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FINNERTY | MARKETING + CREATOR AGENCY(@thefinnerty)'s profile avatar HD Profile

FINNERTY | MARKETING + CREATOR AGENCY

@thefinnerty

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Built for bold (never boring) brands + creators.
Social Management • Creative Strategy • Events
INFLUENCE BY FINNERTY ★↓
Ontario + beyond
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A lot happens under The Finnerty. Strategy, creative, content, influence, experiences - and a lot of connecting the dots in between. Consider this the overview. 🔗 Social is rarely just social. It’s brand building, community, customer experience, creative, culture and consistency happening in the same place. We manage the full picture, not just the posting schedule. Yes, we take the photos. Yes, we shoot the video. But the part we really love? Figuring out what the content should do before we ever pick up the camera. Creative direction, production and assets built with an actual purpose. Before the content, the campaign or the big idea - there has to be a reason behind it!!!! We get into the weeds: where the brand is going, who it needs to reach, what’s worth investing in and how all the pieces should work together. Good marketing should look good. Great marketing should make sense too. The other side of The Finnerty. Influence by Finnerty is our talent management division, built to help creators turn influence into something bigger than the next brand deal. We manage the partnerships, negotiations and opportunities behind the scenes - while thinking long-term about the person and brand behind the platform. A brand is a lot more than a logo - but yes, we make those too. We build the visual world around a business: identity, typography, colour, creative direction and the systems that make it recognizable wherever it shows up. The goal is never just “make it pretty.” It’s make it yours. This is where the brand leaves the group chat. Launches, dinners, pop-ups, community moments, gifting, experiences…we take the idea and figure out how to make people actually step inside it. Concept to production to the tiny detail someone notices halfway through the night. We’re thinking about all of it. Not every creator is right for every brand - and follower count is only one tiny part of the conversation. We build creator campaigns around fit, audience, idea and objective, then manage everything from sourcing and outreach to negotiations, briefs, approvals and reporting. The right people. The right idea. A reason for the partnership to exist. This mig taken in Ontario, Canada by @thefinnerty
5
2 months ago
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Creativity blooms in the most unexpected places!!!!! by @thefinnerty
5
2 days ago
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September, you were a big one!!!!!! ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥 We celebrated two years in business with our busiest month to date, and October and the rest of the year are looking even crazier. In the best way possible. Thank you, thank you for supporting us, trusting us with your stories, and allowing us to do the work we love. Getting to meet so many incredible business owners and help bring their ideas to life is something we’ll never take for granted. Here’s a little look at what we got up to. 🫶🏼❤️‍🔥 #TheFinnerty #BehindTheScenes #ContentCreation #LondonOntario #WindsorEssex by @thefinnerty
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8 days ago
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CREATOR FILES 📁✨ A few recent partnerships from the Influence by Finnerty roster - from beauty routines and fall shopping to breakfast at home. We love seeing each creator bring their own ideas, personality and style to the brands they work with. So proud to be part of it. 🤍 Swipe through to see what they’ve been creating lately. #InfluenceByFinnerty #CanadianCreators #BrandPartnerships #InfluencerMarketing by @thefinnerty
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13 days ago
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100s of tablescapes later!!! We’re officially at Edition 10 of our Everything Is a Tablescape series. What started as a way of documenting the little scenes we notice everywhere has somehow become one of our favourite recurring series… dinners, leftovers, objects, odd arrangements, random moments that just feel worth capturing. Keep sharing yours too. We love seeing how you interpret a tablescape, and featuring your submissions is one of the best parts. by @thefinnerty
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25 days ago
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Creator Files: Back-to-School Edition 📓❤️‍🔥 A look at some of the campaigns our creators have been bringing to life this season - from Prime and DoorDash to Excel, Lenovo, Tide and Levi’s. #InfluenceByFinnerty #InfluencerMarketing #CreatorMarketing by @thefinnerty
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a month ago
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“Do you want a photo?” “No, it’s much worse. I want you to say Finnerty-maxing on camera.” The most fun night dancing - thank you @offduty.pilates 🪩🍸 taken in London, Ontario by @thefinnerty
10
a month ago
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Two years of The Finnerty. There has been blood, sweat, tears, very late nights, questionable amounts of caffeine, big wins, hard lessons, bigger ideas, and more “are we actually doing this?” moments than we could ever count. Building this company has stretched us in every possible way. It’s been messy. It’s been hard. It’s been the most rewarding thing we’ve ever done. But in between the chaos, we’ve gotten to build something that feels like us. We’ve worked alongside people we genuinely love, created work we’re incredibly proud of, taken on projects we once would have only dreamed about, and somehow turned a million little ideas into a real company with a real team behind it. Two years in, we’re smarter, braver, more certain of what we’re building, and even more excited about where it’s going. To our team, our clients, our creators, our collaborators, our friends, our families, and everyone who has trusted us, referred us, cheered us on or given us a chance: thank you. We wouldn’t trade any of it. AND WE’RE JUST GETTING STARTED!!!!! by @thefinnerty
46
a month ago
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When the palette is almost entirely white, the details have to do the heavy lifting. 🤍 For our brand shoot with @bridetobe.boutique, we wanted to build a set that felt unmistakably bridal while still keeping the focus on the brand, the experience and all of the little details that come with finding the dress. We started with layers of flowing white drapery, then sourced dozens of different fabrics, trims and textures… lace, satin, tulle, sheer fabrics and veils… to create depth within an almost entirely white palette. We layered in spools of thread, scissors, measuring tapes and other subtle details to add even more texture and dimension to the set. Simple in colour, but incredibly considered in texture and detail. Stay tuned and give Bride to Be Boutique a follow - lots more to come from this brand shoot!!! taken in Windsor & Essex County by @thefinnerty
1
a month ago
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This week, The Finnerty turns two. We’ll save the sentimental stuff for later. For now: an accurate representation of how two years in business has left us. More fun to come!!!!!! P.S. Is this anniversary week partly an excuse to execute a bunch of cool shit we’ve wanted to do? Yes. by @thefinnerty
8
a month ago
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Some promotions feel especially easy to announce. Over the last year, we’ve had the chance to watch Ally grow into someone who doesn’t just manage social, she gets it. She knows when an idea needs more. When something feels too expected. When a trend makes sense for a brand and when it doesn’t. She’s developed her own taste, instincts and confidence, and has become such an important part of how we think about and create social at Finnerty. But what we’re probably proudest of is how much she cares!!! She cares about the work, she cares about our clients, and she is constantly willing to go the extra mile to make something better. Our clients love working with her because they can feel that too. So, we’re very excited to make it official: Ally has been promoted from Account Coordinator to Social Media Manager. A social girl, officially. ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥 We’re so proud of the way you’ve grown into this role, Ally, and even more excited for what comes next. by @thefinnerty
12
a month ago
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what’s been in our notes app lately 💌🔗🍅📷🤘🏼 by @thefinnerty
4
a month ago
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