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Yasheen Vickers

@yasheenvickers

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Newark Made (MARKETING EXECUTIVE FOR THE STREETS WITH PLAQUES TO BACK IT) and these posts are actually my real life🤷🏿

POSTS STORIES REELS TAGGED

BEFORE THE WORLD HEARD. 🎙️🔴

Nine years of Rap Digital Marketing in the studio. Not just showing up when there’s something to celebrate—showing up while there’s still something to build.

From Philly’s young voices getting their first opportunity behind a mic to sessions with established artists, the purpose has stayed the same: give talent somewhere to grow.

For the kids in our community, that means more than recording a song. It means a place to create, people who believe in them, and a chance to see what’s possible.

The late nights. The playback. The laughter between takes. That moment when the whole room hears something and everybody looks up.

These aren’t just clips. These are years of relationships, work, and belief.

Salute to every artist, producer, engineer, parent, and collaborator who has been part of the journey. Every voice matters—not just the names you recognize.

SAME ROOM. DIFFERENT YEARS. SAME ENERGY.

The next chapter is still recording. 🔴

Were you in one of these sessions? Drop the memory and tag who was there. 👇

@rapdigitalmarketing

#RapDigitalMarketing #RapDM #ArtistDevelopment #StudioSessions #phillymusic

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THE WALLS LEARNED THE WORDS.

Philadelphia’s independent artists brought more than records to ER Studios. They brought presence, personality, and a room full of people who were listening.

The performances. The cameras. The moments around the microphone. This is the part you don’t always get to see.

A Rap Digital Marketing event film.

See yourself or your artist in the room? Tag them below. Let’s put names to the moments.

@rapdigitalmarketing @pimoneybagz @lajjphilly @

#RapDigitalMarketing #PhiladelphiaMusic #IndependentArtists #ERStudios #BehindTheScenes

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ASIAN DOLL DIDN’T JUST PULL UP. NEW YORK MOVED AROUND HER. 🗽🎬

Step inside @asiandabrat’s NYC run through the @rapdigitalmarketing lens. The interviews. The personality. The energy between the stops. The moments you don’t see in the finished posts.

Everybody sees the appearance. This is your look at the work—and the person—behind it. No script. Just the run. 🔥
@djsuperstarjay @shade45 @siriusxm
ASIAN DOLL — NEW YORK MOVED AROUND HER.
A Rap Digital Marketing NYC Run Film. Pasted markdown.md

HOW WE TURN CULTURE INTO CONVERSIONS.

Artists + managers: your next NYC run starts with a conversation. DM “NYC” to @rapdigitalmarketing. 📲

#AsianDoll #RapDigitalMarketing #NYCPromoRun #BehindTheScenes #artistdevelopment

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We didn’t just capture the moment. We helped make it happen. 🎥📞🔥

MUSIC BUFF RADIO × HANG THE LINE × RAP DIGITAL MARKETING

@rapdigitalmarketing connected the dots, bringing @hangtheline to the @music_buff_radio event for the mic-drop experience—and our work didn’t stop there.

We interviewed some of the artists, got to know the people behind the music, and filmed and edited the behind-the-scenes content you’re watching. From making the connection to capturing the footage to delivering the final edits, RapDM put work in on both sides of the camera. 🎬

Much respect to Music Buff Radio for bringing artists together, Hang The Line for giving them another platform to showcase their talent, and every artist who stepped up and represented. 🤝

This is what collaboration should look like: platforms working together and independent talent getting the spotlight.

Who caught your attention? Tag the artist below. 👇🏽

Rap Digital Marketing — HOW WE TURN CULTURE INTO CONVERSIONS.

#RapDigitalMarketing #MusicBuffRadio #HangTheLine #IndependentArtists #behindthescenes

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THE BRONX NEVER CALLED CUT. 🎥🗽

The playback stopped. The block kept going.

Before the final videos hit your screen, there were cameras finding their angles, energy building between takes, and that split second when the music made everybody lock in.

Rap Digital Marketing takes you inside three shoots—and the moments that happened around the performances.

📍 01 / TURNT
Kay Flock @kayflock
B.Lovee blovee.1
Dougie B @dougieb

📍 02 / CLOSED CASE
YXNG K.A @yxngka feat. B.Lovee blovee.1

📍 03 / SHAKE IT
Kay Flock @kayflock
Cardi B @iamcardib
Dougie B @dougieb
Bory300 @therealbory300

Special salute to YXNG K.A’s label, Stack or Starve Records @stackorstarverecords, and the team behind the movement. 🤝

Respect to every artist, camera operator, crew member, and person who brought these shoots to life. The finished videos tell one story. The moments between takes tell another.

THE PEOPLE ARE REAL.
THE ACCESS IS REAL.
THE CAMERA WAS THERE.

HOW WE TURN CULTURE INTO CONVERSIONS.
@rapdigitalmarketing

Which one are you running back—“Turnt,” “Closed Case,” or “Shake It”? 👇

#RapDigitalMarketing #TheBronxNeverCalledCut #BronxDrill #BehindTheScenes #nychiphop

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Million Dolla $mile has CRASHED COMIC CON! 💥🗽 Rotten Apple’s very own Antihero stepped out of the shadows and into the panels. From Queens to the comic universe—the smile says it all. 😈🍎 @thebrooklynjoker @blackcosplayersofficial @blackcosplayersforever @blackcosplayboosters @blackyellowcosplay @blackcosplayerspotlight @blackuch_cos

#MillionDollaSmile #ComicCon #Antihero #Cosplay #HipHop

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WE TRIED TO MAKE A RECAP. THE FOOTAGE BROKE LOOSE. 🗽🎬

Memo600 @memofrm060 in New York, powered by @rapdigitalmarketing. From the studio sessions to the performances to the moments between stops—the whole run had a life of its own.

Major love to @kocky_ka, @dumblitstudios, @thesavvybitch @stillgotdajuicetv, @vezzy_vezz and Demon Time Studios for being part of this run. Salute to everyone behind the cameras and behind the scenes who helped move it forward. 🤝🔥

THE MOVEMENT WAS REAL.
THE DESIGN WAS RAPDM.

Artists and managers: let’s put your next NYC promo run in motion. DM “NYC” to @rapdigitalmarketing. 📲

HOW WE TURN CULTURE INTO CONVERSIONS.

#Memo600 #RapDigitalMarketing #RapDM #NYCPromoRun #hiphopparty

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EVERYBODY SEES THE MOMENT. NOT EVERYBODY SEES THE WORK BEHIND IT. 🎬🔥

Before the cameras roll. Before the records take off. Before the world starts paying attention…

There are relationships being built, doors being opened, and moves being made.

From backstage to the boardroom. From the streets to the biggest stages. From artist development to industry opportunities.

This is the side of the music business you don’t always get to see.

RAP DIGITAL MARKETING.

We’re not just here to promote records. We’re here to develop talent, create opportunities, build leverage, and turn attention into real business.

The access is real. The relationships are real. The work speaks for itself.

We don’t just follow the culture. We help move it.

🎯 Artists. Managers. Labels. Brands. Let’s build something that matters.

📩 DM “STRATEGY” to connect.

RAP DIGITAL MARKETING
HOW WE TURN CULTURE INTO CONVERSIONS.

Follow ➡️ @rapdigitalmarketing

#RapDigitalMarketing #RapDM #BehindTheScenes #MusicIndustry #ArtistDevelopment MusicMarketing HipHopCulture MusicBusiness IndependentArtists ArtistManagement MusicPromotion EntertainmentIndustry BehindTheMusic MusicExecutive CultureToConversions

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RAPDM TOP FIVE. SOUND ON. 🔊🔥

This week’s Rap Digital Marketing video countdown is in! Five picks for your rotation, plus an OTPC4 artist spotlight. 🎬

5️⃣ @gunna — “POP IT”
4️⃣ @tobenwigwe & @bustarhymes — “CHINEKE”
3️⃣ @sneedlovesu & @ovrkast — “TOWN SH!T 4EVER!”
2️⃣ @dawnrichard — “ONLY FANS”
1️⃣ @offsetyrn feat. @dontoliver — “EVERY NIGHT”

🌟 RAPDM ARTIST SPOTLIGHT
@otp.c4 — “GOD’S GRACE” 🙏🏾
Stay through the countdown for this one.

📺 Take it to YouTube! Search each artist + song title shown in the video to watch and listen to the full releases.

Are we keeping this order or switching it up? Drop YOUR #1 in the comments. 👇🏾

Save this for your next music run and follow @rapdigitalmarketing for the next countdown.

HOW WE TURN CULTURE INTO CONVERSIONS.

#RapDigitalMarketing #RapDM #TopFive #NewMusicFriday OTPC4

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BEFORE THE WORLD SAW THE VIDEOS, WE WERE ON SET. 🎬🌍

Taking it back to two B-Lovee video shoots from the Rap Digital Marketing archives—and records that reached audiences on both sides of the Atlantic.

🇬🇧 “What You Reckon” — Digga D × B-Lovee
Peaked at No. 46 on the UK Official Singles Chart and No. 14 on the UK Official Video Streaming Chart. Bronx energy connected with the UK.

🇺🇸 “My Everything” — B-Lovee
Reached No. 4 on U.S. Urban Radio. Here, we’re taking you behind the scenes of the remix video featuring G Herbo—another chapter in the record’s story.

The charts tell one part of the story. The cameras caught another. Salute to the artists, crews, and teams whose work brought these moments to life.

B-Lovee blovee.1 🤝 Digga D 🤝 G Herbo @nolimitherbo.

RAP DIGITAL MARKETING
HOW WE TURN CULTURE INTO CONVERSIONS.

Artists, managers, and labels: DM “ROLLOUT” to @rapdigitalmarketing to talk about your next release.

#RapDigitalMarketing #BLovee #DiggaD #GHerbo #behindthescenes

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4 years ago at 2Rare’s signing party. 📸🔥

Crazy looking back at this picture and realizing how much talent, hustle, relationships, and future success were all standing in one room. Some moments don’t feel historic when you’re living them — you realize it later.

Been in the rooms. Been building the relationships. Been part of the culture. Still working.

#2Rare #RapDigitalMarketing #RapDM #MusicIndustry #PhillyMusic HipHopCulture ArtistDevelopment MusicMarketing Throwback BehindTheScenes

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ATTENTION GETS YOU SEEN. WHAT MAKES PEOPLE STAY?

Four music-business moves worth studying:

🎯 @youtubemusic’s Foundry program pairs independent artists with grants and dedicated support. RapDM takeaway: use the opportunity to build a lasting campaign.

🏈 @amazonmusic puts live concerts after Thursday Night Football. The strategy: meet an audience where it already spends time—and give it a reason to keep watching.

💿 @leonbridges’ Happiness Anytime collection extends into vinyl, apparel and a cassette player. Fans have something to collect, wear and connect with beyond the stream.

🎟️ @allthingsgo NYC’s one-stage format avoids overlapping sets. Our take: the shared experience can be part of what fans come back for.

Artists and managers: which would you prioritize for your next rollout—development support, a new audience, physical products or a stronger live experience?

Follow @rapdigitalmarketing for the business behind the culture.

Presented by RapDM’s fictional AI correspondent. Editorial commentary.

#RapDigitalMarketing #RapDMCultureReport #MusicBusiness #MusicMarketing #IndependentArtists ArtistDevelopment

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