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The Inmediato | Marketing & Social Media

@theinmediato

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On our camera roll. The colors, the textures, the people, the moments. The things that make Fig unmistakably Fig. There's always a new angle, a different detail, or something we hadn't noticed before. That's the fun part. And working with the @figrestaurants team is always a pleasure. Have a project in mind? Let's talk. #BrandStrategy #Branding #Marketing #CreativeStrategy #Entrepreneurship #TheInmediato taken in Split, Croatia by @theinmediato
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2 days ago
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Before anyone gets angry: yes, you should know what your competitors are doing. Competitive analysis matters. Understanding your category matters. Knowing where the market is moving matters. But research is supposed to give you context, not instructions. We see this all the time: a competitor is doing well on TikTok, so suddenly we need TikTok. They launched a podcast, so we need a podcast. They changed their visual language, so maybe we should do something similar. But “it worked for them” is not a strategy. Different brand. Different audience. Different positioning. Different moment. And if your ambition is to lead your category, constantly looking sideways is a strange way to do it. Study the market. Know it well. Learn from it. Then look back at your own brand and ask the question that actually matters: Does this make sense for us? Because leadership isn't about ignoring what everyone else is doing. It's about knowing, and still having your own direction. Want to build a brand that leads instead of follows? Let’s talk. #BrandStrategy #Branding #Marketing #CreativeStrategy #Entrepreneurship #TheInmediato taken in Split, Croatia by @theinmediato
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a month ago
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What happens when international entrepreneurs don’t just move to Croatia, but stay and build here? 🇭🇷 That was the conversation behind our FBOA panel at Innovate Split 2026: International Business in Croatia, Creating Local Impact. Five FBOA members, five different journeys across hospitality, relocation, education, wine, wellness and community, sharing what they’ve learned from building a life and business in Croatia. Because local impact can take many forms: creating jobs, working with local businesses, sharing knowledge, building communities, investing, collaborating, and choosing to stay. Thank you to @gbratton, @expatincroatia, @johnrogosic, @cheerscroatiamagazine and @newwayhealthcoach, and to @flornietoblog for moderating the conversation. And thank you to Innovate Split, @lufawn and @tehnoloski.park.split for having us 💚 This is what FBOA is about: connecting international experience with the community we call home. 📷 @jurmanjakus & @grgantovana taken in Split, Croatia by @theinmediato
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a month ago
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A portrait communicates expertise. A space communicates standards. A detail communicates care. Together, they build perception. A selection of brand photography created for @clinicburow , documenting the people, place and atmosphere behind the brand. Creative direction & brand photography. Work with us → DM or get in touch. #marketing #socialmedia #digitalmarketing #lifestylephotography #artdirection #split #dalmatia taken in Split, Croatia by @theinmediato
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2 months ago
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I’ll be asking the questions this time 🎤 This Friday I’ll be moderating International Business in Croatia: Creating Local Impact at Innovate Split, @tehnoloski.park.split, bringing together five fellow @fboahr members with very different businesses, backgrounds and stories in Croatia. I genuinely admire what each of them has built and contributed here, so I’m really looking forward to hearing their perspectives and having this conversation with them. Basically, I have a very good seat on Friday 🫶🏻 taken in Split, Croatia by @theinmediato
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a month ago
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Better tools don’t create better work. Better people do. That’s why we don’t just build brands. We help people think better, communicate better, and create work they’re proud to put their name on. If you’re ready to sharpen your craft, our mentorships and strategy sessions are open. #marketing #socialmedia #digitalmarketing #lifestylephotography #artdirection #split #dalmatia taken in Split, Croatia by @theinmediato
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3 months ago
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A cool way to start the weekend? Scroll with intention. Save what moves you. Collect what changes your pulse for a second. That’s how you train a creative eye, the same way Warhol trained his by obsessing over repetition, Capote through observation, Woolf through detail. You build your taste one fragment at a time. Your future brand lives inside those pieces. Or not, but art is always a good idea. Curate what you love, and eventually it becomes your language. #marketing #socialmedia #digitalmarketing #lifestylephotography #artdirection #split #dalmatia by @theinmediato
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3 months ago
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One of my favourite parts of this job is collaborating. This season, I’ve been creating organic Instagram Stories for @palmabeachclub alongside the talented team at @depulp.lab , who lead the brand’s communication. It’s always a pleasure to work with amazing people who genuinely care about what they do. Thank you for having us 💖 taken in Split, Croatia by @theinmediato
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3 months ago
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Sometimes you don’t need a full agency. You just need someone to sit down with you, look at what you’re doing, ask the right questions and help you figure out what comes next. Maybe you’re starting something new. Maybe your brand feels stuck. Maybe you have too many ideas and no idea which one to follow. Or maybe your team just needs an outside perspective. That’s what our 1:1 Strategy Calls are for. One conversation. Your business, your questions, your next move. → DM us or email info@theinmediato.com to book. #marketing #brandstrategy #contentstrategy #entrepreneurship #split #croatia taken in Split, Croatia by @theinmediato
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2 months ago
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What you see. What I see. Working with @ice.rebus 🫶🏻✨ And thank you to @denyst_37 for capturing the photo behind the photo. 📸 taken in Tehnološki park Split by @theinmediato
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3 months ago
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The algorithm is a distribution system. Your brand is a long-term business asset. These are not the same thing. Many businesses end up optimizing their entire marketing strategy around what a platform rewards: more frequency, more trends, more engagement. While these tactics can increase visibility, they don't necessarily build preference, trust, or long-term brand equity. In marketing, we often distinguish between short-term activation and long-term brand building. Activation drives immediate action. Branding creates mental availability, the likelihood that your business comes to mind when someone needs what you offer. Algorithms influence what people see today. Brands influence what people remember tomorrow. The goal isn't to ignore social media or stop adapting to new platforms. It's to avoid confusing the platform with the strategy. A strong brand should still make sense if Instagram changes its algorithm, if a new platform emerges, or if organic reach disappears altogether. Because sustainable growth doesn't come from constantly chasing visibility. It comes from building something people actively look for, remember, recommend, and trust. If you're ready to build a brand that outlasts trends and algorithms, let's talk. #marketing #branding #Entrepreneurship #SplitCroatia #artdirection taken in Split by @theinmediato
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3 months ago
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You can create a persona. Or you can let people meet the person behind the business. Working with @newwayhealthcoach reminded us why we'll always choose the second. The goal wasn't to make her look like a health coach. It was to capture the qualities that already make people trust her—and the reason so many genuinely enjoy working with her. Thanks, Jennifer, for such a fun morning 🤍 Whether you're building a personal brand or growing a business, people connect with people before they connect with services. If you're ready for brand photography that feels like you—not a version of you—let's create something together. #marketing #branding #PersonalBranding #BrandPhotography #Entrepreneurship #SplitCroatia #ArtDirection taken in Split, Croatia by @theinmediato
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3 months ago
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