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🏈 Football season is officially here! I’m beyond excited to have been part of the NFL Shop’s national “Fan Like a Pro” campaign and “Nailed the Fit” commercial with @officialnflshop! Getting to be on set and experience the entire shoot was such a fun opportunity. Have you caught the commercial yet? 👀 

@fanatics 
@officialnflshop 
@erinandrews
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Between kickoff and September, you’ve probably been sick of seeing our work — exactly as intended.

Last year, we partnered with our friends at @yardnyc to produce a global 360 campaign for @nfl.shop Spanning broadcast, photography, digital, and social, the project took us across the country to film players in their home stadiums, alongside a NYC studio shoot with real fans. In total: 400+ video assets, translated into six languages, seen across the US, Canada, Mexico, Europe, and Australia.

This one pushed us. So many moving parts, long nights, early mornings, and countless moments where people stepped in far beyond their roles to make it happen. It was a true team effort in every sense.

Endless gratitude to our dream strategy, creative and account teams at Yard, you were absolute forces, the incredibly generous teams at Cut+Run and SoftSpot, and Tiffani Williams for delivering endless LEWKS. You were all the BEST partners. 

To everyone who gave their all — thank you.

Credits

Agency @yardnyc 
Client  @nfl
Production / EP @blackandco.production @heather_r_black 
Director @hannanymous 
DP @liamareardon 
Production Company @softspot.world
Rep @dbroederer @we_are_simpatico
Photographer @ericespino_studios 
Casting @castpartner 
Wardrobe @tiffanistyles 
Editorial @cutandrunedit @enmitchell @kamila.daurenova
Post Production @jogger.studios
Color @ron.sudul.color 
Sound @alt_mix_studio
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