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🄭essentials with main character energy
šŸ˜®ā€šŸ’Ømaxx flavour zero boring bits
šŸŒ¶ļøfemale-led couldn’t you tell?
šŸ›’ @selfridgesfood @wholefoodsuk @souschefuk
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MEET THE TEAM ✨We all know building something from scratch is no walk in the park. But building it in one of the biggest, boldest, most electric cities in the world is a whole different game. Then again we’ve always loved extra. Extra flavour, extra life, extra grit. The only way immigrants know how to live. All-in, heart-first, never half-measured.As we inch towards our 1k milestone, I don’t want you guessing who’s behind it all. No team of twenty here. Just us. A duo. Me and my beau, crafting dreams one jar, one supper, one story at a time.So here’s me again. Ex-teacher, supper club host, full-time yapper and dreamer. Raised under Pakistani skies, living in Europe for over a decade. Building bridges, connecting cultures, and bringing you flavours and stories you might have missed. Swipe for more about him too. Thank you for being here. Every like, every share, every cheer from the sidelines means more than you know.And before you go, you should know our website is now live. Have a peek, stay a while, shop till you drop šŸ“‰ šŸ¹ www.thirdculturekat.com by @tckcondiments
32
a year ago
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An article about us in @pentawards.I honestly don’t know how I missed this. 🫠I was yapping to my friend about how Pentawards is my dream space for all things packaging & design. She said, ā€œI don’t think I’ve heard of them,ā€ so she did a quick Google search and just went, ā€œThey’ve written about you btw.ā€I was like… what?She goes, ā€œNo, seriously. There’s an article. A whole feature on your brand’s design.ā€Cue me staring at my phone in complete disbelief.Anyway, I’m currently somewhere between shock and awe because… how did I not know this existed?@abrahimartwork, thank you for bringing this vision to life. We created something that Pentawards stopped to write about, and I still can’t quite wrap my head around that.A boy from Lahore drew the vision of a girl from Multan. Somehow, that story travelled further than either of us could have imagined.I’m not really sure what else can be said. by @tckcondiments
15
13 days ago
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Still taking this in. WE ARE AT @selfridgesfood!!!!šŸ“£From walking these floors in search of something special to now sitting on these very shelves. AHH!!!!Our first day today and the love has been unreal. So many of you stopped, tasted, shared stories, and connected with the flavours, the artwork, the provenance. It meant everything.And yes, the jars didn’t stay on the shelves for long.Feels like something is shifting. People want more than just good food they want to know where it comes from, who it belongs to, and why it matters.Proud. Grateful. And just getting started. šŸ™ˆā¤ļøā€šŸ”„šŸ‡µšŸ‡°šŸŒ¶ļø #SelfridgesLondon #LondonFood #UKFoodScene Pakistanifood chillioil by @tckcondiments
96
3 months ago
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Remembering when Chef Sal šŸ‡µšŸ‡°(@3rdculturekat) and Chef Bella šŸ‡®šŸ‡© (@bnbila) brought their cultures together for a sold-out supper club ā€œSambal & Masalaā€ in Jakarta.One thing we kept hearing all night? ā€œYou need to launch in Indonesia immediately.ā€Coming from a country with one of the most diverse, nuanced and deeply loved food cultures in the world, that felt like the highest compliment.Which cuisine you’d like to see us collab with next? by @tckcondiments
1
a day ago
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The superpower ingredient that deserves a place in every pantry.Used across cuisines for generations, ours comes straight from farms and we’ve paired it with spices to unlock the true magic of this superfood.Marinate, dip, bake, drizzle, or even add it to drinks the possibilities are endless.šŸ’„ by @tckcondiments
3
3 days ago
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We know exactly what we bring to the grocery shelf.Artist-illustrated labels that celebrate our heritage. Chef-crafted flavours that do the hard work, making every customer feel like a pro chef. šŸ”ŖWe’re not adapting ourselves to fit the category. We’re showing up exactly as we are.We’re here to disrupt a stagnant shelf with bold, contemporary South Asian flavours rooted in uncompromising provenance. Because this is what South Asia deserves: products with maxxximum energy, maxxximum flavour, and absolutely no compromise. šŸ¤ŒšŸ¼ by @tckcondiments
5
5 days ago
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I don’t know what day it is but I do know I’ve been busy mini recap of the last few weeks. 1. We launched our Multani Mango Chutney officially @wholefoodsuk! Go grab a jar it’s on SALE! 2. An entire weekend at @lowerstablestreetmarket loved meeting so many of you and hearing all the family stories. 3. Attended my very first @breadjamfest and like a crazy person went to the big stage and pitched infront of a live audience. 4. Designed our trade packs (all TCK design work you see it’s me and my laptop in the back) 5. Mission Kitchen’s 5th birthday šŸŽˆ so fun! 6. Female Founder Rise in person meet up! Was delighted to meet so many incredible founders. If you’re a founder go sign up for their next cohort! @femalefoundersrise 7. I did manage to sneak in some pool time with @isabellamahoney 8. And some Pilates time with the best teacher ever @shanicelvb by @tckcondiments
14
8 days ago
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Every home has its own still life.A vase that has travelled further than expected. A favourite cup, chipped but cherished. A newspaper that belongs to another chapter of your life. A gift from a friend that quietly becomes part of your everyday, until you can’t imagine your table without it.When @a1azra began illustrating this world, I realised she wasn’t going to be drawing objects. She was going to be drawing a life. My life. My grandmother’s vase holding my favourite flowers. My beautiful plates from Multan via @drmehlaqa. My everyday newspaper, because I spent years in the Netherlands sounding out unfamiliar words over slow cups of coffee. The truck art coasters @naadiyakm gifted me, always beside my mug, a small reminder that friendship can have a permanent place at the table.When I created @tckcondiments, I wasn’t making something for a single cuisine, a single meal, or a single moment. I wanted it to belong everywhere, to become part of everyday rituals, carrying a little piece of Pakistan out into the world.I dreamt of jars that quietly become part of your life.Beside your eggs on sleepy Sunday mornings. Passed around noisy dinner parties. Alongside late night cheese boards, hurried weekday lunches, summer picnics, and the meals you cook when someone you love needs a little comfort.For all your occasions and a companion to your everyday.This print feels like an homage to all of that, the places we’ve lived, the people we’ve loved, the things we’ve carried home, and the rituals that turn a house into a home.Because our condiments have never just been about what’s inside the jar.They’re also about everything that gathers around it.Print 02 launching soon on our website. ✨ by @tckcondiments
33
24 days ago
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*GIVEAWAY CLOSED*šŸ“£To celebrate South Asian Heritage Month, we’re bringing together a collection of incredible creatives, makers, and storytellers whose work honours our shared histories, cultures, and traditions.From art and illustration to food and heritage craftsmanship, we’ve partnered with some wonderful South Asian creatives to share something truly special with one lucky winner.Thank you @khao_suppers @kushiaania @dinasfoodstory @anishaparmarstudio @a1azra @shopajjis @shumailj.art @biskutbar @tckcondiments @majidrinks for joining in the fun! To enter:• Follow all the accounts mentioned• Like and comment on this post• Tag a friend who would love this• Share this post to your storiesBonus entry: If you have purchased a ticket for our 19th July event (or plan to) Aam Ki Zameen, you’ll receive an additional entry. Double the chances! šŸ’„Open to anyone living in the UK.Winner announced on 21 July 2026. by @tckcondiments
87
15 days ago
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What do we miss when we only see the finished dish?Our Together project is exploring the rituals, ingredients, objects and stories that bring us to the table. Through it, we are honouring Palestinian, Sudanese, Kashmiri and Rohingya communities: people whose lives are too often reduced to headlines, while their cultures, knowledge, foodways and relationships with land are overlooked.ā€˜Before It Reached the Table’ is the conversation series within that project. Through these interviews, we are speaking with chefs, farmers, growers and people working closely with food and land, allowing each person to speak from their own experience rather than asking one voice to represent every place or community within the project.We wanted to begin with Saliha @3rdculturekat because she understands both sides of the story.She is a Pakistani chef, culinary artist, writer, activist and Founder of Third Culture Kat, creating condiments, merch and supper clubs that bring people together around the finished dish. She is also the daughter and granddaughter of farmers, raised in South Punjab with a close understanding of what happens long before food reaches the kitchen.In conversation with SPINDLE, Saliha reflects on Multani mango orchards, seasonal labour, farming uncertainty, regional ingredients and what diaspora conversations can sometimes overlook.This is the first of our interviews we have lined up, including conversations with farmers who will share their own experiences of land, harvest and the people behind what reaches our tables.Read the full interview through the link in our bio.The first pieces from our Together project, our tatreez napkins, are also now here too. Each one helps fund a hot meal for someone in need.What do you think you overlook when food reaches the table?—#mangoseason #farmtotablešŸ“ø @tikablahphoto @3rdculturekat @jakirakamaly by @tckcondiments
44
12 days ago
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I was asked again recently, ā€œWhat’s your strategy?ā€I’ll be honest, I always find that question incredibly flattering. It makes me think I must be doing something right.The truth is, there has never been a master plan.I don’t come from a business or finance background. I had no network. I arrived as an immigrant—an expat, whichever word you prefer, as a complete stranger, and somehow inherited this beautiful community.Was there luck? Of course. There always is.But there has also been relentless work.I spend 15–18 hours a day building this business. I move from one pitch to the next. Accelerators galore, I read constantly. I write constantly. I stay curious. I try to stay focused. From the very beginning, I believed these products had to travel from one community to the next. I never wanted them to live in one aisle, one cuisine or one audience.So I put them everywhere. In desserts. In drinks. In curries. At barbecues. At supper clubs. I wanted people to experience the possibilities, not just hear me talk about them. I wanted to lead with ideas.I knew, if I wanted to see a premium Pakistani brand on the aisle, I had to build it myself.I’ve never wanted to hide behind how difficult the journey has been. You’ll often see me smiling and sharing joy. The truth is, I’ve missed birthdays, weddings, Eids and countless moments with the people I love. But I’ve always believed the glass is half full. Every day here feels like a privilege, and I want to make the most of it.I’ve had to learn fundraising, events, creative direction, writing, recipe development, operations and everything in between. Every day I meet people with advantages I don’t have. Stronger networks. More capital. Family nearby. The freedom of not worrying about rent.There will always be someone with an edge.And that’s okay.Because the only thing I can control is what I build, how hard I work, and whether I remain curious enough to keep learning.Maybe that’s the only strategy there really is in this wonderfully chaotic life of building a food business: stop comparing your starting line, lean into your strengths, and keep showing up. šŸ’– by @tckcondiments
34
19 days ago
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Pakistan isn’t an add-on to South Asian history. It is one of its foundations.Before there were borders, there was the Indus Valley Civilisation. Before there were nation states, there were cities, scholars, traders, farmers and poets. The branding may have changed 79 years ago, but the legacy of the people who have called this land home stretches back thousands.People migrated here. People migrated elsewhere. Borders shifted, flags changed, and identities evolved. But one thing remains true: we built this culture, this legacy and this region together.My grandfather used to say, ā€œWe can’t ever unite if we don’t see the value in each other. If we trace back our steps we are all connected.ā€This South Asian Heritage Month, I hope we do exactly that. I hope we learn each other’s stories with curiosity rather than competition. The diaspora has a unique opportunity to mend wounds we didn’t create, to build bridges where others built walls, and to celebrate what connects us without erasing what makes us different.Divide and rule was powerful.But we are stronger. Do it for the kids. āœŠšŸ½āœŠšŸ¼āœŠšŸ¾āœŠšŸæ by @tckcondiments
49
a month ago
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