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☕️ Exploring the world of specialty coffee
🍵 Discovering matcha the right way
🏆 Get ready Slurp & Socialize
👇🏽 Read my blog
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I’ve sat through a lot of coffee cuppings. Never sat through anything like this for matcha.

Spent three hours with @junglemark_ learning why most of what we drink as matcha isn’t really matcha. The shading, the stone milling, the difference between tea leaf and tencha, and a full tasting scorecard to actually grade it instead of just guessing.

Walked out of that room looking at matcha the way I look at coffee now. It’s worth attending if you ask me.

Mark is @aiyaeurope’s brand ambassador in the region, and this pairing is sweeter than the cloud matchas flying off your coffee bars. Get in touch with him now to start booking your classes.

Comment MATCHA to read more about this masterclass. by @theneedforcoffee
20
25 days ago
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Two years ago, Slurp & Socialize started with one person unpacking a coffee shipment and thinking, why not get everyone in a room together.

This year we did it again. Bigger. 

Coffee from across the Gulf, nearly 300 people, and a lot of cupping spoons working overtime.

The full recap is up, roasteries, coffees, the Mont Blanc series @oatly built for every city, @polpanorte.me pairing with coffee, all of it under one roof at @victoriaarduino_middleeast.

Comment Slurp and I’ll send you a link to the article.

#specialtycoffee taken in Victoria Arduino Middle East by @theneedforcoffee
22
2 months ago
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I don’t think twice about how much coffee I drink. But almost everyone around me has a story about coffee turning on them at some point.

Turns out most of what we’ve been taught to fear about it doesn’t hold up.

I broke down what’s actually in your cup, why it might be one of the better things you do for your heart, and why the safe caffeine limit is a lot higher than most people think.

Big thank you to @garfieldmokha for the perspective that shaped a chunk of this. His piece on coffee as a functional beverage is what pushed me to dig into the research properly.

Full article on the blog. 

Comment HEALTH and I’ll send you the article.

#specialtycoffee by @theneedforcoffee
10
3 months ago
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Came for a coffee to go, ended up staying instead. 

@crossdubai is incredible. The setup is such that it makes you want to slow down. 

Since it’s about coffee, the flat white was faultless: Brazil, sweet, balanced and creamy, with milk that blended perfectly. Exactly how I like it.

#specialtycoffee taken in Wadi Alamardi by @theneedforcoffee
0
14 hours ago
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Coffee people talk about origin all the time. #Matcha has its own map, and most people don’t know about it. 

I learned this from @junglemark_ at his matcha masterclass. Swipe through to see the main matcha growing regions.

There’s a lot more to this. 

Comment MATCHA and I’ll DM you the full article. by @theneedforcoffee
0
2 days ago
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☕✨ DUBAI BARISTA COMPETITION ON A YACHT 🛥️🏆

Get ready for an unforgettable experience where coffee, creativity, and community come together! 🌅

Join us for 5 hours of coffee, competition, networking, and fun on a luxury yacht in Dubai.

🔥 WHAT’S HAPPENING?
☕ Latte Art Competition
💧 Manual Brewing Competition
🤝 Networking & Barista Community
🎉 Food, drinks & partying!

🏆 1ST PLACE PRIZES
🥇 Coffee machine + grinder for each winner
🎓 One SCA Foundation Certificate of your choice:
• Barista Foundation
• Brewing Foundation
• Sensory Foundation

📅 21 October 2026
⏰ 2:00 PM – 7:00 PM
💰 Entry Fee: AED 300
🎟️ Few slots left 

📲 Reserve your spot now:
📞 +971 50 962 5842
📞 +971 52 812 9813

A competitor can participate in both latte art and manual brewing competitions!

Huge thanks to our official sponsors for supporting the coffee community! ❤️☕
@victoriaarduino_middleeast 
@limitedcoffee 
@purebatch.ae 
@boss cafe
@coffee_on_the_brain 
@slick_barista 

Are you ready to compete, connect, and create unforgettable coffee moments? 🔥

#DubaiBaristaCompetition #LatteArtCompetition #ManualBrewing #BaristaCommunity by @theneedforcoffee
4
2 days ago
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Some people you’re just happy to see win.

@wilden_pretorius is one of them. I’ve known him since his @archers.ae days, and he’s always been generous, kind and fun to be around. He placed 2nd at Coffee in Good Spirits, and instead of stopping there, he went to Rwanda and started @ubuntu_coffee_co.

Last week at @goldfood.ae, I finally got to taste what he’s been building, and I understood why he placed 2nd for the Special processes category in @bestofrwanda2026. 

Ubuntu means “I am because we are.” After seeing his journey up close, I believe the best part is yet to come. 

#specialtycoffee by @theneedforcoffee
17
3 days ago
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Only the foam tells the truth.

That’s how @serkhanoral spots a good Turkish coffee. We finally sat down with him to ask about his journey, and what coffee means to him.

The full conversation is now live on the blog. 

Comment “SERKHAN” and I’ll send you the link.

#specialtycoffee by @theneedforcoffee
7
5 days ago
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☕️ DUBAI BARISTA COMPETITION — ON A YACHT! 🛥️

Get ready for 5 hours of coffee, competition, networking & celebration!

🏆 2 Hours — Latte Art Competition
☕ 2 Hours — Manual Brewing Competition
🎉 1 Hour — Party & Celebration

✨ Compete in both Latte Art & Manual Brewing competitions! Or choose one you prefer 
🍽️ Food & drinks provided
🤝 Network with baristas & coffee enthusiasts
🌊 Enjoy an unforgettable yacht experience in Dubai

📅 21 October 2026
⏰ 2 PM – 7 PM
🎟️ AED 300 | Limited slots

🏅 1st Place Prizes: Coffee Machine + Grinder for each winner or all for one champion 

Official Sponsors:
☕ @victoriaarduino_middleeast 
☕ @limitedcoffee 
☕ @Boss Café 
☕️ @purebatch.ae 
☕ @coffee_on_the_brain 

📲 Reserve your slot:
+971 50 962 5842
+971 52 812 9813

Come for the competition. Stay for the experience. ☕️🛥️✨ by @theneedforcoffee
1
5 days ago
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Spoiler alert for anyone going through this: these coffees will raise your standards of what coffee should taste like, and everything else might just disappoint you after this.

So, yesterday I got to be part of a private session at @by_cypher to cup Legends of Excellence coffees, a week before they fly to Tokyo for auction.

What are Legends of Excellence, you ask? I had the same question. It is an elite specialty coffee program and charity auction created by the @allianceforcoffeeexcellence to honor coffees from producers who have already proven themselves at Cup of Excellence time and time again. 

Many of the farms on this table are multiple time finalists and winners. You could taste it. Every single cup was good, and that never happens on a cupping table.

Some of my favourites on the table: Finca El Morita Geisha Washed, Finca Santa Rosa Pacamara Honey, and Finca La Salsa, the one CYPHER won themselves at auction.

Rare to taste coffees like this before the rest of the world gets a chance to bid on them. All credit goes to CYPHER for this one.

#specialtycoffee taken in Cypher Urban Roastery by @theneedforcoffee
1
6 days ago
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Meet @junglemark_, AIYA’s regional brand ambassador, and the host of a #matcha masterclass we are launching soon. It is by invite only, comment if you want in. 

Or just comment MATCHA and I’ll DM you the link to the article that will list down what this workshop is all about. by @theneedforcoffee
41
9 days ago
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Milk and eggs can wait. 

The beans can’t.

#specialtycoffee by @theneedforcoffee
0
11 days ago
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