Instagram story viewer> @wearegrip> Posts

wearegrip

@wearegrip

9.2K

followers

132

following

We build personal brands for world-class athletes.

POSTS STORIES REELS TAGGED

Download All

In celebration of @landonorris home race, we created the 2024 Grandstand collection. The goal? To create pieces that would make every LN4 fan stand out from the crowd.

The collection hero was the Grandstand Jersey, which perfectly embodied the Euros/football mania that surrounded the timing of this launch. It also featured elements from Lando’s 2024 season helmet.

The imagery itself was shot in the iconic Kia Oval by our in-house photographer @ashjbibby. This was then shared across all @lnfour and @landonorris socials, in a week-long campaign that included teasers, exclusive previews, and launch assets.

All in all, we conceptualised, designed, shot, and launched a campaign bright enough to blind the competition 😉 by @wearegrip

1k

13

2 years ago

That’s a wrap for the first @Formula2 weekend. Who’s coming out on top at the next one? 🐐 taken in Bahrain International Circuit by @wearegrip

645

2

3 years ago

For the first time ever, Lando has an all-new helmet design, and this is a behind the scenes look at how we helped him create it.

We’ve been designing his special helmets for the last few seasons and now we’ve brought this all-new design to life for his first helmet of 2024. It’s always a pleasure working with you @landonorris. Here’s to another belting year of stunning helmets 🧽 by @wearegrip

6k

49

3 years ago

How good was the Chrome helmet we created with @landonorris and @google? We were briefed to create a design which showcased the speed of Chrome, and what better way to do this than to mirror the world of Formula 1. With the helmet painted in mirrored chrome by the legends at @jmd_helmets, it captured attention off track, and even made it to the podium on track.

We’re hyped to release our 2024 helmets this year and you never know, some might be chrome too. taken in Silverstone by @wearegrip

1k

7

3 years ago

Here’s a look back at the Ryder Cup weekend where we captured the best golfers in Europe and America battling it out for one of the most prestigious prizes in sports. We were there as part of a partnership activation, and our main goal was to capture what it’s like to attend this epic event ⛳ taken in Marco Simone Golf & Country Club by @wearegrip

673

3

3 years ago

Remember @LandoNorris’ Race 100 helmet from Austin? It was another one we created with Lando. Going into this weekend we knew it was a big one, so we went equally big with it. Helmet, merch, boots and one huge marketing campaign.

The brief was to create something cool for his 100th race, but we didn’t want to do anything too generic. So, we created the concept of designing 100 individual stickers, all with a different meaning or story behind them. We included memorable phrases, such as the “like forever!?” from the race in Austria, trophies from his podiums, and even a brush with pubes… (remember that Silverstone weekend!?).

Creating the stickers took our design team, along with a handful of selected artists only 6 weeks to create in a variation of different styles with multiple rounds of revision. Then the real challenge came; layering all of these into the helmet and merchandise. To understand the scale, we applied each sticker to a real-life carbon shell, and then we created a digital 3D render which @jmd_helmets worked from to create the final helmets using Lando’s ultra-recognisable fluro colour as the base.

The campaign didn’t stop here, we then designed a full range of merchandise; including a hoodie, long sleeve, short sleeve tee and tote, all with unique layouts to be launched on Lando’s store. We then also designed a custom pair of race boots for him to wear over the weekend, and released 1:2 and 1:5 Scale Helmets to match the merch.

This was all then captured trackside in Texas with our in-house content creator @ashjbibby capturing the collection and helmets, with all of his content fed back into our social and design teams who released marketing assets and promotional posts across @landonorris and @lnfour accounts.

All-in-all, we strategised, designed, created, launched and sold one the most popular special helmets of Lando’s career and took something which could have been standard and made it memorable. taken in Austin, Texas by @wearegrip

2k

23

3 years ago

The magic 10 @MaxVerstappen1 🔥 by @wearegrip

417

0

3 years ago

This is what it’s all about ✊ by @wearegrip

278

0

3 years ago

From the first race of the year in Bahrain to the glamour of Miami, our content team were busy during the first half of the season. Time to start it all again 📸 by @wearegrip

787

4

3 years ago

Capturing moments like this is why we do it 📸 by @wearegrip

1k

3

3 years ago

The world of Formula 1 is forever growing, and so is people’s appetite for content around it. That’s where we come in.

Whether we’re at the track capturing video for a creative Instagram Reel for one of our drivers, or taking product shots for a clothing launch, one thing remains the same — content is king. It needs to be genuine so your audience can connect with it, and different so you stand out from the crowd.

It helps drivers tell their story, and it gives fans an insight into what goes on behind the scenes.

Content is becoming a key factor in drivers growing their brands, and this is only going to continue to grow. by @wearegrip

626

4

3 years ago

P3 fistbumps with Lando fresh out of the car 👊 by @wearegrip

1k

1

3 years ago