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YAKA Branding | Creative Studio

@yakabranding

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Brand systems, activations + field labs for African hospitality brands.
Founded by @simchebailor
Sierra Leone → West Africa.

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One thing about me, I will turn feeding myself into R&D. 😂

An UnRuly Tasting for One, made at The Lab in Freetown, Sierra Leone.

On the plate: spaghetti with our Roasted Garlic Habanero sauce, coconut milk and prawn heads, Kankanka prawns, blistered spring onions and garlic bread.

It was dinner, yes. But I was also testing how an UnRuly Pantry flavour could travel beyond wings and hold its own in a completely different meal.

That is the work.

UnRuly Kitchen creates the experience.
UnRuly Pantry develops the products.
YAKA builds the systems.
The Lab is where we test.

The wings are the vehicle. The sauces are where the product power lives.

I’m Simché Bailor, Ms Ché, founder of Ché LTD, YAKA and UnRuly Kitchen. I engineer hospitality and build food, brands, spaces and systems from Sierra Leone.

Now be honest. Are you taking the RGH spaghetti or the Kankanka prawns first? 👀

#UnRulyKitchen #UnRulyPantry #YAKAAfrica #FreetownFood #SierraLeoneFood AfricanFoodInnovation

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Behind the scenes curating a magical evening. 🪄✨

Setting the stage for the Gérard Bertrand wine tasting.

“A night of elegance and exquisite flavours”

#EventStyling #EventPlanning #YAKABranding #GerardBertrand #WineTasting #BehindTheScenes #LuxuryEvents #sierraleoneanskillingit #sierraleone #brandmanagement

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THE RESULTS ARE IN. 🧪🔥

We served it blind. Then we let the data talk.

🔥 RosRos / charcoal took the method test — 9.0/10.
Low charcoal. Fruitwood smoke.

🌶️ Roasted Garlic & Habanero led the finishes — 8.3/10.
And 5/8 called it the most “UnRuly.”

👀 Smokey Kankanka became the contender — 7.9/10.

But the interesting part wasn’t just what won.

It was what the results made us try next.

Winning method + winning finish = RGH × RosRos.

And if you ordered Wings Wednesday after the Tasting Room… you already tasted the next test.

Tell us how you liked it.

Test → Taste → Record → Improve → Run it again.

This is what The Lab is for.

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Outside (from my drafts)

#camcorder #outside #vibes

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It was an interesting year. A lot of execution. I thoroughly enjoyed these. 2026 looking great already.

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Still have no words to describe this past Friday.

Thank you. That’s about as far as I get. Una tenki.

Nothing Too Serious.

#tar1k

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Crafted with purpose. Styled by YAKA.

#unrulyatelier #curatedvibes #soundandspace #yakaexperience

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A Night. A Vibe. A Recap.

ANWTU2025

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Patch Am (Freestyle) - Apr1L 11

•Music•
Performance - tar1k & @the_writer_adeola
Production & Guitars - @josh_nark_001
Mixing & Mastering - @mixby_medsul
Additional Vocals - @ada.gabrielle_

•Visuals•
Creative Direction - @marco_krm
Location - @anunrulyatelier
Set Design - @yakabranding
Styling - @pisis_freetown
Cinematography & Editing - @alagbah_
Model - @adama_nyapuii
Cover Art - @animategy1

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