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Yasheen Vickers

@yasheenvickers

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Newark Made (MARKETING EXECUTIVE FOR THE STREETS WITH PLAQUES TO BACK IT) and these posts are actually my real life🤷🏿

POSTS STORIES REELS TAGGED

Grateful 🫡 by @yasheenvickers

5

0

2 months ago

THE MUSIC WAS ONLY PART OF THE STORY. 🎬

We’re opening the Rap Digital Marketing archives and taking you inside our THINK FREE run with Philadelphia’s own @phillyfreeway.

The studio sessions. The interviews. The performances. The conversations between stops. This is the part of a project you don’t hear when you press play.

Beyond the stage, there’s the preparation, the personality, and the people who make every room different. We’re bringing those moments back into focus—not just to show where we went, but to let you experience being there.

THINK FREE: THE ROOMS REMEMBER.
A Rap Digital Marketing archive film.

Salute to Freeway and everyone who opened a door, passed a mic, and became part of the story. 🫡

Step inside the run. Follow @rapdigitalmarketing for the full documentary.

HOW WE TURN CULTURE INTO CONVERSIONS.

#Freeway #ThinkFree #RapDigitalMarketing #PhillyHipHop #hiphopdocumentary taken in Philadelphia, Pennsylvania by @yasheenvickers

5

2

a day ago

BEFORE THE WORLD HEARD. 🎙️🔴

Nine years of Rap Digital Marketing in the studio. Not just showing up when there’s something to celebrate—showing up while there’s still something to build.

From Philly’s young voices getting their first opportunity behind a mic to sessions with established artists, the purpose has stayed the same: give talent somewhere to grow.

For the kids in our community, that means more than recording a song. It means a place to create, people who believe in them, and a chance to see what’s possible.

The late nights. The playback. The laughter between takes. That moment when the whole room hears something and everybody looks up.

These aren’t just clips. These are years of relationships, work, and belief.

Salute to every artist, producer, engineer, parent, and collaborator who has been part of the journey. Every voice matters—not just the names you recognize.

SAME ROOM. DIFFERENT YEARS. SAME ENERGY.

The next chapter is still recording. 🔴

Were you in one of these sessions? Drop the memory and tag who was there. 👇

@rapdigitalmarketing

#RapDigitalMarketing #RapDM #ArtistDevelopment #StudioSessions #phillymusic taken in Philadelphia, Pennsylvania by @yasheenvickers

11

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2 days ago

THE WALLS LEARNED THE WORDS.

Philadelphia’s independent artists brought more than records to ER Studios. They brought presence, personality, and a room full of people who were listening.

The performances. The cameras. The moments around the microphone. This is the part you don’t always get to see.

A Rap Digital Marketing event film.

See yourself or your artist in the room? Tag them below. Let’s put names to the moments.

@rapdigitalmarketing @pimoneybagz @lajjphilly @

#RapDigitalMarketing #PhiladelphiaMusic #IndependentArtists #ERStudios #BehindTheScenes taken in Philadelphia, Pennsylvania by @yasheenvickers

8

1

3 days ago

ASIAN DOLL DIDN’T JUST PULL UP. NEW YORK MOVED AROUND HER. 🗽🎬

Step inside @asiandabrat’s NYC run through the @rapdigitalmarketing lens. The interviews. The personality. The energy between the stops. The moments you don’t see in the finished posts.

Everybody sees the appearance. This is your look at the work—and the person—behind it. No script. Just the run. 🔥
@djsuperstarjay @shade45 @siriusxm
ASIAN DOLL — NEW YORK MOVED AROUND HER.
A Rap Digital Marketing NYC Run Film. Pasted markdown.md

HOW WE TURN CULTURE INTO CONVERSIONS.

Artists + managers: your next NYC run starts with a conversation. DM “NYC” to @rapdigitalmarketing. 📲

#AsianDoll #RapDigitalMarketing #NYCPromoRun #BehindTheScenes #artistdevelopment taken in NYC by @yasheenvickers

8

2

4 days ago

We didn’t just capture the moment. We helped make it happen. 🎥📞🔥

MUSIC BUFF RADIO × HANG THE LINE × RAP DIGITAL MARKETING

@rapdigitalmarketing connected the dots, bringing @hangtheline to the @music_buff_radio event for the mic-drop experience—and our work didn’t stop there.

We interviewed some of the artists, got to know the people behind the music, and filmed and edited the behind-the-scenes content you’re watching. From making the connection to capturing the footage to delivering the final edits, RapDM put work in on both sides of the camera. 🎬

Much respect to Music Buff Radio for bringing artists together, Hang The Line for giving them another platform to showcase their talent, and every artist who stepped up and represented. 🤝

This is what collaboration should look like: platforms working together and independent talent getting the spotlight.

Who caught your attention? Tag the artist below. 👇🏽

Rap Digital Marketing — HOW WE TURN CULTURE INTO CONVERSIONS.

#RapDigitalMarketing #MusicBuffRadio #HangTheLine #IndependentArtists #behindthescenes taken in United States by @yasheenvickers

18

11

4 days ago

THE BRONX NEVER CALLED CUT. 🎥🗽

The playback stopped. The block kept going.

Before the final videos hit your screen, there were cameras finding their angles, energy building between takes, and that split second when the music made everybody lock in.

Rap Digital Marketing takes you inside three shoots—and the moments that happened around the performances.

📍 01 / TURNT
Kay Flock @kayflock
B.Lovee blovee.1
Dougie B @dougieb

📍 02 / CLOSED CASE
YXNG K.A @yxngka feat. B.Lovee blovee.1

📍 03 / SHAKE IT
Kay Flock @kayflock
Cardi B @iamcardib
Dougie B @dougieb
Bory300 @therealbory300

Special salute to YXNG K.A’s label, Stack or Starve Records @stackorstarverecords, and the team behind the movement. 🤝

Respect to every artist, camera operator, crew member, and person who brought these shoots to life. The finished videos tell one story. The moments between takes tell another.

THE PEOPLE ARE REAL.
THE ACCESS IS REAL.
THE CAMERA WAS THERE.

HOW WE TURN CULTURE INTO CONVERSIONS.
@rapdigitalmarketing

Which one are you running back—“Turnt,” “Closed Case,” or “Shake It”? 👇

#RapDigitalMarketing #TheBronxNeverCalledCut #BronxDrill #BehindTheScenes #nychiphop taken in Bronx New York by @yasheenvickers

16

2

5 days ago

WE TRIED TO MAKE A RECAP. THE FOOTAGE BROKE LOOSE. 🗽🎬

Memo600 @memofrm060 in New York, powered by @rapdigitalmarketing. From the studio sessions to the performances to the moments between stops—the whole run had a life of its own.

Major love to @kocky_ka, @dumblitstudios, @thesavvybitch @stillgotdajuicetv, @vezzy_vezz and Demon Time Studios for being part of this run. Salute to everyone behind the cameras and behind the scenes who helped move it forward. 🤝🔥

THE MOVEMENT WAS REAL.
THE DESIGN WAS RAPDM.

Artists and managers: let’s put your next NYC promo run in motion. DM “NYC” to @rapdigitalmarketing. 📲

HOW WE TURN CULTURE INTO CONVERSIONS.

#Memo600 #RapDigitalMarketing #RapDM #NYCPromoRun #hiphopparty taken in NYC by @yasheenvickers

50

7

6 days ago

EVERYBODY SEES THE MOMENT. NOT EVERYBODY SEES THE WORK BEHIND IT. 🎬🔥

Before the cameras roll. Before the records take off. Before the world starts paying attention…

There are relationships being built, doors being opened, and moves being made.

From backstage to the boardroom. From the streets to the biggest stages. From artist development to industry opportunities.

This is the side of the music business you don’t always get to see.

RAP DIGITAL MARKETING.

We’re not just here to promote records. We’re here to develop talent, create opportunities, build leverage, and turn attention into real business.

The access is real. The relationships are real. The work speaks for itself.

We don’t just follow the culture. We help move it.

🎯 Artists. Managers. Labels. Brands. Let’s build something that matters.

📩 DM “STRATEGY” to connect.

RAP DIGITAL MARKETING
HOW WE TURN CULTURE INTO CONVERSIONS.

Follow ➡️ @rapdigitalmarketing

#RapDigitalMarketing #RapDM #BehindTheScenes #MusicIndustry #ArtistDevelopment MusicMarketing HipHopCulture MusicBusiness IndependentArtists ArtistManagement MusicPromotion EntertainmentIndustry BehindTheMusic MusicExecutive CultureToConversions taken in Bronx New York by @yasheenvickers

5

0

6 days ago

RAPDM TOP FIVE. SOUND ON. 🔊🔥

This week’s Rap Digital Marketing video countdown is in! Five picks for your rotation, plus an OTPC4 artist spotlight. 🎬

5️⃣ @gunna — “POP IT”
4️⃣ @tobenwigwe & @bustarhymes — “CHINEKE”
3️⃣ @sneedlovesu & @ovrkast — “TOWN SH!T 4EVER!”
2️⃣ @dawnrichard — “ONLY FANS”
1️⃣ @offsetyrn feat. @dontoliver — “EVERY NIGHT”

🌟 RAPDM ARTIST SPOTLIGHT
@otp.c4 — “GOD’S GRACE” 🙏🏾
Stay through the countdown for this one.

📺 Take it to YouTube! Search each artist + song title shown in the video to watch and listen to the full releases.

Are we keeping this order or switching it up? Drop YOUR #1 in the comments. 👇🏾

Save this for your next music run and follow @rapdigitalmarketing for the next countdown.

HOW WE TURN CULTURE INTO CONVERSIONS.

#RapDigitalMarketing #RapDM #TopFive #NewMusicFriday OTPC4 taken in United States by @yasheenvickers

4

0

8 days ago

Some days, making it through IS the blessing. 🙏🏾🕊️

Compton’s own @otp.c4 — “GOD’S GRACE” OUT NOW. 🔊

For everybody still showing up, still believing, still chasing something bigger. Turn this one up and let it ride.

Stream it. Save it. Send it to somebody who needs a little grace today. Drop a 🙏🏾 if you’ve got something to be thankful for.

Bird Vision Entertainment • Warner Records
Powered by @rapdigitalmarketing

#OTPC4 #GodsGrace #Compton #BirdVision #RapDigitalMarketing taken in Compton, Ca by @yasheenvickers

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2

9 days ago

BEFORE THE WORLD SAW THE VIDEOS, WE WERE ON SET. 🎬🌍

Taking it back to two B-Lovee video shoots from the Rap Digital Marketing archives—and records that reached audiences on both sides of the Atlantic.

🇬🇧 “What You Reckon” — Digga D × B-Lovee
Peaked at No. 46 on the UK Official Singles Chart and No. 14 on the UK Official Video Streaming Chart. Bronx energy connected with the UK.

🇺🇸 “My Everything” — B-Lovee
Reached No. 4 on U.S. Urban Radio. Here, we’re taking you behind the scenes of the remix video featuring G Herbo—another chapter in the record’s story.

The charts tell one part of the story. The cameras caught another. Salute to the artists, crews, and teams whose work brought these moments to life.

B-Lovee blovee.1 🤝 Digga D 🤝 G Herbo @nolimitherbo.

RAP DIGITAL MARKETING
HOW WE TURN CULTURE INTO CONVERSIONS.

Artists, managers, and labels: DM “ROLLOUT” to @rapdigitalmarketing to talk about your next release.

#RapDigitalMarketing #BLovee #DiggaD #GHerbo #behindthescenes taken in United States by @yasheenvickers

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1

13 days ago