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ZQ Certified Wool

@zqcertifiedwool

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ZQ Certified Wool by Zentera. Sourced from growers that meet high standards of animal welfare, environmental care and social responsibility.

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We’re really excited to share that Callubri Station is now part of the ZQ wool certification programme by Zentera Wool Company.

This programme requires farms and growers to be independently audited against the ZQ Standard, which sets requirements for animal welfare, environmental management, social responsibility and traceability.

This is a partnership that reflects how we are all moving in the right direction together; one where provenance, transparency, and measurable outcomes matter.

Please ask where your wool jumper comes from- it matters!

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The green tick has a new class of 2026.

Dive into this year’s Australian Good Design Award Winners, now live on our website.

Congratulations to all our Winners!

Happy exploring – link in bio.

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Slow fashion begins with a thoughtful question: Will this have a meaningful place in my life? ☺️

Slow fashion is also an approach to clothing that values the people who make it, the resources it uses and the years of wear it can give us. It invites us to buy thoughtfully, care for what we own, repair when possible and enjoy wearing our favourites again.

A higher price or a “sustainable” label alone does not make a garment a responsible choice. The Materials, working conditions, construction and how much we actually wear it all matter.

Which slow fashion brands do you love, and what keeps you coming back to them? I’d love to hear about your favourites. 🤎

Top: Made from 70% Super Kid Mohair, 30% Silk from @untouchedworldnz
Pants : 100% Italian premium Wool slacks bought last year during Arrowtown Autumn Festival Market
Socks : Possum Merino by @nooan_socks
Shoes : Plant Based Sneakers made from materials like Hemp ,coconut hask .

Special appearance of Baby Ducklings from @queenstownnz Garden Pond . 🪺🦆

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What makes a legend? ⁠
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Some things get it right from the start. The E-Type was one of them.⁠
⁠
When Jaguar unveiled it in 1961, it looked unlike anything else on the road. Low, long, and unmistakably its own – it paired race-bred engineering with a design that made an instant impression. ⁠
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More than 60 years later, it still looks the part; earning its place as an icon.

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POV: you’re along for the ride on a Barkers campaign shoot.

Unreal scenes from @mtwhitestation

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There is something magical about the throwing of a fleece.

But there’s a practical reason behind it too.

Once the fleece comes off the sheep, it’s thrown across the wool table so it opens up and lays flat. This allows the wool handler to see the whole fleece, skirt away the edges, and assess its quality before it’s classed.

One of our favourite moments in the woolshed, and the very beginning of the Hemprino journey.

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There is something different about wearing knitwear when you know exactly where it came from.

Our merino wool comes directly from our family farm in the Canterbury High Country, where every Hemprino garment begins.

We believe the story behind your clothing matters. That’s why we knit everything here in New Zealand, and use only natural fibres.

From our farm to your wardrobe. That’s the difference.

🤍 Farmer owned
🐑 Merino from our own farm
🌿 Natural fibres
🇳🇿 Made in New Zealand

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The magic of merino wool as shown by @cliffcreativity

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Forty thousand hectares in the Southern Alps, seven dogs to a shepherd, one week to bring the mob home. This is the muster at @mtwhitestation , and the beginning of every @zqcertifiedwool Merino fibre we make. Read the full article via the link in our bio.

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Facetape by way of woolaid.com | Merino wool feels better on your face for mouth taping and nasal strips. Stick with us.

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Misty morning’s in the Southern Alps make way for crisp clear skies and catching up with shepherds during a muster (more to come on that later.) Just another day at Mt White Station.

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Good wool starts with doing right by the land, the animals, and the people behind it.

That’s something we’ve believed for generations on Papanui Estate, and something that’s just as important to us today.

Our Romney x Kelso ewes, who produce quality 35-micron wool, are shorn twice a year to keep them healthy and comfortable. Once shorn, that wool begins a pretty remarkable journey. It’s washed, dyed and transformed into the felt that makes the lion’s share of our bags and accessories.

We’re proud our wool is ZQ Certified - New Zealand’s benchmark for premium wool, recognising high standards of animal welfare, environmental care, social responsibility and fibre quality.

It’s something we’re incredibly chuffed about, and something we’ll never compromise on.

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