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ZQ Certified Wool by Zentera. Sourced from growers that meet high standards of animal welfare, environmental care and social responsibility.
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Long before performance fabrics became a category, nature had already created one.

Merino wool naturally helps regulate temperature, manage moisture and resist odour, making it a trusted fibre for life outdoors and everyday wear alike.

When that performance is paired with verified provenance and responsible production, there’s even more reason to wear it with confidence.

#ZQCertifiedWool by @zqcertifiedwool
0
18 hours ago
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You might have seen the ZQ or ZQ+ mark on a garment label. But what does it actually mean?

The ZQ mark tells you the wool comes from farms certified to the ZQ programme, recognised for high standards of animal welfare, environmental care, fibre quality and traceability.

The ZQ+ mark goes a step further, identifying wool sourced from farms certified to the ZQ+ programme, which builds on the ZQ foundation by measuring outcomes across areas such as biodiversity, soil health and carbon.

Two marks. One commitment to integrity, transparency and continual improvement. by @zqcertifiedwool
0
4 days ago
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Not all wool is created equal.

Behind every ZQ or ZQ+ Certified Wool fibre is a rigorous certification system designed to give confidence and integrity in how wool is grown. From animal welfare and fibre quality to traceability and independent verification, our certified wool stands for more than what’s in the garment. It stand for the standards behind it. by @zqcertifiedwool
0
7 days ago
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At Red Hill, east of Gundagai in NSW Australia, the Graham family has been farming in the district since 1886.

In our latest ZQ grower profile, Tim and Andy Graham reflect on what it means to be part of a fifth-generation family farming business, and how their whole-farm approach brings together ZQ merino wool, cattle, animal welfare and the work they do to enhance biodiversity.

For Tim and Andy, ZQ wool aligns with the values already guiding the business and helps show the care and work happening on the ground to produce sustainably sourced wool. by @zqcertifiedwool
0
15 days ago
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At Godley Peaks Station on the shores of Lake Tekapo New Zealand, traditional blade shearing remains an important part of the farming system. In our latest ZQ grower video, manager Grant Murray shares why Godley Peaks shares in late July, ahead of lambing, and how blade shearing helps leave more wool and lanolin on the sheep through winter conditions.

For Grant, it is also about preserving a skill that is becoming increasingly rare in New Zealand wool sheds. by @zqcertifiedwool
1
3 months ago
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In North Otago’s high country in New Zealand, ZQ certified Otematata Station is a story of generations, Merino sheep and relationships that stretch well beyond the farm gate.
 
In our latest grower profile, Hugh Cameron reflects on growing ZQ fine wool across Otematata and Aviemore, and the pride that comes with well cared-for sheep and the connection they have with the brands that use their wool.
 
For Hugh, ZQ certified wool is about integrity, giving brand partners confidence in the care, quality of standards and the story behind the wool. by @zqcertifiedwool
1
4 months ago
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At Woomargama Station in southern New South Wales, commercial wool production and long-term conservation sit side by side. In our latest grower profile, Clare Cannon shares how Woomargama combines Merino wool production with care for its animals, land and community, including the protection of critically endangered grassy box woodland on the property.  
 
For Clare, being part of our ZQ+ grower community also means knowing where the wool goes and being proud of the brand partners it connects with. by @zqcertifiedwool
2
4 months ago
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Most performance fabrics are engineered to have the structure of what merino wool naturally is: breathable, moisture wicking, odour resistant, and temperature-regulating. 

An ideal performance fibre for outdoor adventures, travel, and everyday wear.

#zqcertified #merinowool #naturalperformance #activewear by @zqcertifiedwool
0
2 months ago
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The world’s best activewear begins in nature.

Merino wool naturally helps regulate temperature, manage moisture, and resist odour, all thanks to the complex structure inside every fibre.

This is what makes ZQ certified merino wool perform naturally. To learn more about the benefits of wearing merino wool, click the link in our bio.

#zqcertified #merinowool #naturalperformance #activewear by @zqcertifiedwool
3
2 months ago
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There’s a whole world inside one merino fibre. It has one of nature’s cleverest engineering solutions, helping merino wool wearers stay comfortable wherever the day takes them. This is what makes ZQ certified merino wool performance naturally.

#zqcertified #merinowool #naturalperformance #activewear by @zqcertifiedwool
0
2 months ago
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Warm when it’s cold. 
Cool when you’re moving.
The crimp in a merino wool fibre creates tiny pockets of air that hold heat in or let it go, as you need it.

#zqcertifiedwool #merinowool by @zqcertifiedwool
0
2 months ago
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Day two? Still fine.
Merino wool traps odour inside the fibre instead of letting them off the fabric - the reason why a merino t-shirt outlasts a synthetic one between washes.

#zqcertifiedwool #merinowool by @zqcertifiedwool
0
2 months ago
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