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@willfulwills

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💻 Canada’s leading online estate planning platform
🐉 As seen on Dragons' Den
🇨🇦 Trusted By 500,000+ Canadians
👇 Start your legacy plan

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Do you have a will? 👀 Because until very recently, my answer was no. And it had been sitting on my life-admin list for waaay too long. So for #BCMakeAWillWeek, I finally sat down with @willfulwills to actually deal with it.

I wanted to know I’d actually formalized all the things you really don’t want other people having to figure out for you if you’re no longer there to make critical decisions, which is all the more important for me since becoming a single mum.

Of course I built this up to be a huge, intimidating thing, but Willful literally walks you through everything online from the comfort of your own home, taking you step-by-step through a simple process.

It was SUCH a huge relief to check off my to-do list, because at the end of the day, a will isn’t for you...it’s to ensure your loved ones have what they need if the worst case happens.

If this has also been sitting on your list forever, consider BC Make a Will Week your sign to finally deal with it & make it a hard deadline!

#ad

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Day 2 of the Toronto Fall Baby Show ✅

#babyshow #torontomoms #TorontoBabyShow #babyshowTO #toronto

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🍂 Come with us to the Toronto Fall Baby Show! 🧸✨

If you’re expecting, have a baby, or have a toddler, this is one event you’re going to want to know about!

One of my favourite things about this year’s Fall Baby Show was how organized and easy everything felt. You could select a timed entry window, which made arriving with little ones so much smoother, and you could pick up your Baby Show Sample Bag during your entry window too. 🤎

Once we got inside, there was SO much to explore — from strollers, car seats and baby gear to feeding, sleep, baby care, toddler products and family services. With 200+ exhibitors, there were so many brands and products to discover all under one roof.

And it wasn’t just about shopping! There were parenting experts and seminars, car-seat safety education, baby CPR demonstrations, sleep and postpartum resources, a Feeding Lounge, complimentary massages, Volvo’s Safety Stage and Bluey & Bingo meet-and-greets for the little ones. 🥹✨

I loved being able to see products in person, try things out, compare options, discover new brands and actually connect with the people behind them — all while making a fun day out of it with the family.

Whether you’re a mom-to-be, a new mom, in the baby stage or chasing a toddler, there really was something for every stage. 🤎

✨ And today is the LAST DAY!
If you’ve been thinking about going, this is your sign to make a day of it! 🍂

@zarbeesca
@aveenobaby
@cstsavings
@babybjornus
@pamperscanada
@theroyalekittens
@biogaia.ca
@anker_eufy_baby
@littlebeez.co
@little.k.co
@aneosolution
@mandi.mugginz
@theelk.baby
@boironcanada
@advilrelief
@willfulwills
@waterwipes
@tommeetippeenorthamerica
@zarbeesca
@uppababy_canada
@munchkininc
@ddrops
@whoopsiewipes
@babybrandsgiftclub
@sudocrem_ca
@ivorysnowcanada
@tonies.ca
@ihelpmoms
@orangenaturals
@miclak.cl

Thank you @thebabyshows @songbird_buzz for having us! 🤎✨

#babyshow #toronto #expecting #pregnant #soontobemom

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If you're attending the Toronto Baby Show this weekend, here's a sneak peak at just some of the vendors + deals you have to look forward to! 👶

Let me know what other great deals or products you come across!

@thebabyshows @songbird_buzz

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When I found out I was pregnant, preparing for a baby went beyond buying tiny clothes and figuring out which stroller to get. Although please, the tiny clothes had me 😭😂

We also had to think about the life we were bringing her into and how we wanted to show up as parents. These are five things we put in place:

1. Created our wills. This isn’t the most “exciting”part of preparing for a baby, but it mattered to us. We wanted to document our wishes, including who we would want to care for our daughter if something happened to us. I created mine with @willfulwills and it was honestly so easy.

2. Opened an RESP: We wanted saving for her future education to be something we intentionally made room for. We use @wealthsimple and have absolutely no issues . In my opinion this is one of the biggest ways to set your child up for success.

3. Put life insurance in place. We talked about what life would look like financially if God forbid, one of us was no longer here. Having a child made that conversation feel even more important because there would now be someone depending on us for everything.

4. Created a “childcare” sinking fund: Essentially, money we set aside gradually for present and future childcare costs. We also put this in a high interest savings account. Some of the high interest savings account I’ve tried are @simpliifin @eqbank @neofinancial

5. Talked about our approach to parenting! Everyone should talk about this before kids but also when you’re pregnant. We also discussed discipline, our values and the kind of home we wanted our child to grow up in.

What are some things you did to prepare? Share this with someone who might benefit from it?

#parenthood#firstimemom#newparents#intentionalparenting#canadianmom

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GIVEAWAY TIME! Willful’s giving away $5,000 cash this month (!!!), and if I won it, I already know where it would be going, and that is straight into my kids’ RESP.

How?
Get a will through Willful (20 entries)
Sign up for their newsletter (5 entries, free)
OR submit a short essay (1 entry, free)

No purchase necessary to enter or win.
Contest runs August 19–31, 2026.
Canadian residents only, excluding Quebec.
Full rules linked in the DM.
Comment WILL to enter now!

#estateplanning #womeninfinance #endoflifeplanning #willful #financialsecurity

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#ad ⭐️GIVEAWAY ALERT ⭐️

We spend years setting our kids up. Most of us skip the one thing that protects it all: a will. It names who will take care of them if something happens to you, and makes sure what you built actually reaches them.

Tools like @willfulwills make it incredibly easy and intuitive to set up a will in 20 minutes. It doesn’t have to be a complex or intimidating experience!

Here’s the fun part: @willfulwills is giving one Canadian family $5,000 to put toward their kid’s RESP or any future goal. 🚨

🎉THERE ARE THREE WAYS TO ENTER 👇
1. Get a will through Willful: 20 entries
2. Sign up for the Willful newsletter: 5 entries, free
3. Submit a short essay: 1 entry, free

🚨 Check out the link in my bio to get 10% off your will!

A random drawing will be conducted on Thursday, September 3, 2026, from all eligible entries received during the Sweepstakes Period. All eligible entries, regardless of method of entry, will have an equal chance of winning. The potential winner will be notified by email or phone call from Willful. The potential winner must correctly answer a time-limited, skill-based question without mechanical or other assistance to be declared the winner. Please note, contest is not open to residents of QC.

For full contest breakdown: https://www.willful.co/fund
The complete rules: https://www.willful.co/rules/fund-your-future

#Willful #OnlineWills #EstatePlanning #CanadianParents ParentingCanada FinancialLiteracy FamilyFinance PeaceOfMind Giveaway CanadianGiveaway GiveawayAlert NewParents

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#Ad Planning for the future can feel overwhelming but it doesn’t have to be! Taking small steps can help you achieve the bigger goals and today I’m teaming up with @willfulwills to help you fund your future goal.

Willful is launching the “Fund your future” giveaway which will give 1 lucky winner $5000 to put towards your child’s RESP or another future-focused goal that helps plan for what’s ahead.

Future planning is easier than you think - and Willful is a great example of that as it helps Canadians create wills and plan for the future in a simple and accessible way… because not everything needs to be overly complicated.

🎉THERE ARE THREE WAYS TO ENTER 👇
1. Get a will through Willful: 20 entries
2. Sign up for the Willful newsletter: 5 entries, free
3. Submit a short essay: 1 entry, free

Tag a friend who would love this and comment with what you will do with the $5000 💕

A random drawing will be conducted on Thursday, September 3, 2026, from all eligible entries received during the Sweepstakes Period. All eligible entries, regardless of method of entry, will have an equal chance of winning. The potential winner will be notified by email or phone call from Willful. The potential winner must correctly answer a time-limited, skill-based question without mechanical or other assistance to be declared the winner.

For full contest breakdown: https://www.willful.co/fund
The complete rules: https://www.willful.co/rules/fund-your-future

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Do you have a will? No? This small business can help.

We’re challenging ourselves to celebrate 50 of Canada’s coolest small businesses in 50 days! Who should we feature?

Day 10: @willfulwills

Don’t forget to nominate your small business for @canadasmallbusiness100. We want to celebrate Canada’s incredible small business community.

Learn more at CanadaSmallBusiness100.ca #GLORYCSB100

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Imagine finding out you were cut out of the will because you didn’t show up to the funeral. 😳💀

One woman reportedly left her sizable fortune to her nieces and nephews — with one very specific condition: they had to attend her funeral.

Only a few showed up. The rest? No inheritance.

It’s a pretty wild example of just how specific you can be about your wishes — and why having a will means you get to decide what happens to what you leave behind.

Would you ever put a condition like THIS in your will? 👀

🎙️ Erin Bury, CEO of Willful, joins me on Midlife Mix to talk about wills, inheritance and the decisions most of us would rather avoid thinking about.

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1) Name my spouse as a regular TFSA beneficiary.
They’ll receive the balance tax-free, BUT naming them as a successor holder can allow my TFSA to roll over to them (regardless of their personal TFSA contribution room) to continue growing tax-free.

2) Put off writing a Will.
No one wants to talk about it, but letting provincial law determine what happens to your assets isn’t what you want either. And writing a legal Will no longer necessarily means finding a lawyer - options like Willful exist. @willfulwills

3) Leave my RRSP & TFSA sitting in cash.
Contributing is only step one — the money needs to actually be invested to grow toward your long-term goals.

Need help? My financial planning clients get my new 6-week investing modules + retirement projections included in their plan.

Comment “WAITLIST” to join my financial planning waitlist and learn how to invest, map out your retirement goals + feel secure that you’re doing what you need to be doing. (🇨🇦 only)

#financialplanner #canadianfinance #wills #tfsa #moneycoachforwomen

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