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@thisisapt_

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Strategic clarity for brands in motion.
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Another favourite from ARKET’s recent Autumn campaign.

Catarina’s cinematic visual language and slightly quirky take on everyday moments made for a clear creative fit — bringing her own perspective to the campaign’s theme of finding beauty in the everyday.

apt. led the partnership with Catarina throughout the campaign, working closely with ARKET’s teams from creative alignment through to final delivery.

Stills from Catarina’s reel.

Catarina Mira @catarinamira  Represented by @parallelco

Noticing Everyday Beauty @arketofficial by @thisisapt_

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5 days ago

A favourite from ARKET’s recent Autumn campaign.

The partnership with Simon @ownwayofinspiration started with a clear creative fit: his distinctive visual storytelling and ability to capture intimacy, atmosphere and emotion in the everyday — qualities that beautifully aligned with the campaign’s theme.

apt. led the partnership from initial recommendation through to final delivery, working closely with ARKET’s teams throughout.

The result is distinctly Simon, while feeling completely at home in ARKET’s world.

Simon Schmidt @ownwayofinspiration
Represented by @scenagency

Noticing Everyday Beauty @arketofficial by @thisisapt_

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9 days ago

If taste is so individual, why is everyone suddenly trying to define what it should look like? by @thisisapt_

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23 days ago

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2 months ago

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2 months ago

Community is often confused with the event itself.

But community should begin long before an invitation is sent and continue long after the tables have been cleared. An event gives community a place to become visible. by @thisisapt_

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2 months ago

The work isn’t to add more. It’s to know what belongs. by @thisisapt_

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3 months ago

A summer play date with @liewood_design  
A sunny courtyard in bloom between Berlin Mitte’s art spaces became the setting for water, sand, and LIEWOOD’s summer toys – experienced in a natural, unforced way. The morning centered on play, conversation, and a quiet moment of connection within the flow of a busy week. 
apt. co-hosted and produced the event end-to-end – from concept, venue and partners through to guest curation and on-the-ground execution.

Photography by @lilika_strezoska by @thisisapt_

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5 months ago

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7 months ago

What matters most: the conversations, the laughter, the connections 🤍

@arketofficial dinner in Berlin, captured by @lilika_strezoska by @thisisapt_

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a year ago

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a year ago

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a year ago