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Brands built around people 💚
Branding · Web · Design · Creative Direction
Melbourne → Mexico City · Working worldwide
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Hi there!

I’m Lydia, and I build brands around people.

Brands built by humans, to feel human. The perfect imperfections, the connection, the stories we tell… your story.

I believe the best brands make you feel something. And while AI can generate almost anything, it can’t create your lived experience, your perspective, your weird little details, quirks and what makes you uniquely you.

That’s where I come in. I get to know you, understand what makes you tick, and turn that into a brand that tells your story and feels authentically you.

So, if you’re sick of AI slop and want something with a little more soul, let’s work together.

I’ve got a few spots left for 2026.

Don’t let the robots win. Hire a human. ❤️‍🔥 by @thelocalmerchco
2
a month ago
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I’ve had the most special birthday this year. I’m so blessed to be able to do what I love from anywhere in the world with beautiful amazing clients who make this life possible and the most special friends who make me feel so endlessly loved. I know that not everyone gets to live this kind of life and I’m so thankful that this is the life I get to live and the people I get to spend it with. So thanks to all of you for another spin around the sun. Here’s to another one bigger and better than the last ❤️‍🔥⚡️⛓️ taken in Commons Ford Ranch by @thelocalmerchco
2
4 days ago
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Colateral for our friends over at @behindbarsaus 🔥 by @thelocalmerchco
0
10 days ago
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It’s pretty simple. We build brands around people. by @thelocalmerchco
4
a month ago
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One from the archives ❤️‍🔥
@leonardospizzapalace @nostra.kitchen 

Design for people who give a damn. If you’ve got a project that needs a human touch holla at me hello@thelocalmerchco.com by @thelocalmerchco
0
a month ago
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BEHIND BARS.
CHOPPERS. CLASSICS. CAMPING.
COORIEMUNGLE.
NOV 21ST.
TICKETS ONLINE NOW 🔥🔥🔥

Poster art by @lydia_eve @thelocalmerchco taken in Camp Cooriemungle by @thelocalmerchco
0
2 months ago
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COLOR INSPIRED BY REAL LIFE.

By day or by night @austinmotel is one of the spots where you will consistently find me. Chopper pool parties? Check. Day passes and wifi for working poolside? Check. Tasty margs? Check and check mate.

Not just that they’ve thought of all the little details for everything you’d want out of a design forward stay... Cute colourful robes, a heavy handed telephone, bright fun wallpaper that shows its personality in every room. Most of what I love about this place is that it feels human, lived in, personable, the devil is in the details and they’ve got me BAD. You’re not finding ai slop here, the signs on the windows and doors are hand painted, they hire real DJs and musicians for their regular summer pool parties and the staff are friendly in the way that feels truly genuine.

Not sponsored I just love this joint but hell if you want a live in designer HIT MY LINE.

#austintx #branddesign #brandinginspiration #graphicdesign #colorpalette taken in Austin Motel by @thelocalmerchco
4
4 months ago
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Built from the ground up for the amazing people at @biotide.studio who like us think that people and care should be at the centre of every business.

We developed the brand identity, visual direction, website and social toolkit to create something that felt calm, credible and genuinely human.

A reminder that good branding isn’t decoration. It’s helping people feel something before they’ve even walked through the door.

Currently booking design, branding and website builds for July @thelocalmerchco by @thelocalmerchco
0
4 months ago
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A cutie for the sweetest club in town @thecakeclub_au 🧁🍰🎂 by @thelocalmerchco
3
2 years ago
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Meet the other lover in my life: NOSTRA! Thrilled to unveil my latest love affair - the branding, identity and website development for @nostra.kitchen. We wanted to bring Italian fine dining to a more accessible space and with a little cheeky twist 😉 Dive into Nostra’s world of pop ups, catering, private dining and events via their website nostrakitchen.com.au ❤️‍🔥🥀🔥

#design #graphicdesign #graphicdesigner #italianfood #italiandesign #fooddesign #italianposter #melbourne #nostrakitchen #melbournefoodie #eventcatering #designinspo #reddesign #italiansdoitbetter #brandidentity #branding taken in Melbourne, Victoria, Australia by @thelocalmerchco
2
3 years ago
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Lil illustration design and mock ups for our mates over at @oz_chop_shop 🔥🚔 by @thelocalmerchco
0
5 years ago
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❤️‍🔥 one for the lovers @leonardospizzapalace and @nostra.kitchen ❤️‍🔥 by @thelocalmerchco
0
2 years ago
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