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Will never tire of saying I work with the nicest people and at what I believe is the best place to be in advertising and tech. 
With the bestest fellas @toaster.insea by @toaster.co
2
3 months ago
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SMELLS LIKE GEN Z SPIRIT. 💥 

Meet Edythe: junior copywriter, professional yapper, short-film maker and firm believer that advertising needs more queer stories and representation.

They have thoughts on intersection and safe intimacy. 
They have thoughts on protein intake.
And, very importantly, a dream of working with Rakhi Sawant.

We had questions, and they delivered - swipe through! 💅

@edysfunctional_ by @toaster.co
10
24 days ago
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Hot off the press 🔥

Bhawika Chhabra and Ira G, Toaster INSEA's leadership team, dive into advertising's state of play with @medianews4u, with special emphasis on how we're changing the game, including Toaster AI Studio (our AI-native independence practice), our Gen Z thinking and being fiercely independent. 

Read the full piece here: https://lnkd.in/gXEiSU4a (or tap on the link in bio) 👈 by @toaster.co
1
a month ago
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We've got our eyes on the prize 👀 Our 'Built for Education' Campaign Flash Cards for @googlegemini have been shortlisted by @marketingb2b Awards 2026 in the Best Use of Content category. 

Know more about how we flipped the digital script and onboarded users into the world's most advanced AI ecosystem using print, via the case study link in bio. 

💥💥💥 by @toaster.co
0
a month ago
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Print culture is having a moment. We've been here the whole time. 📸

As @instaxindia's Agency of Record for all things social, we find the cultural moments worth showing up in and make their cameras the most natural thing in the frame. Because the best product content doesn't feel like product content - it feels like belonging. 🫶

Flick through an assortment of some of our work for Instax this past year, and while you're at it, give @instaxindia a follow for the latest. 

#WorldPhotographyDay by @toaster.co
15
2 months ago
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From dancing together to doing great work together - we've got it all at Toaster. ❤️ Big shoutout to @joanndelanoy for summing up who we are and what we live for so poetically. 

@thedrummag - thanks for the feature! by @toaster.co
0
2 months ago
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Women have always been each other’s beauty recommendation engine. 💄

For @tirabeauty, we brought this thought to life through a campaign built for women - where beauty recommendations come from the women you trust and the products they swear by.

Across three distinct cohorts, we turned everyday behaviours of womanhood - sharing, recommending and helping each other out - into a distinctly Tira world.

Because the best beauty finds are the ones you can’t wait to share. And Tira makes them shoppable.

Lots more campaign work coming soon - watch this space! by @toaster.co
6
2 months ago
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Personalising healthcare | New work for Verily Health 💊

To promote Verily's free healthcare app @verilyme and induct participants into their Lifelong Health Study, we built a creative campaign that centred on a universal truth - healthcare should be built around you.

Explore how our full-funnel, multi-channel campaign resonated with a hard-to-reach audience via the link in bio. by @toaster.co
0
3 months ago
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A postcard from @cannes_lions 💫

Our very own Kate Torres, Exec Producer - US, is back with the good stuff - no hot takes, just what actually held up. Think: taste beats tools, brand consistency isn't optional anymore, and nostalgia is quietly becoming one of the sharpest levers in marketing. Worth the read in her words, below. 👇

---

"back from Cannes Lions International Festival of Creativity. dehydrated. enlightened. mildly sunburned through SPF 50 because the french riviera does not negotiate.

here's what actually stuck:

AI is a tool, not a creative director.
- this year cannes finally admitted out loud that nobody knows if it's working. @chipotle's CMO said using AI to pick your big idea is like thinking you can play guitar because you're good at Guitar Hero. some of the best work of the week (@kitkat turning a stolen chocolate shipment into $224M in earned media, for example) came from a human who gave a damn. tools speed you up but taste still wins.

500 creators showed up. most had no idea why.
- i spent 3 years at @patreon building for the creator economy. i love creators. i also know that inviting them somewhere without structure, support, or a real seat at the table isn't creator-first. it's creator-adjacent. there's a difference. a big one.

nostalgia is a purchase trigger.
- 60% of Gen Z listens mostly to music made before they were born. up from 44% four years ago. the brands winning right now aren't just reaching people, they're making them *feel* something. turns out emotion converts. who knew. (everyone knew.)

your brand inconsistency is now public record.
- if your messaging is scattered across channels, AI will hand your customer the messy version. same story, everywhere, always, or you lose the recommendation before you get the click.

biggest celebrity sighting of the week: Tinky Winky. yes, the Teletubby. yes, I'm serious. yes, this is the ad industry in 2026.

okay. coffee. back to making things at Toaster. (found Gutter Bar. will not be elaborating.)"

@thepolaroidkid by @toaster.co
0
3 months ago
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Meet our Q2 TERA Winner: Divyanshu Bhadoria - Chief Strategy Officer, @toaster.insea 🏆

TERA is our team-voted, quarterly award for the Toastee who most embodies our values in how they work.

This quarter, @divyanshu.bhadoria was nominated across four of them: One Team, Always Forward, Nurture Growth, and Think Big. Across creative, strategy and client management, he's the person colleagues across all levels and teams look up to - someone who brings purpose, humour and brilliance to the work, more often than not, all at once.

Congratulations, Divyanshu. 🍻

We'd also like to recognise this quarter's other nominees: Jo, Mohamed, Raks, Swati, and Johnathan. Thank you for setting the bar 💪 by @toaster.co
9
3 months ago
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New work for @googlegemini | Turning AI hesitation into educational confidence 📚

Everyone's talking about AI in education. 
But the real challenge is earning trust.

We partnered with Gemini to create ‘Built for Education’ - a platform designed to help educators and IT leaders feel confident bringing AI into classrooms and institutions.

Brought to life across film, social, web and direct mail, the campaign proves that the right technology is only as powerful as the confidence people have in using it.

Dive into the campaign case study via the link in bio.

@google @googleuk by @toaster.co
0
3 months ago
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Welcome to What's the T: a monthly inspo roundup featuring our favourite finds from creativity, culture and innovation the world over. Tap on the link in bio to subscribe now!

This month's edition of What's the T is hot, hot, hot (much like the ongoing heatwave), featuring our new AI-powered campaign for @jiohotstar, trippy visuals from @coinbase, a UGC overhaul by @vaselinesg and an important message from @unicef. 

Read along via the link in bio! by @toaster.co
0
4 months ago
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