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The Baby Show

@thebabyshowofficial

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🎯 The UK’s #1 baby & parenting event 💸 Save big on baby must-haves
📍Olympia, London | 23-25 October
🎟️ Tickets are now LIVE

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Shop for Baby & Save at The Baby Show! 🍼💖
 Get everything you need for you and your little one under one roof at The Baby Show, sponsored by @pampersuk_ire at @olympialondon 23-25 October 2026!   From the latest travel systems and nursery essentials to adorable clothes and feeding must-haves, discover hundreds of brands, try and compare products, and shop everything from your baby wish list.  Plus, take advantage of exclusive show offers you won’t find online:
✨ Exclusive discounts ✨ Special bundles ✨ Limited-time offers ✨ Great savings on must-have products  Whether you’re expecting or already have a little one, come ready to shop, save and discover everything you need for your journey into parenthood!   🎟️ Tap the link in bio to get your tickets!  #TheBabyShow #BabyShopping #BabyDeals #BabyGear #ParentToBe by @thebabyshowofficial

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a month ago

Your Day at The Baby Show Starts Here!

We’re celebrating a HUGE milestone this year - 25 years of The Baby Show! 🥳  Join us at The Baby Show sponsored by @pampersuk_ire at @olympialondon 23–25 October 2026, and celebrate with us!  Discover 350+ baby brands, from favourites like Tommee Tippee, Mamas & Papas, iCandy, MAM, Nuna, Cybex and Joie™ to exciting new exhibitors.   Plus, enjoy:
💬 Live Talks Stage – Expert advice from pregnancy, birth & parenting specialists
🛞 Buggy Testing Track – Try the latest buggies and pushchairs
☕ Baby Show Café & Baby Feeding Café – A perfect pitstop for little ones
🧷 Pampers Baby Changing Area – Complimentary nappies, wipes & more
🎉 And of course, our 25th birthday celebrations! Come along and be part of this special milestone.  🎟️Tickets are on sale now – tap the link in bio!  #TheBabyShow #BabyShowOlympia #ThingsToDoWithBaby #ParentToBe #NewParents by @thebabyshowofficial

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a month ago

Expert Advice You Can Trust 👶💬  Parenthood can feel overwhelming, but we’ve got you covered at The Baby Show, sponsored by @pampersuk_ire @olympialondon 23-25 October 2026!   Join our live talks and workshops led by parenting experts, midwives, sleep specialists, and more. Learn everything from feeding tips to baby sleep, birth prep, and beyond   🎟️ Tap the link in bio to get your tickets and join us at The Baby Show, at Olympia, London, 23-25 October 2026!  #TheBabyShow #ParentingAdvice #BabyTips #MumLife by @thebabyshowofficial

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a month ago

OVER 350 LEADING BABY BRANDS. THOUSANDS OF PRODUCTS. UNMISSABLE SAVINGS! 👶

Your baby shopping list? Consider it sorted! 🤍

Whether you’re preparing for your little one’s arrival, upgrading your baby essentials or simply looking for the best products at the best prices, The Baby Show is THE place to be!

Discover over 350+ leading brands, from household favourites to exciting independent businesses, all under one roof!

Expect to see some of the biggest names in baby, including…

✨ @bugabooglobal
✨ @icandyworlduk
✨ @mamasandpapas
✨ @silvercrossuk
✨ @nuna_uk
✨ @maxicosi_eu
✨ @babybjorn
✨ @tommeetippeeuk
✨ @snuzuk
✨ @stokkebaby
✨ @Nuby

PLUS SO many more!

From pushchairs and car seats to nursery furniture, feeding essentials, baby clothing and everything in between, you’ll have the opportunity to compare products, speak directly to the experts, try before you buy and discover incredible show savings! 🙌

Why spend hours researching online when you can explore it all in one place?

📍 The Baby Show, @olympialondon
📅 23-25 October 2026

Which brands are at the top of your must-visit list? Let us know below! 👇 by @thebabyshowofficial

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20 hours ago

✨ Join us at The Baby Show! ✨

Choosing the right nursery is a big decision for any parent. 💛 How do you find a setting where your little one will feel happy, confident and ready to thrive?

Join Jenny Shaw, Lead Academic Research & Developer at @busybees_nurseries for an insightful talk exploring how to choose a nursery that supports your child’s happiness, development and learning.

📅 Friday 23 October
⏰ 14:45–15:30
📍 Olympia, London

Whether you’re just starting your nursery search or exploring your options, come along for expert insights to help you make the right choice for your family.

🎟️ Link in bio for tickets!

#TheBabyShow #BusyBeesNursery #ParentingTips #ChoosingA Nursery #EarlyYearsEducation NurseryLife by @thebabyshowofficial

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a day ago

🌿 PRODUCT OF THE WEEK: HiPP Organic! 🌿

Meet the @hipporganicuk team at The Baby Show! 💚

Discover their award-winning follow-on formula milk, weaning food range and the HiPP BabyClub, with useful tips and expert advice from pregnancy and beyond.

✨ Here’s what you can look forward to:
👶 Meet HiPP’s expert Infant Nutritionist and get 1:1 advice
🌱 Discover their organic baby food and follow-on milk range
💚 Find out more about the HiPP BabyClub
🎁 Enter the Baby Show prize draw for a chance to win
🛍️ Pick up some goodies!

📍 Find HiPP Organic at Stand B89 at The Baby Show Olympia, London 23-25 October

Make sure to stop by, say hello and discover how HiPP can support you and your little one on your parenting journey.

#TheBabyShow #ProductOfTheWeek #HiPPOrganic #BabyShow #ParentingTips by @thebabyshowofficial

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2 days ago

🧼✨ #WinItWednesday is back – and this week, we’re keeping things sparkling clean with a must-have bundle from @miltonbabyuk! ✨🧼

We’ve teamed up with Milton to give one lucky winner the chance to win a bundle of hygiene essentials, plus tickets to The Baby Show at Olympia, London! 🍼💛

🎁 Here’s what you could win:

🎟️ 2x tickets to The Baby Show, Olympia London, 23–25 October – worth £56
🧼 Mini Sterilising Tablets – £3.99
🍼 Mini Soother Steriliser – £8.40
✨ Antibacterial Surface Wipes – £2.90
💧 Antibacterial Hand Gel – £1.99
🧴 Antibacterial Hand Sanitiser – £3.29
🍼 Solo Travel Steriliser – £14.00
💷 Total prize value: £90.57! 🎉

To enter:
💛 Like this post
💛 Follow @thebabyshowofficial and @miltonbabyuk
💛 Tag a friend who loves keeping things squeaky clean (each tag counts as one entry!)
💛 Share to your story and tag us for an extra sparkle ✨
⏰ Entries close at 12:59pm on Friday 16 October!

Whether you’re nesting at home or out and about, Milton has hygiene covered – and this bundle is packed with parenting essentials! 🍼💧

T&Cs: Giveaway closes at 12:59pm on Friday 16 October. One winner will be chosen at random and contacted by @thebabyshowofficial via direct message. No cash alternative is available. Open to UK mainland residents only. Prize must be collected at the show.
#babyshow #giveaway #winitwednesday #miltonbaby sterilisingkit babyessentials newbornready babycompetition by @thebabyshowofficial

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2 days ago

🍼✨ WHAT’S INSIDE THE BABY SHOW GOODY BAG?! 🎁💛

Coming to The Baby Show Olympia, London? You won’t want to miss this little bundle of goodies! 🥰

Make your visit even more worth it with our exclusive Baby Show Goody Bag, lovingly curated by @projectbabymagazine and packed with must-have treats from top baby and parent brands 💕

✨ What’s inside (so far):

🧴 @pampersuk_ire New Baby Wipes + a Sainsbury’s coupon to claim £4 off a pack of Pampers Premium Protection New Baby Nappies instore.🍼
🍼 @tommeetippeeuk bottle
😴 @spacemasks self-heating eye masks for a little well-deserved self-care
💛 @daisyfirstaid online course to support parental mental health and wellbeing
📖 @projectbabymagazine magazine, full of expert advice, shopping tips and money-saving vouchers
🦷 @jackandjillkids baby toothpaste
🍵 @ticktocktea Rooibos Tea – a caffeine-free cuppa for those much-needed moments of calm ☕
🍵 @yorkshiretea - a special decaf blend that keeps all the flavour, perfect for low-caffeine lifestyles and a comforting bedtime cuppa ☕💛
👶 @smart_strains Probiotic – A probiotic formulated for babies from birth and beyond, featuring the well-studied BB-12® bifidobacteria strain.

And there’s more to come! 👀✨

A little something for baby, a little something for you, and plenty of reasons to get excited! 💕

🛍 Add your Goody Bag to your booking for just £6:
🎟 Ticket Link in bio

📍 The Baby Show, Olympia London

Goody bags must be collected at the show. Contents are correct at the time of publishing and may be subject to change. by @thebabyshowofficial

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3 days ago

Speaker Spotlight 🎤✨ Meet Charlotte Stirling-Reed!

We’re so excited to welcome @SR_Nutrition, The Baby & Child Nutritionist, to The Baby Show at @olympia London! 👶

Charlotte is a leading UK nutritionist and bestselling author, known for making feeding little ones feel that little bit simpler. From weaning and toddler nutrition to creating healthy meals the whole family can enjoy, Charlotte supports thousands of parents with reassuring, evidence-based advice and practical, family-friendly ideas. 🤍

Join Charlotte for her Mini Weaning Masterclass, where she’ll be sharing her expert knowledge and helping you feel more confident as you begin your weaning journey.

And don’t forget - Charlotte is just one of the brilliant experts joining us this year, with even more speakers still to be announced! 👀🎤

📅 Sunday 25 October
⏰ 2:00-2:45pm
📍 The Baby Show, Olympia London

Tickets from £18* - grab yours via the link in bio! by @thebabyshowofficial

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3 days ago

Little ones, we’ve got you covered! 👶

Visiting The Baby Show with your baby or toddler? We’ve made those all-important nappy changes that little bit easier! ✨

Our Baby Changing Area, sponsored by @pampersuk_ire , is here to make your day as comfortable and stress-free as possible.

Enjoy a clean, safe and secure space to change your little one, with complimentary Pampers nappies and wipes available for you to use! 🧷💛

Because we know that when you’re out and about with a baby, it’s the little things that make all the difference. 🥹

📍 The Baby Show, Olympia London
📅 23-25 October 2026

We can’t wait to welcome you and your little ones!

🎟️ Tickets available from £18* via the link in our bio! 🤍 by @thebabyshowofficial

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4 days ago

Let’s talk sleep… 😴👶💤

If there’s one topic every new parent has questions about, it’s sleep! And at The Baby Show, we’re bringing together some brilliant sleep experts to help you navigate it all. 🤍

Hear from Heidi Skudder, Sarah Patel and Gem&Eve as they share expert advice, practical tips and guidance to help you better understand your little one’s sleep.

From newborn sleep and routines to common sleep challenges and those questions you’ve been Googling at 3am… this is your chance to hear from the experts and get some much-needed answers. ✨

And that’s not all… even more speakers are still to be announced! Keep your eyes peeled as we reveal more of the incredible experts joining us at Olympia very soon. 🎤

📍 The Baby Show, Olympia London
📅 23-25 October 2026
🎟️ Grab your tickets via the link in bio! by @thebabyshowofficial

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4 days ago

Dads-to-be, we’ve got something for you 👀👊

The Baby Show is calling - and if you’re heading to Olympia, London 23–25 October, make sure @dadvengersofficial Stand B81 is on your list.

Because becoming a dad is a big deal. And while there’s plenty out there for mums-to-be, dads deserve to feel ready, confident and supported too. 👨‍👶

The Dadvengers Expectant Fathers Course gives you the real-world tools you need for the journey ahead, with four online sessions covering:

🧠 Your mental health
❤️ Supporting your partner
👶 Bonding with your baby
💪 The practical stuff every dad-to-be needs to know

And there’s a little something extra for Baby Show visitors…

🔥 Baby Show exclusive: get full course access for £100 - usually £180!

No lectures. No dad guilt. No pretending you’ve got it all figured out.

Just straight-talking, practical support to help you feel more prepared for one of life’s biggest adventures.

📍 Find @dadvengersofficial at Stand B81

📅 23–25 October | The Baby Show Olympia, London
Head and say hi, check out the course and get ready to be the dad you want to be. 👊

#ExpectantDads #DadsToBe #FatherhoodJourney #NewDad #DadLife by @thebabyshowofficial

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4 days ago