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Workout Services

@workoutservices

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Creative company defining visual identities, campaigns and digital products. Led by @seb.holltrue @piotr_zapasnik
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How do you brand a season? In our block seminar »Dear Summer« @hsduesseldorf @hsd_design the task was to brand summer 2026. Rather than treating summer as a product or institution, we approached it as a cultural and social phenomenon, open to personal experiences, critical perspectives and different interpretations. Starting from references such as the »Summer of Love« or »Brat Summer«, each student developed an individual position on summer 2026 and translated it into a branding and visual identity concept. Throughout the course, we worked on conceptual thinking, typography, art direction and creative direction, while questioning familiar ideas and conventions of branding and visual identity. The results were a series of individual identities, media and applications, each offering its own perspective on what summer 2026 can be. Many thanks to all the students for an intense and inspiring week, and to @lalaco2 and @alexmainusch for having us and making the seminar possible. »Dear Summer« Branding a Season Block seminar, Summer 2026 Hochschule Düsseldorf taken in Hochschule Düsseldorf - HSD by @workoutservices
6
15 days ago
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Visual Identity and Website for @bodeareal A new identity for a former industrial site in Hannover, now evolving into a place for work, culture and production. The visual language takes subtle cues from the site’s history. Bronze tones, industrial materiality and graphic elements referencing security, structure and access. by @workoutservices
2
20 days ago
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Business cards for Angst (TBA) and @katie.eva 🕒 by @workoutservices
7
a month ago
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Last semester, we had the pleasure of teaching »Publishing a House« @fal_hannover @kug_hannover @leibnizuniversityhannover Together with the students, we explored how architecture can be translated into editorial design and visual storytelling. Starting from a significant building in Hanover, each student developed an independent publication somewhere between documentation, interpretation and experimentation. Throughout the course, we worked on layout, typography, image-making, narrative structures, materiality and print production. The goal wasn’t just to design a publication, but to develop a strong editorial concept and a visual language that could tell the story of a place. The results were a series of independently conceived books, zines and small print publications, each offering its own perspective on architecture and the city. Many thanks to Prof. A. Haas, the KUG team and all the students. by @workoutservices
0
3 months ago
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Website for @plot.berlin an architecture studio focused primarily on housing projects. Developed as part of the broader identity system, the website uses multi-column layouts to organize project information, while the homepage acts as a visual feed highlighting current work, references and the studio’s evolving archive. Inspired by the everyday, the studio develops dense, spatially specific forms of architecture and community across Berlin and Brandenburg. Typeface by @haltypefaces Coding by Kim Wermes by @workoutservices
2
4 months ago
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Naming, visual identity and website for the Berlin-based architecture studio @plot.berlin The identity is rooted in typography and extends into a collectible business card system featuring different photographs of the studio’s highly detailed architectural models. Focused primarily on housing projects, PLOT develops architecture across scales and project phases, mainly in Berlin and Brandenburg. Inspired by a fascination with the everyday, the studio creates dense, spatially and programmatically specific forms of architecture and community within existing constraints. Typeface by @haltypefaces by @workoutservices
6
5 months ago
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Visual identity for »The China Moment«, a research exhibition by the @documentainstitut exploring individualism in Chinese contemporary art. From key visuals to out of home, exhibition media and print, we developed a system that translates a complex historical moment into a coherent visual language. The accompanying catalogue features new contributions by Mi You, Su Wei and Anna-Lisa Scherfose, alongside republished historical texts by Wang Hui, Zhao Dingxin, Qin Hui, Zhang Xudong, Yang Guoqiang, Hong Zicheng and Wang Wei, some of which appear in English for the first time. Curated by Su Wei, Mi You and @anna_lisa_s_ Art Direction @workoutservices Design @lesoerries @kassandraknauss Installation Photography @nwefers by @workoutservices
2
5 months ago
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Exhibition catalogue for @wegetcloser in collaboration with @katie.eva 180 pages, softcover, bilingual edition, limited to 1000 copies WeGetCloser is an interdisciplinary exhibition project exploring connection through dialogue, collaboration and shared experience. The catalogue for Edition 1 reflects this notion of closeness through a considered visual system, bringing together diverse artistic positions with a strong typographic focus. Exhibited at Fahrbereitschaft, Berlin. Editor @katie.eva Art Direction @workoutservices @kassandraknauss Design @kassandraknauss @chaosform_ by @workoutservices
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6 months ago
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Visual Identity for @wegetcloser an interdisciplinary exhibition format curated by @katie.eva conceived as a collective announcement of process or intention. The visual identity consists of a fluid typographic system, a distinct colour scheme for each edition and a cover system for the exhibition catalogues. The design is applied across the website, catalogues, exhibition-related printed matter and signage 🦜 Art Direction @workoutservices Design @kassandraknauss @chaosform_ by @workoutservices
7
6 months ago
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Concept and design for the @grivel Workbook 2026, bringing together their latest products and technologies. Founded in 1818 in Italy, @grivel has shaped the tools of mountaineering from the very beginning. From the first crampon at the foot of Monte Bianco to equipment trusted on the world’s most demanding terrain, the brand remains deeply rooted in the Alps, continuing to combine tradition, precision, and innovation. Concept and Design @workoutservices @seb.holltrue @lesoerries Lead Agency @ernsteverything by @workoutservices
7
6 months ago
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Branding, Visual Identity and Website for Energy Consultancy @monumintgmbh by @workoutservices
2
7 months ago
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Logo for @haag_glass 🔖 by @workoutservices
3
8 months ago
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