Instagram story viewer> @the.da.collection> Posts

The 大 Collection | beauty in strength

@the.da.collection

5.6K

followers

153

following

大 (dà) = BIG
💪🏻 choose strength
✨ take space
❤️ redefine beautiful ↓

POSTS STORIES REELS TAGGED

Strong Women Lift Each Other Up.

Episode 271 of The Process Podcast is live.

Sofie Fella returns to the Process Podcast with a powerful update!

Since her last appearance nearly two years ago, Sofie has transformed her vision of empowering women into a thriving movement.

Based in Dubai, she shares her entrepreneurial journey, the creation of “Girls Lift Girls,” the origin of her limited-run apparel company @the.da.collection, and how she’s harnessing the power of community to redefine strength and reshape the narrative of what defines a woman.

Head to the link in our bio to tune in through our channels - if you like what you hear, we would greatly appreciate it if you could hit that subscribe button.

THIS PODCAST IS PROUD TO BE SPONSORED BY COMPANIES WE BELIEVE IN 📖 todaywellspent.com Save 10% on your purchase of their science-based daily journal with offer code THEPROCESS by @the.da.collection

359

14

2 years ago

BEHIND ‘DA’ SCENES OF THE 大 COLLECTION ✌🏻

kicked off this passion project last summer and am still consistently surprised by how many people love this as much as i do & are getting behind the mission 🥺💙

i’ve documented the whole process of learning & building, and hopefully with @mansi.nats’s help, i’ll stop procrastinating the sharing of all the BTS with everyone. hope you enjoy!!! x

it’s meant so much to me seeing all these people from around the world receiving their shirts from the first drop 🫶🏻

so… alongside this “Behind Da Scenes” series, also excited to announce: HELLO PRE-ORDER # 2 🤩🤩

check out the shopify link in my bio to order your 大 shirt and be a part of our movement!! drop 2 closes on April 30th!!⏱️

#thedacollection #behindthescenes #building #learning #brandbuilding #femaleathlete by @the.da.collection

404

47

2 years ago

“the 大 collection”
in collaboration with artist @amtattoo_art

this project has lived in my head for the longest time, and finally we’ve made it come to life

just like “roots” (my scrunchie project) this is something that intertwines the two things which have always been in conflict in my life: being chinese and playing rugby / doing crossfit

“大” (da) was one of my biggest trigger words growing up. 大 = big.

my legs were 太大了，my shoulders were 太大了, my arms, my butt, all my muscles… are 太大了. too big, too muscular, too masculine. 大 for a chinese woman, is a very negative thing…but what’s wrong with having big legs & big muscles & big, strong arms?

“the 大 collection” aims to flip this narrative. it represents this new era of women who are 大 because we love to move, to sweat, we love to lift, we love to run, to challenge ourselves, to pass a ball, to go on adventures, to tackle, we love to explore, to jump..

choosing strength is feminine & beautiful and being 大 is feminine & beautiful

this is very much in an early launch phase!! if you’d like to support me & get one of these shirts, please comment “大” or “DA” or 💪🏻 below!!

📸: the one & only @munemqureshi taken in Dubai, United Arab Emirates by @the.da.collection

1k

155

2 years ago

大 IN THE WILD: guess my sport 🌸💪🏻

asked a hong kong woman at a flower stand to guess what sport i play, then told her about what 大 means to me!! ☺️

many chinese women grow up being told they are “太大了 “too big” and for me, it was my legs, shoulders and muscles… so i put 大 on a shirt 🤷🏻‍♀️

taking up space, being big, strong & healthy is beautiful, and its my mission to have as many of these conversations as possible with women (&men) across hong kong. so follow along! 🇭🇰

be a part of this conversation & movement by getting your tee at the link in our bio 🫶🏻 we just restocked all colors & sizes!! taken in Hong Kong by @the.da.collection

504

12

a day ago

Honoured to fuel the incredible women of @girlsliftgirls through their workout. 💪🏼⚡️
Thank you @asphodelhouse.fit for hosting and creating the space for this community to show up, lift each other up, and put in the work.🙌🏼

Moments captured by : @tkramsey.studio

#noccohk #girlsliftgirls taken in Asphodel House in Kai Tak by @the.da.collection

88

1

a day ago

feels like i’ve been sharing my 大 story behind @the.da.collection quite a few times over the last few weeks, from our linebreak event to @tedxtinhauwomen and school keynotes… but it can never be shared enough.. 📣

women & girls in hong kong!!! go after your 大 (big) dreams, use your 大 voice, embrace your strong & 大 body, take up the space you deserve!!! 🇭🇰

this is the 大 movement!!
link in bio 💪🏻

p.s thanks @onyxadmiralty, great window 👌 taken in Hong Kong by @the.da.collection

265

8

2 days ago

REWIND PART 2: LINEBREAK HONG KONG 💜🏃🏽‍♀️‍➡️

Hong Kong came through ✨We are so grateful to all of the women who came, saw, and conquered the LINEBREAK workout. The energy was flowing alongside the laughs, high fives, and of course, sweat!

📸 Photography by @tkramsey.studio

Keep your eyes peeled for our next workout coming soon… next month! 👀

#girlsliftgirls #womensstrength #strength #community by @the.da.collection

54

0

4 days ago

one woman’s story, now being told by the women it resonated with 💜💪🏻

this is how a movement grows! women keep picking it up, making it their own and passing it on, because so many of us have heard those same words said to us.

if it speaks to you, come join the movement
we just restocked every color and launched a new one 👀

link in bio to get your tee

🎥: @glennhuii by @the.da.collection

124

0

5 days ago

YOU ASKED, WE ANSWERED. NEW 大 COLLECTION SHIRT IS OUT NOW 💜✨💜

From celebrities to athletes, from the USA to Hong Kong, The 大 collection has grown and expanded in ways we are SO proud of. With hundreds of women joining the 大 movement every day, we are thrilled to launch the PURPLE 大 T-Shirt!

Join the movement by getting your shirt! Now in a gorgeous lavender purple! 💜

Link in bio to join the movement 💜💪🏻 by @the.da.collection

436

5

7 days ago

REWIND PART 1: LINEBREAK HONG KONG 💜🏃🏽‍♀️‍➡️

Our biggest turnout in Hong Kong yet ✨We are so grateful to all of our sponsors and partners for making this happen, we can’t wait to do it again! 💜

💪🏻 Coaches and Venue @asphodelhouse.fit
🏉 @wxvrugby day pass
🎁 @the.da.collection goodie bags filled with gifts from @luahjewelry, @lifeletelifestyle_ , @taste.atlantic, @thelfgsquad
💧 post-workout fuel from @vitaminwell.hk @noccohk @barebells.hkg
🏆 Grand prize Raffle from @luahjewelry @adidashk @thelfgsquad

📸 Photography by @tkramsey.studio

#girlsliftgirls #womensstrength #strength #community taken in Asphodel House in Kai Tak by @the.da.collection

172

6

8 days ago

“The 大 Collection”

Can’t believe it’s been 2 years since launching this passion project (in collab with @amtattoo_art) .. and somehow we’re still going with this t-shirt!! 🤩

大 means “big” in Chinese. As a Chinese-German rugby player growing up in Shanghai, I’ve always been told that my legs or arms were “太大了” “too big” so when I launched this project, it was to flip the narrative on what it means to be strong and 大, not just physically but having a 大 voice and 大 dreams 💪🏻

So many women & men around the world have resonated with feeling “too much” in some way and supported this project over the last few years, which I’m extremely grateful for! ❤️

We are restocking sizes in all original colors next week (blue, beige and green) on our website thedacollection.com (link in bio!) and… launching this new lavender color too!! 😍

To be the first to get notified when we’re live, go on the website & type in your email! 🫶🏻 by @the.da.collection

353

9

14 days ago

Loving the new shirts from @the.da.collection ⛩️🧡 taken in Hong Kong , 香港 by @the.da.collection

317

6

16 days ago