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Amy June | Modern Love Therapist(@thesoftening_)'s profile avatar HD Profile

Amy June | Modern Love Therapist

@thesoftening_

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therapist & community for millennial women navigating modern love ♡
world building inside The Love Club (fall season opens August 17th + free things ↴
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The 2027 Intentional Planner was shaped by the people who use it 🤎 Here are three more voices from our Community Design Circle sharing the changes they’re most excited about in this year’s edition, and the ones they helped bring to life.
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love notes are back 🤸‍♀️ take what you need 💌 #selfloveclub
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Our tools are just ideas on paper. They come to life through you 🥲 *This* is why we do what we do. To start your evolution and join our community, we’re celebrating with 20% off sitewide for our 8th birthday.
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if you’re not changing, you’re not in love
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if you’re not changing, you’re not in love.
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Client Edit ✨ The Softening x Consortium Meet Amy: a therapist and the founder of The Love Club, a therapist-led membership for women navigating modern love. When we first chatted she told me “I don’t really have a vision, I just have colours and a vibe. It’s your playground.” Which might be my favourite kind of brief. Her world is all vintage, editorial, paper-and-texture loveliness, so we built her sales page from scratch in Squarespace. And then came the walkthrough call 🥹 “I love it. It’s beautiful. You are an artist.” “I can’t believe you built all this for me in Squarespace.” “I’m not really going to touch what you’ve done.” The Love Club is open right now, so the page is off doing its job as we speak, and I could not be prouder of this one ✨ If you’ve got a launch coming up and your sales page isn’t ready for it, link in bio 🧡
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🙏🏼🎂 pls let 30 be my hottest year yet, amen 🙏🏼🎂
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Some names get shortened so they’re easier for someone else to say. Our Dear Kaia Collection is for the ones that deserve to be worn in full. More languages, live now.
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Before the letters, meet the people who wrote them. Dear Kaia available tomorrow.
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Every name in this carousel has a story we didn’t write. Dear Kaia is expanding—new languages, new letters, new names worn the way they were meant to be read. Coming August 13th.
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One year ago, two things therapy existed as a name in my journal, a hundred “what ifs,” and a lot of fear. Today, it exists because so many people believed in it before it had proof. To the mentors who generously shared their wisdom, answered my questions, and reminded me there was room to do this differently—thank you. @itslaurenelarkin @miamorrison5 @thesoftening_ @therapybygabby to name a few 💛 To my friends and family, thank you for cheering me on through every idea, every late night, every moment of uncertainty, and every milestone that somehow still feels surreal. And to my clients... thank you for trusting me with your stories. It is one of the greatest privileges of my life to witness your growth, your grief, your joy, your healing, and all of the beautiful, messy in-between. You are the heart of this practice, and there would be no first anniversary without you. This little ampersand has become more than a logo. It’s become a reminder that two things can be true at once—that healing and hurting can coexist, that fear and courage often arrive together, and that we don’t have to choose one over the other. One year later, I’m still convinced that relational therapy matters. That showing up authentically matters. That building a practice rooted in genuine connection will always be worth it. Here’s to one year of t3. Thank you for being part of this story. The best chapters are still ahead. & Xoxo, Bailey
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The ROI on keeping promises to yourself is wildly underrated. [ captions → ] Unlearning: Building everything else before building the life that’s meant to hold it. Unlearning: Feeling like I have to carry everything on my own. Unlearning: Keeping my brain open 24/7. Unlearning: Treating my body as an afterthought. Unlearning: Expecting myself to have endless capacity. Unlearning: Leaving unfinished projects open. Unlearning: Expecting reciprocity without practicing it.
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