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The Tech Effect | Digital Skills Academy

@thetecheffect

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The #1 Digital Skills Academy in the 🌎
Helping professionals and entrepreneurs learn Digital Skills that Pay the Bills.
Stop navigating alone, Join👇🏾

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Rich girl to rich girl, your digital products are actually really, really good. You just accidentally packaged them at a disservice to your wallet.

The same information that you’re selling for $27, someone would happily pay you $3,000 to teach them. What you need is a restructure of what you already built, not to completely re-invent the wheel.

The good news? It’s not as hard as you think. I do this with my clients all of the time, and honestly it’s second nature for me now to quickly analyze what you’re selling and find the 4-5 figure price point goldmine you’re silently sitting on.

If you want to see what restructuring your offers would actually look like for you using my backend GREENPRINT method, DM or comment “LAUNCH” and I’ll send you the link to book a free launch strategy session.

Comment your offers below 👇🏾 ! I want to check them out personally

#womeninbusiness #contentcreatortips #dallascontentcreator

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A reminder to any girl who’s been scared to use her voice to say what she wants to say.

Girl someone is literally waiting on you to turn your camera on and say the thing that’s been keeping you up at 3am, but you’re thinking it might be “too much” for Instagram ?

Let this be a kick in the butt that that’s completely untrue. Get out there and SAY THE THING.

1 of 2 things will happen: they’ll either love it (which is what you wanted) or they’ll have a boatload to say about it (guess what, more engagement for you)

Stop being the buttoned up version of your thoughts Queen. We want the reallll.

#dallascontentcreator #womeninbusiness #personalbranding

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Government tech to scaling rich girl brands online, and here’s exactly how I did it:

1. YouTube university.

At this point I have a masters in sourcing information for whatever question I have on YouTube, TikTok, Instagram, Google, Chat, or Claude. Learning how to ask the right questions in the beginning genuinely is half of the test of starting a new venture! The info you need is 100% out there, just make sure you’re actively learning it instead of doom scrolling it 🥂

2. Absolute audacity.

I pitched my first client 3 years ago with 0 experience at a networking event. I told them what I’d been working on, what I saw in their processes that needed fixing, and what I could do for them. I closed the deal. The biggest take away from this that I STIL use today? Clients don’t care about your track record as much as they care about being SEEN, HEARD, and FELT. You got results for Nia? Cool. But did you take the time to sit with Megan’s offers, look at how they work together, what she’s trying to build, where she’s doing amazing, where people might be getting stuck, and what you can implement for HER that would change HER business completely? No…you just went in for the pitch…

Always, always, always, study the client first. That’s what I’m known for in all my deals and why they trust me by the end of the call!

3. Borderline crazy delusion.

Ask anyone in my personal life and they’ll tell you I might be one of the most delusional people they’ve ever met. For me? That’s my super power. I’ve never been in a scenario where having delusions faith in my own abilities, in Gods plan, or in a little bit a whimsy to come through hasn’t paid off. I’ve either A. Gotten what I wanted (like traveling to almost every dream destination I’ve had since I was a little girl over the past 2 years) or learned something extremely valuable (like the art of falling in love with failure. Fail fast, fail forward, fail often).

If you’re wanting to start something but just don’t quite have all of the pieces yet. That’s the perfect place to start. If you’ve been at it for a while and feel like now’s the time for more, then you stopped scrolli

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Today’s partnership spotlight is on @thetecheffect, and we’re proud to partner with a community platform helping underrepresented professionals build in-demand digital and tech skills through upskilling, mentorship, and experiential learning.

Focused on closing the digital skills gap, The Tech Effect expands access to opportunity in the future of work.

The Tech Effect brings a strong community of learners and industry partners, while CILAR brings workforce development and applied AI programming to expand pathways into the innovation economy.

Together, this partnership strengthens access to skills, networks, and opportunity for underrepresented communities in tech and digital industries.

#PartnershipSpotlight #TheTechEffect #CILAR #FutureOfWork #DigitalSkills

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Kareem Perez, founder of The Tech Effect, joined me to talk about providing training and mentorship for the next generation of marketing and tech professionals!

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And that’s a wrap on season 3! Thanks to all the amazing guests who shared their stories with us, Rousseau’s for our amazing set, and the behind the scenes crew that makes it all happen! See you in September!

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This past April, I had the pleasure of sitting down with Kareem Perez , Founder of @thetecheffect for an episode of the Career Currency Podcast. 🎙️

We got into real conversations on what PR actually looks like in today’s digital landscape, how AI is reshaping our day-to-day workflows, and a behind-the-scenes look at my entrepreneurial journey building DRPR over the last 5 years.

The full episode drops this June, stay tuned! Thank you so much Kareem for the opportunity. It was such a blast, and I can’t wait for everyone to hear it. 🎧

If you’re looking for support with your digital marketing skills, or programs and mentorship for your organization, go check out The Tech Effect, they’re doing incredible work!

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“There’s a difference between knowing who your customer is and knowing how to reach them” Both are crucial, and often overlooked.

Knowing your audience was one of the conversation starters and topics I covered yesterday as part of the The Business Inc. Newcomer Session run in partnership with @torontolibrary and the @torontobdc

To support Toronto entrepreneurs in launching and growing their businesses, we covered:

➡️ Finding your right audience and how to actually reach them

➡️ Market research & creating differentiation that makes you stand out

➡️ Analytics and content creation tips you can put to work immediately

The conversation and questions was energizing, its always great to be in a room full of entrepreneurs who are serious about building something real..

If your organization is looking to upskill in digital skills, I’d love to connect.

#DigitalMarketing #MarketingTraining #Entrepreneurship #DigitalSkills

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Join Us on Instagram Live 🚨

We’re gearing up for The Roundtable for Entrepreneurs, and we want YOU to be part of the conversation!

📢 Join us on IG Live from March 6 - March 18 (Tuesdays & Thursdays at 8 PM EST) as we feature women-led businesses, industry experts, and key stakeholders.

📍 Where: Follow @‌nmcdinc & @‌nikki_the_connector

Special Guest Speakers:

🎙️ Thursday, March 13, 2025

- Jessica Duru – The Jessica Duru | IG: @thejessicaduru
- Kareem Perez – The Tech Effect | IG: @thetecheffect

✅ Get a sneak peek at what’s coming at The Roundtable for Entrepreneurs
✅ Hear directly from business leaders & speakers
✅ Engage, ask questions, and connect with entrepreneurs breaking into global markets

Don’t miss this chance to connect, learn, and grow! Set your reminders and tune in at 8 PM EST! Also, get a chance to win a FREE ticket sponsored by @thetecheffect (virtual only) 🎉

#NMCDInc #BuildingADream #TheRoundtableforEntrepreneurs #WomenEntrepreneurs #InternationalWomensMonth #GlobalBusiness #WomenInLeadership #IGLive #Networking #BusinessExpansion

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Hear from some Black men who attended the Sunday Dinners: Conversations with Black men and the importance of us co-creating our own spaces for our mental health and being seen and affirmed as Black men.

What Are Sunday Dinners?
Co-presented by the Black Daddies Club, Sunday Dinners is a quarterly in-person therapeutic conversation series designed for Black men across Canada and the African diaspora. Our mission is to create a brave space for open dialogue, where we can explore our shared experiences and unique perspectives.
This gathering is inclusive: whether you identify as cis-gendered, heterosexual, trans, gay, bisexual, mixed race, living with a disability, or non-binary, if you identify as a Black man, this conversation is for you.
Join us for an evening of meaningful dialogue, connection, and self-discovery. Together, we’ll navigate the complexities of authenticity in our relationships and support one another on our journeys.
We have partnered with Unison CHC for the last Sunday Dinner Event for the 2024 calendar, find the details below:
    Date: Sunday, November 24th, 2024
    Time: 5 PM – 8 PM
    Location: Jane Street Hub, 1541 Jane Street, Toronto
This conversation series is exclusively for Black men.
Don’t miss this opportunity to engage, reflect, and grow.
Follow The Black Daddies Club at our website and on Instagram and Facebook to find out more programming details for 2025
www.theblackdaddiesclub.com

Thank you brother @jermainebagnall and team for supporting with the filming and editing of this event

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📢 #FunFactFriday: Did You Know? 🤔

This summer, Trustee Hub hosted the 3rd Art of the Pivot: Tech Futurama event, where we explored the power of technology to amplify nonprofit impact! 🌐💡

From leveraging AI to serve the greater good to creating innovative solutions for social change, the event highlighted how tech can revolutionize the way nonprofits operate and make a difference.

A special shoutout to our trusteed group, Bam Collective, for their inspiring participation and to Kareem, founder of The Tech Effect, for facilitating such an engaging and visionary session! 🙌

✨ Key takeaway: Technology isn’t just about efficiency—it’s about amplifying voices, building connections, and driving meaningful change.

🚀 Let’s continue to embrace the future of nonprofit innovation together!

👉 How do you think technology can transform the nonprofit sector? Share your thoughts below!

📽: Isatuu Lamarana @lamaranaa_

#TrusteeHub #ArtOfThePivot #TechFuturama #AIForGood #NonprofitInnovation #FutureIsNow #Trusteeship #BamCollective

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Join us tomorrow for another live interview on LuvBay Afrobeat Music Talk Radio for The Safe Room. This week we’re joined by Kareem Perez of The Tech Effect to talk about digital marketing, some of the programs for The Tech Effect, and acquiring transferable skills in the workplace.

Tune in at 8PM on @luvbay_onlineradio YouTube channel or head over to their website.

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