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Shifting the narrative.
An impact and innovation platform.
#TheShiftIsOn
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Today we are proud to introduce The Shift, a cultural platform created in partnership with visionary photographers Inez & Vinoodh.

Our inaugural issue features Gloria Steinem (@gloriasteinem) on the cover, honoring a lifetime of work that has redefined possibility for generations of women and continues to inspire the leaders rising today. She is joined in these pages by 90 extraordinary women shaping culture, leadership, and progress across the globe.

The Shift was created as an intergenerational space for innovation and influence, where stories of legacy and emerging voices come together to show what progress looks like now and what it can become next.

This is more than a publication. It is a stage for voices that move culture forward.

What are you shifting?

Soft copies & hard copies available now at theshiftison.com

#TheShiftIsOn 

—

Photographed by @inezandvinoodh
Skincare by @tatcha
Makeup by @danielmartin
Hair by John D’Orazio Salon
Jewelry by @shiffonco
Production by @michael.gleeson @makroop @vlmstudio taken in Upper East Side, Manhattan by @theshiftison
68
a year ago
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90+ women. One cover. Infinite possibility.

Today, we proudly reveal the inaugural list of The Shift 90 extraordinary women from around the globe who are redefining what leadership, creativity, and cultural influence look like.

At the center of it all is Gloria Steinem (@gloriasteinem), whose lifetime of work continues to open doors for the generations that follow. Joining her in this issue are visionaries including Amal Clooney, Mariska Hargitay, Selena Gomez, Billie Eilish, Angelina Jolie, Amanda Gorman, Jessica Chastain, Deepika Padukone, Olivia Rodrigo, Lucy Liu, Misty Copeland, and Billie Jean King alongside rising voices and legacy leaders whose work is shifting culture, challenging systems, and building the future we all share.

The Shift was created as a platform where impact and culture meet, where stories are told across generations, and where progress is seen, celebrated, and shared.

More than a magazine it’s a movement.

What are you shifting? 

#TheShiftIsOn by @theshiftison
105
a year ago
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We’re thrilled to reveal the inaugural issue of @TheShiftIsOn, a new platform dedicated to women reshaping the world through the ways they lead, inspire, and champion communities.

Our first cover star is Gloria Steinem @gloriasteinem , whose decades of fearless activism and storytelling have paved the way for generations to dream bigger, fight harder, and believe in the possibility of lasting change. She reminds us that shifting the world begins with daring to imagine it differently.

The stories in this issue prove that change is never passive. It is intentional. It is personal. And it is collective.

Watch the trailer for the first issue and let it remind you that hope is something we create together.

The inaugural issue launches July 25th.

Follow @TheShiftIsOn to be part of it.

Now we ask you, what are you shifting?

#theshiftison

Special thanks to @gloriasfoundation 

—

DP: @the.rob.berry
Editor: @noahwehle
Assistant Camera: @yuukishimi.zu
Gaffer: @fionadonut
Audio: Matthew Buker 
Behind the Scenes Video: @sagebennett
Makeup Artist, Interview: @jeaninelobell
Makeup Artist, Cover Shoot: @danielmartin
Hairstylist, Interview: @pattivac
Hairstyles, Cover Shoot: John D’Orazio
Stylist: @sarahslutsky
Cover Photography: @inezandvinoodh
Cover Artwork: @megangabrielleharris by @theshiftison
36
a year ago
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Gloria Steinem, a feminist legacy like no other! Rest in Peace🖤

Gloria Steinem photographed by @inezandvinoodh for @theshiftison 🖤 taken in New York City by @theshiftison
13
a month ago
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Gloria Steinem was a national treasure and arguably the most impactful feminist icon the world has seen. Gloria was a self proclaimed “Hopeaholic.” When she started fighting for women’s equality in the 1960s she never lost hope and in the decades that came she shifted equality and the world as we know it for the better. She died this week on Wednesday September 2nd 2026 at 92, at her home in New York, the way she seemed to do most things, on her own terms and surrounded by people who loved her.

Long before @theshiftison platform existed, Gloria had already done the work of making space for women’s stories. She was The Shift’s inaugural cover, photographed ahead of her 91st birthday by Inez and Vinoodh @inezandvinoodh, because there was no better way to begin The Shift than with the woman who spent her lifetime insisting women’s stories belonged front and center, not folded into the margins.

Gloria shared with The Shift her thoughts on being a @feminist in the inaugural issue: 

“Feminism has no restrictive adjectives. It includes men. Men can be feminists, and many are. It’s a state of belief in equality that anyone can share. There are many more men who are equal parents as they become fathers, and not just assigning all of the childcare duties, and joys, to women in their lives or in their employ. The task is not to be hostile, because we all have different levels of knowledge, but to include the best interests of the person you’re talking to.

I suppose that people in social justice movements, whether it was the civil rights movement or the feminist movement, have been regarded as uniformly angry when actually they’re being suitably and specifically angry at what discriminates. So it’s probably especially helpful to have feminists and humanists who are poets, who are lyricists, who are comics. Laughter is a crucial emotion, it’s actually the only emotion that can’t be compelled. You can make people afraid. You can even make them feel they’re in love. But you can’t make them laugh if they don’t want to.”

In Gloria’s memory, please consider a donation to @gloriasfoundation 🖤

📷: @inezandvinoodh for @theshiftison taken in New York City by @theshiftison
6
a month ago
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Gloria Steinem was the heart of a movement. As a legendary journalist and activist, she spent her 92 years fighting relentlessly to advance gender equality. Gloria shifted the world as we know it and inspired generations of women in the process. She died on Wednesday September 2nd in New York City at 92 surrounded by some of the many who loved her.

Having Gloria as our inaugural “Shiftmaker” and cover star was an honor we at The Shift will treasure forever. She met us with fierce intelligence, warmth, and radical empathy for a photo shoot and cover interview with @theshiftison photographed by our creative partners @inezandvinoodh . Revisit our cover interview at the link in our bio.

Thank you, Gloria, for teaching us how to listen and how to raise our voices. Your legacy lives on in every boundary broken and every story told. 🤍

In her memory, please consider a donation to @gloriasfoundation and support her legacy.

📷 : @inezandvinoodh for @theshiftison taken in Upper East Side, Manhattan by @theshiftison
42
a month ago
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Gloria said “Dreaming after all is a form of planning.” Dreaming like anything else, is a skill you have to practice. She practiced it in public for sixty years and left the rest of the us better at it. Thank you, Gloria for dreaming and planning a future in which gender equity is a reality.

@theshiftison commissioned @megangabriellle for this artwork inspired by Gloria’s quote on dreaming for The Shift’s inaugural issue with Gloria and @inezandvinoodh @doubledutchcash .

Gloria’s impact on our world is everlasting 🖤  Please consider a donation to @gloriasfoundation in her memory

Prints, postcards from The Shift and digital cards from @doubledutchcash support Gloria’s Foundation by @theshiftison
7
a month ago
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When Julianne Moore portrayed Gloria Steinem on screen, she stepped into the life of an icon whose work has reshaped generations. 

Now, in a full-circle moment, Julianne appears alongside Gloria in the inaugural issue of The Shift, this time as her own powerful self.

Read it now at TheShiftIsOn.com

#TheShiftIsOn by @theshiftison
1
a year ago
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In the inaugural issue of The Shift, Julianne Moore reflects on the women who inspire her, visionaries like Charlotte Perriand, Stacey Abrams, and Agnès Varda, whose creativity and conviction have left a lasting mark on culture.

She is featured in The Shift alongside 90 other remarkable women whose stories explore influence, legacy, and the ways we continue to learn from one another.

Photographed by @inezandvinoodh 

Print issues available at @casamagazinesnyc @iconicmagazines and @theshiftison 

#TheShiftIsOn by @theshiftison
45
a year ago
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The Shiftmakers. For the woman who shifts the world, she deserves her flowers everyday.

At our 2026 Shiftmakers gala at the Harvard Art Museums, we honored iconic women shifting culture in a positive direction. Our awardees are: 

@eileengu - The Sports Shiftmaker 
@dr.sylviaearle - The Legacy Shiftmaker
@oliviamunn - The Equity Shiftmaker 
@lola.tung - The Emerging Shiftmakers 

Culture doesn’t change on its own. It changes because people, specifically women, refuse to
accept the status quo and are ready to shift it. 

“True impact happens at the intersection of different worlds. The Shift represents a vessel for the hope and vision of a new generation, one determined to shape a better future,” @inezandvinoodh 

📷: @huyylluong taken in Harvard Art Museums by @theshiftison
14
6 months ago
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In the inaugural issue of @theshiftison, Amal Clooney is honored alongside Gloria Steinem and 90 extraordinary women whose leadership and vision are driving systemic change and shaping a more just future.
 
Amal’s work as a human rights lawyer spans courtrooms and conflict zones. From defending political prisoners to challenging injustice before international tribunals, she brings global attention—and accountability—to cases the world too often ignores. Through co-founding the Clooney Foundation for Justice, she has amplified this mission on a global scale, creating lasting institutional change that extends far beyond individual cases. Her influence is felt not only in landmark legal victories, but in the global community she helps lead—one that wages justice together.
 
Read more at The Shift.
#TheShiftIsOn by @theshiftison
145
a year ago
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The inaugural Shiftmakers Gala held at Harvard Art Museums. 

To close out women’s history month, we honoured four incredible women at the forefront of shifting the narrative, shifting culture, shifting society. 

Meet our honourees

Emerging Shiftmaker : @lola.tung 
presented by @sophfei (award winning journalist)

Equity Shiftmaker : @oliviamunn 
presented by @sheilaliriomarcelo (founder of care.com)

Sports Shiftmaker : @eileengu 
presented by @cameronrussell (supermodel, author and activist)

Legacy Shiftmaker : Her Deepness, @dr.sylviaearle 
presented by @gabrielahearst (designer on the forefront of sustainability; Ambassador, Save the children)

With an incredible performance by @misschloeflower 

Together with our honourees, our presenters, and our supporters, we are building a community of shiftmakers who are unapologetic about celebrating women, our highs and our lows. 

We are retelling our stories, claiming ownership over the flowers we deserve. 

The shift is on.

🎥 @alexkwoncolby taken in Harvard Art Museums by @theshiftison
23
6 months ago
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