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this is apt.

@thisisapt_

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Strategic clarity for brands in motion.
Positioning I Experiences I Partnerships

POSTS STORIES REELS TAGGED

Slowly transitioning into fall with @arketofficial 🍂 | Pr*

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There is something unexpectedly full circle about this one. When I was 14 and had just started Own Way of Inspiration, my dad was the person I would hand the camera to when I needed to be in the photograph myself. Years later, somewhere in the Swedish countryside, I found myself doing exactly the same thing again — only this time for a story created with @arketofficial .

I don’t think I quite anticipated how much that would mean to me, or how sweet the response to the story would be. What began as a project about the art of doing absolutely nothing somehow became a little document of time spent together: my dad behind the camera, me in front of it, figuring things out as we went, just as we did all those years ago.

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GROUNDED IN STRATEGY. DRIVEN BY CONNECTION.

A little more from the visual world of apt.

The identity lives in the tension between strategic precision and human sensitivity.

Clarity is not about minimalism or distance. It’s about creating focus, giving meaning to information, and leaving space for connection.

Reduced. Focused. Intentional.
Quiet precision.

— Visual Identity for apt.

@thisisapt_
@leoniemarkhorst
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Walter Neue in use @abcdinamo

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When I’m not at my desk, I’m either eating cake or reading a book. (And yes, it looks like we’ve got a black/pink theme going on right now)

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Pilates life lately
@zaya.pilateslife @zaya.pilateslife

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Weekend in motion with @arketofficial | Publi*

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theme is life is slowly but surely starting to become more colourful again

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smooth brown 🌰

#thecomodo #frnkow #travelwiththelins #omegaspeedmaster

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Portrait of Leonie Markhorst-Kushka at Klub Maison from this is apt.

@leoniemarkhorst at @klubmaison for @thisisapt_

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Autumn light and chrysanthemum ✨ #AliceHeartsHome
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1. Ikebana arrangements in the sun
2. Holding hands and spaces
3. A letter opener 🦓
4. Journaling
5. 👀
6. @loewe_perfumes x Spirited Away
7. Autumn season calls for my favorite flowers
8. 🍎
9. Organized Chaos / Chaotic Organizing
10. Birthday Cards
11. @kawakami_mieko
12. Pendant
13. Am I turning into an auntie that loves to take pictures of all the flowers in my apartment?
14. 🌅
15. Flower arrangements
16. Flower arrangements part 2
17. @ocean_vuong
18. Matcha Bowl
19. Trying out ink wash painting
20. 🌈
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#interiorinspo #homedecor #schönerwohnen #solebich #livingroomideas #altbauliebe #livingroominspo #interiorstyling #instahome #thisishome #wohnstagram #houseplantlove #nordicliving #apartmenttherapy #berlinaltbau #altbauwohnung

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