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Workout Services

@workoutservices

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Creative company defining visual identities, campaigns and digital products. Led by @seb.holltrue @piotr_zapasnik
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How do you brand a season? In our block seminar »Dear Summer« @hsduesseldorf @hsd_design the task was to brand summer 2026. Rather than treating summer as a product or institution, we approached it as a cultural and social phenomenon, open to personal experiences, critical perspectives and different interpretations. Starting from references such as the »Summer of Love« or »Brat Summer«, each student developed an individual position on summer 2026 and translated it into a branding and visual identity concept. Throughout the course, we worked on conceptual thinking, typography, art direction and creative direction, while questioning familiar ideas and conventions of branding and visual identity. The results were a series of individual identities, media and applications, each offering its own perspective on what summer 2026 can be. Many thanks to all the students for an intense and inspiring week, and to @lalaco2 and @alexmainusch for having us and making the seminar possible. »Dear Summer« Branding a Season Block seminar, Summer 2026 Hochschule Düsseldorf
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Hier ist sie - unsere Website ist online!!! ✨ Und sie ist so so schön geworden! Ich freue mich riesig, diesen Moment mit euch zu teilen. Hinter dieser Website stecken viele Monate voller Ideen, Entscheidungen, Texte, Fotos, Videos, Korrekturen und unzähliger kleiner Details. Sie sollte nicht einfach nur schön aussehen, sondern vor allem das widerspiegeln, wofür LINEA steht: achtsame und gleichzeitig kraftvolle Bewegung, Vitalität, präzise Körperarbeit, nachhaltige Gesundheit, persönliche Begleitung und ein Ort, an dem sich jeder Mensch willkommen und gut aufgehoben fühlen darf. Ein ganz besonderes Dankeschön geht an das Team von @workoutservices Ihr habt nicht nur das Corporate Design und das Logo entwickelt, sondern auch diese wunderschöne Website gestaltet. Mit so viel Kreativität, Geduld und Gespür habt ihr LINEA sichtbar gemacht. Genau so, wie ich es mir immer vorgestellt habe. Ich bin unglaublich dankbar für die Zusammenarbeit und kann euch von Herzen weiterempfehlen. Genauso dankbar bin ich für die wunderbaren Bilder von Jo Marie Harrington und die großartigen Videos von Christopher Michele. Eure Arbeit prägt den ersten Eindruck von LINEA und fängt die besondere Atmosphäre des Studios und der Angebote im Studio perfekt ein. Ich bin immer wieder beeindruckt, was entstehen kann, wenn Menschen mit Leidenschaft zusammenarbeiten. Genau deshalb bin ich so dankbar für dieses kreative Netzwerk hier in Berlin. Schaut euch die neue Website an und entdeckt das komplette Angebot im LINEA, unser Team, unsere Mission, unsere Leidenschaft für Bewegung! www.linea-motion.com Bis ganz bald! #lineaberlin #berlinkreuzbeeg #cantienica #webdesign
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17/2026 #gutbürgerlichesmoodboard
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Exhibition catalogue for @wegetcloser in collaboration with @katie.eva and @workoutservices 180 pages, softcover, edition of 1000 WeGetCloser is a cross-cultural exhibition project dedicated to creating new spaces of connection through dialogue, collaboration, and shared experience. I had the pleasure of contributing to this publication by developing its visual identity, which reflects the theme of closeness as a central concept, particularly expressed through the typographic system. The catalogue mirrors the diverse artistic voices of the first exhibition, which took place at Fahrbereitschaft in Berlin. Curator & Editor: Katie Eva Gaj @katie.eva
Art Direction: @workoutservices (@seb.holltrue @piotr_zapasnik)
Special thanks to Tom @chaosform_ 
Lithography, printing & binding: Druckhaus Sportflieger
Published 2025
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Outcome 📂 Winter/Spring 26
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Can’t believe 2024 is already over 🥴
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I made a few cantilever chairs for @berlinartweek in September. In cooperation with the lovely people from @workoutservices 💛
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Outcome 📂
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We were invited to develop the visual identity for the interim phase of @volksbuehne_berlin Our unselected proposal introduced a visual language defined by deliberate roughness and an unconventional, at times dissonant, color palette. A mix of typefaces intend to underline the house’s plurality, lending it multiple voices to whisper, speak or exclaim with. At its center was a custom wordmark: a contemporary interpretation of the historic Volksbühne house typeface. A recurring triangular anchor, derived from the shape of Rosa-Luxemburg Platz, structured the layout system. We aimed to connect the stage to the city square, grounding the identity in the political and societal significance of public space, specifically the Rosa-Luxemburg-Platz and the Volksbühne’s legacy. Through this anchor, each medium became an extension of the stage: a way for one of Berlin’s most iconic theaters to reach into its city and invite the public inside. We congratulate the winners of the pitch and hope to express our joy in developing this concept by sharing our unseen proposal that was created collaboratively between @workoutservices and @martinmajor
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WeGetCloser 2 Hahnenstraße 8, 50667 Köln All of you made the Vernissage a special one ✨! @carolineidner @klauskleine @roymordechay @ilkahelmig @gesine.grundmann @mounirayache1 @oliverboualam @sarahkuerten Culinary presentation @njoki_koeln Graphic Design @workoutservices Pictures by @kurtheuvens Supported by @bundeskultur and @aai_de On view until 20 July 2025 Opening Hours Mo–Fr 11am–7pm, Sa&So 11am–6pm
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WeGetCloser 1 Exhibition catalogue 180 pages, softcover Bilingual Edition of 1000 The catalogue mirrors the tone and tension of the exhibition at Fahrbereitschaft Berlin @haubrokfoundation in November 2024, releasing its energy with each page turned. A SUNNY THANK YOU to: All Authors Simone Schmahl @simone.schm, Carlos Kong @carloskong_, Aude Wyart, Céline Mathieu @cm.celinemathieu, Johanna von Monkiewitsch @johannavonmonkiewitsch, Berthold Pott @bertholdpott, Mounir Ayache @mounirayache1, Florian Meisenberg @florian_meisenberg, Azza Al Qubaisi @azzaalqubaisi, Ariel Schlesinger @athinginathing, Sven-Julien Kanclerski @svenjulienkanclerski, Sascha Missfeldt @saschamissfeldt, Friederike Reveman @friederikereveman, Noa Ironic @ironic.noa, Sebastian Hammerschmidt @sebastian__hammerschmidt Copy-editing and translations Blandina Brösicke, Michael Turnbull Graphic design Workout Services @workoutservices, especially Seb Holl-Trieu @seb.holltrue, Piotr Zapasnik @zapasnik_piotr, Kassandra Knauß @avnipaner, Tom Gensch @chaosform_ Photography Sander van Wettum @sandervanwettum, Kurt Heuvens @kurtheuvens Video Art/beats @artbeatsberlin Lithography, printing and binding Druckhaus Sportflieger GmbH @druckhaussportflieger Edited by Katie Eva Gaj @katie.eva In cooperation with The Abraham Accords Institute Germany Sponsored by Der Beauftragte der Bundesregierung für Kultur und Medien 🗓️ The book release is happening on Friday, 4 July 2025, at Stoff-Pavillon Köln on the occasion of the WeGetCloser 2 Vernissage!
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📒 publication 📒 As editor, I worked closely with artists, writers and designers to shape: WeGetCloser 1 Exhibition catalogue 180 pages, softcover Bilingual Edition of 1000 The catalogue mirrors the tone and tension of the exhibition at Fahrbereitschaft Berlin @haubrokfoundation in November 2024, releasing its energy with each page turned. A SUNNY THANK YOU to: ❣️ All Authors Simone Schmahl @simone.schm, Carlos Kong @carloskong_, Aude Wyart, Céline Mathieu @cm.celinemathieu, Johanna von Monkiewitsch @johannavonmonkiewitsch, Berthold Pott @bertholdpott, Mounir Ayache @mounirayache1, Florian Meisenberg @florian_meisenberg, Azza Al Qubaisi @azzaalqubaisi, Ariel Schlesinger @athinginathing, Sven-Julien Kanclerski @svenjulienkanclerski, Sascha Missfeldt @saschamissfeldt, Friederike Reveman @friederikereveman, Noa Ironic @ironic.noa, Sebastian Hammerschmidt @sebastian__hammerschmidt ❣️ Copy-editing and translations Blandina Brösicke, Michael Turnbull ❣️ Graphic design Workout Services @workoutservices, especially Seb Holl-Trieu @seb.holltrue, Piotr Zapasnik @zapasnik_piotr, Kassandra Knauß @avnipaner, Tom Gensch @chaosform_ ❣️ Photography Sander van Wettum @sandervanwettum, Kurt Heuvens @kurtheuvens ❣️ Video Art/beats @artbeatsberlin ❣️ Lithography, printing and binding Druckhaus Sportflieger GmbH @druckhaussportflieger ❣️ In cooperation with The Abraham Accords Institute Germany ❣️ Sponsored by Der Beauftragte der Bundesregierung für Kultur und Medien The book release is happening on Friday, 4 July 2025, at Stoff-Pavillon Köln on the occasion of the WeGetCloser 2 Vernissage! @wegetcloser
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