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Erin Ethridge | Chandler AZ Real Estate Broker

@therealerinethridge

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Wannabe foodie + travel blogger, team lead @the_ethridge_team at REAL + coaching agents to scale w/o burnout monthly masterminds @rivalroundtable

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Hi, I’m Erin 👋🏼

Arizona agent. Team leader. Investor. Coach. Mom. Wife.
And someone who’s been in this business long enough to know… it’s not about doing more, it’s about doing it smarter.

I’ve been selling real estate for 25+ years and built @the_ethridge_team into one of the top teams in the East Valley.

I’ve seen the market at its best… and at its worst.
Built through it anyway.

Today I help:
• Buyers and sellers make strategic, confident moves
• Agents grow real businesses, not just close random deals
• Women step into leadership and build teams that actually scale

I’m also partnered with Real Broker, where I’ve helped 100+ agents make the move into a model that prioritizes ownership, flexibility, and long-term wealth.

Around here you’ll find:
Real talk about building a business
And what it actually looks like to lead, grow, and still have a life

If you’re an agent who knows you’re meant for more, you’re in the right place.

Let’s connect ➡️ Drop your name in the comments with how many years you’ve been in real estate + what areas you service! by @therealerinethridge

Be honest. How many farms have you started and abandoned?

One neighborhood got a postcard in March. Another got a market update in June. Then life got busy and the whole plan disappeared.
You’re not bad at farming. You just never had a system built to last.

This month at Rival Round Table, @janine.igliane and @ellie.homeshop are breaking down how they pick their turf, what they put in front of homeowners, and how they keep showing up when it feels like nothing is happening yet.

Pick Your Turf: The Farming Mastermind
November 12 | 11AM to 1PM
Downtown Chandler
Link in bio to RSVP by @therealerinethridge

Happy Halloween from The Ethridge Team 🎃

We’ve seen every one of these. Some of them more than once. 👻

Which one scares you most? Drop the number below.

And if you’re thinking about buying or selling in the East Valley, we’ll make sure the only scary thing about your move is the Halloween candy you ate while packing.

Send us a message anytime. by @therealerinethridge

Agents are taking the classes, learning AI, and trying to keep up with every new trend…

But are they doing the things that actually create business?

🏡 Hosting open houses
🤝 Staying connected with their SOI (sphere of influence)
📈 Exploring more resilient niches like 55+ communities, divorce-related real estate, and relocation

The goal isn’t just to stay busy. It’s to build a business that can adapt to changing markets.

👇 Real talk, agents: What are you focusing on most right now…generating leads, building your SOI, or finding new niches? by @therealerinethridge

You can absolutely keep doing it all yourself.
The showings, the marketing, the lender calls, the 9pm contract.

Or you can walk into the week with people who’ve got your back.

80/20 on your own clients. Training every week. Systems in place. Monthly content days and home tours. And a crew that makes the work fun again.

If you’re already producing and you’re tired of being the whole operation, comment TEAM and let’s talk. The Ethridge Team is hiring 👀 by @therealerinethridge

Inspo from @riseaboverealty 🙌

“Can you be in our video?” The most terrifying words in real estate 🤣

Real talk though, our guys are the best sports every single time we film. We’re lucky to work with such a great team! by @therealerinethridge

Every deal you closed this year added value to your brokerage.

Your production. Your clients. Your reputation. All of it rolled up into a company you don’t own a single share of.

Most agents never question that. They compare splits, maybe caps, and call it a day. But split is what you earn this year. Equity is what you build for every year after.

When I moved to Real Broker, I wasn’t looking for a cheaper split. I was looking for a model where my production actually built something I could hold onto. Now every deal does both.

If you’re already closing deals and you’ve never asked what your brokerage gives you beyond a commission check, it’s worth a conversation. And I’m an open book. Reach out anytime with questions…my DMs are always open. by @therealerinethridge

Our Annual pumpkin patch event…is just the best! If you missed this year, block off the Saturday before Halloween for next year. 🙌 We fed animals, got face painting, rode slides, hula hooped and talked and laughed with friends, family, and clients. Events like these, wouldn’t be possible without our sponsor’s. Thank you to @thepohlhometeam @homeloanswithamy @strattoninspections @paulstratton24 @ecoroofingsolutionsaz @lisaunfugmcbeth @kristadiazteam.magnustitle @warrantygirlaz @mfcoflooring @notyouraveragerooferaz by @therealerinethridge

Most agents are always chasing the next lead. The ones with steady listings year after year usually have one thing in common: a farm.

Next month, @janine.igliane and @ellie.homeshop are showing you how they built theirs. Janine turned a few flyers and a limited budget into a 4,100 home farm over 13 years. Ellie has closed over $11M in hers in just four.

You’ll learn how to pick the right turf for you, what to send, how often, and how to become the agent a neighborhood actually trusts.

Pick Your Turf: The Farming Mastermind November 12 | 11am to 1pm Mic Drop Mania Comedy Club in Chandler

Free and open to agents at every brokerage. Link in bio to RSVP. by @therealerinethridge

10 years together, and I’ll be honest: the business didn’t make our marriage stronger. Protecting our time did.

12 weeks off every year. Church every week. Serving our community side by side. And a business with real systems behind it, so we can step away without everything falling apart.

It’s not easy and it doesn’t happen overnight, but it’s worth putting in the effort to make it work.

This is something I’ve very proud to have built, right alongside our marriage. Happy anniversary @brandone_realestate 🥂 by @therealerinethridge

My vice of choice…a tough negotiation, a whiteboard full of team systems, one more listing appointment before dinner, and coffee with an agent who’s ready to level up.

25 years in and still not in recovery 😂

Tag an agent with the same problem 😉👇 by @therealerinethridge

@janine.igliane started her farm with a small budget, three young kids, and a stack of flyers she delivered herself. Thirteen years later, it’s about 4,100 homes and most of her business.

@ellie.homeshop built a farm that’s closed over $11M in four years, and she’s helped agents in her own firm build theirs.

This month they’re breaking down exactly how they did it: picking your turf, staying consistent, and becoming the go to resource in a neighborhood.

November 12 | 11am to 1pm | Mic Drop Mania Comedy Club in Chandler
 Free and open to agents at every brokerage.

Link in bio to RSVP! by @therealerinethridge