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We build personal brands for world-class athletes.
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lando norris has one of those personal brands that’s REALLY easy to recognize.

the colors, fonts and graphic themes are all signature to him and everything feels like it belongs to the same system.

and that’s what makes this redesign experiment so difficult.

because when a logo already has this much recognition, the goal shouldn’t be to completely reinvent it just because you CAN.

you have to figure out what’s actually worth changing… and what needs to stay.

especially when the original logo already has a great idea built into it with the hidden number 4.

so for this logo redesign exercise, i wanted to see if i could integrate the number 1 without losing the spirit of the original.

same silhouette, visual language and connection…

BUT with one new detail added to reflect where his career has gone.

adding a 1 without pulling all the visual weight.

i think that’s an important lesson in branding in general.

sometimes a rebrand needs a completely new direction.

other times the strongest move is figuring out how to move the identity forward WITHOUT losing all the recognition you’ve already built.

this is one of those cases where i slight evolution can make an impact.

shoutout to all the various designers involved in the LN4 branding as it’s incredible. shout them out if i missed any.

@jasobibb @wearegrip @offbrand.studio @lando @lnfour 

#logo #branding #landonorris #f1 #mclaren
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One tag can change everything…

Over 30,000 views already! Thank you for every tag and share. We still haven’t reached Formula 1 or the Abu Dhabi GP. Tag everyone who can help. One tag could change everything! Thank you for being with us! @f1 @abudhabiGP.

Our full video address is available on my profile!

Formula 1, F1, Abu Dhabi GP, Formula One Community, Motorsport, Racing, Race Weekend, Grand Prix, Speed, Passion, Dream, Determination, Never Give Up, Racing Dreams, Support, Community Support, Make It Happen, Help Us Reach F1, One Tag Can Change Everything, Every Share Counts, Every Comment Matters, Every Tag Helps, Together We Can, Believe In Dreams, Road to Formula 1, Journey to F1, Future Starts Here, Racing Family, Keep Sharing, Keep Tagging, Go Viral, Spread the Message, Reach Formula1, Reach Abu Dhabi GP
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WE NEED YOUR HELP 🏁🔥

(The full video of our show is fixed in the profile!)

You know someone in F1?
A driver? A team? A manager? An organizer? Someone working behind the scenes? Someone connected to the Abu Dhabi GP?

TAG THEM. ALL OF THEM. 👇

We’re trying to get BEAST to the 2026 Abu Dhabi Grand Prix — and one tag might be the one that gets this video in front of the right person.

So don’t think twice.
If you know someone who should see this — tag them.

And if you know someone who knows someone…
TAG THEM TOO. 😂🔥

Let’s see how far the F1 community can take this.

@wearegrip @jamsportsmanagement @carlosonoros @markberrymandesign nicolastodt @teamtotowolff_ @aussiegrit @gwenlagrue @raymondvermeulen33 @f1 @abudhabigp

LET’S GET BEAST TO ABU DHABI. 🇦🇪🏎️🔥
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🏁 B3AST SHOW

 @F1 @abudhabigp — THIS IS OUR DREAM. 🇦🇪

We are BEAST Dance Team, and we created a 2:30 cinematic dance show inspired by F1 and the movie F1 starring Brad Pitt. 🏎️🔥

We brought together powerful choreography, visual effects and iconic moments from the movie to create a high-energy experience made for F1 fans.

And now, we have one dream:

TO PERFORM THIS SHOW AT THE 2026 ABU DHABI GRAND PRIX. 🇦🇪🏁

Just 2 minutes 30 seconds.

But we believe those 2:30 could become an unforgettable F1 fan experience.

And we’re ready to go even bigger — creating original entertainment shows and performances for Formula 1 events around the world.

@F1 @abudhabigp @ymcofficial

F1, Abu Dhabi GP — will you give BEAST a chance? ❤️‍🔥

🎥 WATCH OUR SHOW 

If you believe BEAST belongs at the Abu Dhabi GP, please tag @F1 and @abudhabigp and help us get this video in front of the right people. 🙏🏼

LET’S MAKE THIS DREAM COME TRUE. 🏁❤️‍🔥

@wearegrip @jamsportsmanagement @carlosonoros @markberrymandesign nicolastodt @teamtotowolff_ @aussiegrit @gwenlagrue @raymondvermeulen33 @f1 @abudhabigp

LET’S GET BEAST TO ABU DHABI. 🇦🇪🏎️🔥

#F1 #Formula1 #AbuDhabiGP #AbuDhabiGrandPrix #F1Movie F1Fans Dance DanceTeam BEASTDanceTeam
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5 today! 

Happy birthday to my Disney obsessed, @Lando Norris loving, fiercely determined, strong and incredibly kind little lady. 

Continue being you and conquering the world in your own way ❤️
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