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@toaster.co

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We drive connections between products and people.

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Taking relatable business challenges to absurd extremes | New work for @shiprocket.in 💍📦

We turned the everyday frustration of arranging a reliable local delivery into an escalating comedy of errors - with a father, played by Bollywood actor Manoj Pahwa, waiting for a courier while his daughter’s wedding unfolds around him.

Discover how we said bye to the usual product demo while making a case for Shiprocket Quick's same-day, intra-city deliveries via the link in bio.

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Still from a shoot a couple of months ago. @ponnambalam_myname

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Had channelised the late 80s Tamil Cinema Vibe!

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SMELLS LIKE GEN Z SPIRIT. 💥

Meet Edythe: junior copywriter, professional yapper, short-film maker and firm believer that advertising needs more queer stories and representation.

They have thoughts on intersection and safe intimacy.
They have thoughts on protein intake.
And, very importantly, a dream of working with Rakhi Sawant.

We had questions, and they delivered - swipe through! 💅

@edysfunctional_

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Hot off the press 🔥

Bhawika Chhabra and Ira G, Toaster INSEA's leadership team, dive into advertising's state of play with @medianews4u, with special emphasis on how we're changing the game, including Toaster AI Studio (our AI-native independence practice), our Gen Z thinking and being fiercely independent.

Read the full piece here: https://lnkd.in/gXEiSU4a (or tap on the link in bio) 👈

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Print culture is having a moment. We've been here the whole time. 📸

As @instaxindia's Agency of Record for all things social, we find the cultural moments worth showing up in and make their cameras the most natural thing in the frame. Because the best product content doesn't feel like product content - it feels like belonging. 🫶

Flick through an assortment of some of our work for Instax this past year, and while you're at it, give @instaxindia a follow for the latest.

#WorldPhotographyDay

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5 years later and this still gives me goosebumps. Grateful to have worked with such talented, wonderful people on this one.
Not every day you get to create something like this.

Here’s to every new flight we take, with every new search we take on. Here’s to 80 years of Independent India. #indiakiudaan

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Women have always been each other’s beauty recommendation engine. 💄

For @tirabeauty, we brought this thought to life through a campaign built for women - where beauty recommendations come from the women you trust and the products they swear by.

Across three distinct cohorts, we turned everyday behaviours of womanhood - sharing, recommending and helping each other out - into a distinctly Tira world.

Because the best beauty finds are the ones you can’t wait to share. And Tira makes them shoppable.

Lots more campaign work coming soon - watch this space!

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Directed for @youtube Shorts with creator @thatquirkymiss for Film [3/3] of the whole campaign with @googleindia @toaster.insea & @baqsa_productions and a fab crew! As we close this campaign, we had so so much fun shooting these with all the amazing creators!

Film 3/3

Client: YouTube Shorts @youtubeindia @googleindia
Agency: @toaster.co @toaster.insea
Production House: @baqsa_productions

Director: @500daysof.samar
Executive Producer: @ironman_sid

-Team Toaster-
Chief Creative Officer: @mygoodnessmyira
Managing Director: @aatankitadpole
Head of Design: @aaaanshullll
VP - Account Management: @shyanchaudhry
Account Director: Trishna, Aayush
Creatives lead: @doraisaverb, Debanjan, Sanskriti

Director of Photography: @parthsayani
Production Design - @projectartb @bharatjain.92
Line Production - @whitestallionfims @ravi.k1953
Costume Stylist - @dhara_somaiya
Editor: @sacredframes
Colorist: @christianleiva.colorist
Music: @pikutonic
Online and Post: @postwalastudio

Director’s Assistant: @amar.sdv
Director’s Assistant: @purtikhan
Chief Asst. Director: @feroze.dilawar
2nd AD: Vishal Dhakoliya
Production controller - @adi_24_frame_

1st AC: @javedatique
Focus Puller: Nikhil Gangurde
Gaffer: Amol Shinde
Lighting Company: Light & Light

Grade Studio: @after_studios
Associate Colorist: @_____j__a__x_____
DI Line Producer: Sanjay Gupta

Sound - Pradeep
Grip - Magic Move
Camera vendor: @officialprimefocus
Spot incharge- Satish and Ranjeet

[Youtube, Shorts, Advertising, Google, Toaster]

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𝗖𝗼𝗺𝗺𝗲𝗻𝘁 ‘𝗚𝗔𝗠’ 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗜𝗻𝗱𝗶𝗮’𝘀 𝘁𝗼𝗽 𝟭% 𝗔𝗴𝗲𝗻𝗰𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗛𝗲𝗮𝗱𝘀’ 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝟮𝟬𝟮𝟲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗗𝗠!

At the Good Ads Matter Agency Business Heads’ Roundtable, Bhawika Chhabra @aatankitadpole, Managing Director at Toaster India @toaster.co spoke about the importance of work-life balance in today’s advertising landscape and its role in attracting the right talent.

She emphasised that work can no longer be someone’s entire identity and balance matters. Gen Z, the up and coming force entering the work force clearly understands this. With advertising often carrying a reputation for long hours and burnout, the industry may risk losing valuable talent if it doesn’t adapt.

According to Bhawika it is important to create space for life beyond work, so people can have more going on for themselves outside of their jobs.

Panel Moderator: Navin Talreja @navtalreja, Founding Partner, The Womb @thewombkicks

This year, the conversations are supported by Invideo @invideo.io, shaping how stories are created in an AI-enabled world.

Want to hear more from India’s Top 1% Agency Business Heads?

Head to the link in our bio to watch the entire Roundtable!

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This week saw the final three days of tuition on our Excellence Diploma In Brands. The delegates will spend the next month writing and honing their ‘I believe…’ theses, so they are ready for judging in May and then for presenting at the ‘I believe…’ conference on 30th June, which is being generously hosted by WPP at Sea Containers (get in touch if you would like to come to that - places are free, but limited!).

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