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wildairsports

@wildairsports

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South Africa, these are athletes worth knowing. And worth getting behind. šŸ‡æšŸ‡¦ After the performances at the Surfski World Championships, weā€™re watching our paddlers win world titles againā€”this time at the Canoe Marathon World Championships in Argentina. And thereā€™s still more racing to come. Outside the sports that get the cameras and the big budgets, representing your country can mean paying your own way, finding your own support and figuring out how to compete with the best while still earning a living or finishing school. We love celebrating the medals. We should be asking what it takes for these athletes to reach the start line, too. Because extraordinary commitment shouldnā€™t become an excuse to leave them to do everything themselves. Imagine what becomes possible when the support matches the talent. Follow @hamishlovemore . Follow @keegs_vogt . Follow the rest of this South African team through the weekend. Watch the racing, share their stories and give people a reason to learn their names. Theyā€™re giving us plenty to be proud of.
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The golden era of real-world experiences is an enormous opportunity for the businesses ready to build around it. With AI making content easier to produce, adding more to the feed is no guarantee of being noticed. For brands trying to earn peopleā€™s time and trust, being part of an experience they actively choose is a compelling proposition. But a gold rush still needs a way to connect investment with opportunity. Brands need to know where to invest and what their money will achieve. Event owners need to understand their value, package it properly, manage their partnerships and report on what they deliver. Too often, thatā€™s where promising opportunities get stuck. Thatā€™s why I built @gobadger.io . After years on both sides of those conversations, I wanted to make it easier to turn the value in these experiences into partnerships that work commercially. Thereā€™s so much worth investing in. Letā€™s make it easier to do. If youā€™re a brand looking for opportunities, or an event owner ready to build your commercial offering, join the @gobadger.io waitlist through the link in my bio.
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You shouldnā€™t have to follow a sport to know when South Africans are doing something exceptional in it. Paddling has been part of my life for around 30 years. These results mean a lot when you know the people, the clubs and the families behind them. But they deserve to travel well beyond our paddling circles. So this one is about giving this team their moment. To everyone who raced for South Africa in Spain, and the people who helped get them there ā€” thereā€™s a lot to be proud of. šŸ‡æšŸ‡¦ Share this with someone who loves seeing South Africans succeed. Letā€™s get a few more people following these athletes before their next world championship.
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The value of a perfectly aligned sponsorship can be enormous. The hard part is finding one. When I was at Red Bull, I would get hundreds of sponsorship proposals every month. And yet finding the opportunities that were actually right for the business was still difficult. I still had a budget to spend. I still had commercial outcomes to deliver. I still had to be able to defend the investment internally and report back on whether it had actually worked. But discovery was messy. Verification was difficult. Comparing one opportunity against another was difficult. And too much depended on who knew who, what landed in your inbox and whether the person pitching the opportunity knew how to translate its value properly. It shouldnā€™t be that hard. The right sponsorship can give a brand access to the right audience, meaningful real-world engagement, content, media, customer relationships, data, hospitality, community and ultimately commercial return. But only if the fit is right in the first place. Thatā€™s a big part of why we built GoBadger. To make finding, evaluating and investing into sponsorship opportunities easier, more transparent, more commercially sound and far easier to defend inside the business. If youā€™re a brand looking for better sponsorship opportunities, join the @gobadger.io waitlist. LIBšŸ‘†šŸ½
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South Africa is already home to some of the best events in the world. But weā€™re at a watershed. The opportunity has changed. Audiences have changed. Brands have changed. The economics have changed. The events that adapt will keep growing. The ones that donā€™t will get left behind. Cape Epic has future-proofed itself. Gravel Burn has started with that thinking from day one. Luxurious Marble Circus, Scorpion Kings, Ultra and others are showing what the next generation of event value can look like. South Africa has the people, the landscapes, the culture and the capability. The ceiling is massive. But the future belongs to the events prepared to evolve.
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Are marketers trying too hard to game the algorithm? Doug Bird believes marketers can self-sabotage when strategy, impressions, hooks and algorithm tactics become the entire focus. The goal is still to reach real people. The algorithm is not the only way to do that. Watch the full EvolvX Episode 8. Link in bio. #EvolvX #DougBird #EvolvSportsGlobal #ExperientialMarketing #SportsMarketing #EventMarketing
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The next decade belongs to real-life experiences. Doug Bird predicts that in-real-life experiences are about to boom. After tracking global brand spend and acquisitions for more than a year, he believes operationally sound events with strong brands are entering a ā€˜golden era of eventingā€™. Watch the full EvolvX Episode 8. Link in bio. #EvolvX #DougBird #EvolvSportsGlobal #ExperientialMarketing #SportsMarketing #EventMarketing
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Build for the sponsor you have. But don't forget the partners you may want next. Doug Bird's point: if an event's content and brand are shaped only by one current sponsor, future partners may no longer fit the ecosystem you've built. Full EvolvX Episode 8 with Doug Bird is live. Link in bio. #EvolvX #DougBird #SportsSponsorship #EventMarketing #SportsMarketing
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ā€œEvents are gateways to people.ā€ For @doug_bird, the value of a successful sporting event extends beyond the size of its audience. Someone actively taking part in an event can be more valuable than someone participating passively. That helps explain why successful sporting events are increasingly being acquired by conglomerates: they connect brands directly with people. In Episode 8 of EvolvX, @wildairagency founder and former Head of Sports Marketing at Red Bull South Africa Doug Bird explores the commercial value of participation and experiential marketing. Are brands still placing too much value on passive reach and not enough on participation? Watch the full episode via the link in our bio. #EvolvX #EvolvSportsGlobal #BeyondSport #DougBird #WildAirAgency #ExperientialMarketing #SportsMarketing #EventMarketing
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Are the brands winning in sport really the ones chasing impressions - or the ones filling start lines, stadiums and finish chutes with real people? @wildairagency founder and former Head of Sports Marketing at Red Bull South Africa, Doug Bird @doug_bird , joins Gerald de Kock @dekockg2018 on EvolvX to unpack the real power of experiential marketing - and why this may be the new golden age of sports and event marketing. Episode 8 is out now. Watch on YouTube or listen on Spotify via the link in our bio. #EvolvX #EvolvSportsGlobal #DougBird #ExperientialMarketing #SportsMarketing #EventMarketing @wildairagency
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Buying, selling and measuring value around sponsorship shouldnā€™t be this hard, and it doesnā€™t need to be. The problem is that there has never really been the infrastructure to connect the two sides properly. At the same time, I believe real human connection is about to become significantly more valuable. As digital becomes more saturated and AI drives an explosion in the amount of content competing for our attention, the ability to bring real people together around something they genuinely care about becomes a serious commercial asset. The brands that understand how to participate in those communities and create meaningful real-world experiences are going to have an advantage. And the people building those communities deserve a better way to realise the value theyā€™ve created. Thatā€™s what weā€™re building with @gobadger.io. If you are building or have build an event, community, club or team and you want to increase your sponsorship revenue, join the GoBadger waitlist. LIBšŸ‘†šŸ½
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What these athletes have done is incredible, but the next few months could be just as important as the medals themselves. Right now, they have attention, momentum and a reason for people to care about their journey. That is a rare window, and if they use it well, it can help them build much more than sporting careers. For young athletes today, moments like this can become the foundation for stronger personal brands, better commercial opportunities and long-term relationships with people and brands who want to follow the journey, not just celebrate the result. The medals create the moment. What they do with that moment could shape everything that comes next. Letā€™s help these athletes grow by giving them a follow and a share: āš”ļø @tumi_ramokgopa āš”ļø @janhendrik.javelin āš”ļø @beast_jak āš”ļø marko_ferreira07 āš”ļø @leendert.koekemoer āš”ļø Matodzi Ndou āš”ļø @ryno_riekert āš”ļø @krynromijn āš”ļø @abelines_sch
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