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UNDERFOUND®

@theunderfound

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Altrincham based fashion boutique & hair studio.
🏆 Outstanding Business of The Year @thisismcrawards
✂️ Barber Vacancies. DM to apply

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The new UNDERFOUND website is live, bringing our Altrincham barbershop, menswear store, booking system and creative world into one place.

Rhiannah talks through what’s changed and what you need to know before 1 September.

1. BOOKING

From 1 September, our new booking system takes over. You can now book two appointments at once, useful for parents booking two children, and Apple Pay makes checkout quicker.

2. SHOP UNDERFOUND

Our online shop is now connected to our in-store stock. Browse new menswear collections, check what’s available, keep up with upcoming drops and place pre-orders before visiting us in Altrincham to try things on properly.

3. MEDIA + COMMUNITY

UNDERFOUND has never just been about hair. The new media hub brings together Heavy Pencil, our YouTube films, Spotify playlists and more of the creative projects, stories and people around the shop.

4. YOUR ACCOUNT + LOYALTY

Existing customers should have received a link to claim their new UNDERFOUND account. Get it set up before 1 September and save the site to your browser. This will become the home for bookings, account management and the wider loyalty experience we’re building.

We’ve been working on this for a long time, and now we want your opinion.

Which part of the new site will you actually use most?

Booking two people at once?
Checking what’s in store?
The media hub?
Or your new account and loyalty?

Let us know below.

#websitedesign #Altrincham #AltrinchamBarber #ManchesterMenswear #IndependentRetail taken in Altrincham by @theunderfound

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8 days ago

This is the side of salon life you don’t normally see.

One minute we’re talking about hair colour. The next we’re discussing why invisible eyebrows are a genuine problem.

It’s these unplanned conversations that make the days memorable and remind us that the best moments often happen between the haircuts.

Watch the full Heavy Pencil episode via the link in our bio.

#SalonLife #Hairdresser #BehindTheScenes #HairColour #BarberLife taken in Altrincham by @theunderfound

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2 months ago

How to fit and zero-gap your clipper blades safely.

Save this for the next time you change or adjust your blades.

1. Switch to ceramic blades
They stay cooler during long days behind the chair, helping reduce heat against the client’s head.

2. Reassemble carefully
Make sure the moving and fixed blades sit evenly before tightening anything.

3. Check the alignment
If you’re zero-gapping, do not allow the moving blade to sit past the fixed blade. This can cut the client.

4. Leave a little movement
Once tightened, the blade should still have a slight amount of give rather than feeling completely rigid.

5. Check the back
Make sure there is no blade overhang that could catch or scratch the skin.

6. Test before using
Run the clippers over your own arm, then wait a few minutes. Check for redness, scratches, pulling or irritation.

Look after your equipment and it will look after you.

Save this reel for later and share it with another barber who needs to see it.

#BarberTips #ClipperMaintenance #BarberEducation #Barbering #HairdressingTips taken in Manchester, United Kingdom by @theunderfound

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2 months ago

From King Kartel to going solo @elreyhq talks about where his music began, what keeps him creating, and why performing at @hairconshow HairCon After Dark 2025 meant more than just another gig.

We’ve worked together for years, from music videos to live performances inside @theunderfound, so having a collaboration on this project was an easy decision.

If you’re curious about the people behind the event, not just the event itself, this one’s worth a watch.

Watch the full @heavypencilofficial episode via the link in our bio.

#LiveMusic #IndependentArtist #MusicProduction #CreativeProcess #BehindTheScenes taken in O2 Victoria Warehouse Manchester by @theunderfound

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2 months ago

The best experiences don’t happen by accident. They’re designed that way

@hairconshow gave us the opportunity to take everything UNDERFOUND stands for and build it on a completely different scale.

But bringing that vision to life meant wearing every hat imaginable.

Running a busy shop.
Looking after our Studio clients.
Designing the space.
Producing the content.

All at the same time.

Andy & Rhiannah both agree @victoriawarehouse was the perfect home for HairCon and how we set out to create more than just a stand.

We wanted to build a space where hair, independent fashion and music could exist together naturally; just like they do every day at UNDERFOUND.

Watch the full Heavy Pencil episode via the link in our bio.

#HeavyPencil #HairCon #BehindTheScenes #CreativeCulture #Manchester taken in Manchester, United Kingdom by @theunderfound

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2 months ago

For decades, trade shows have looked almost exactly the same. @hairconshow decided to change that.

Michael Dynan and the team at The Assembly Events set out to build something different.

Instead of another exhibition full of rows of stands, they created an event built around education, fashion, music, culture and community. Without losing sight of what makes the industry work.

Michael explains why @theunderfound was the right partner for HairCon and why businesses that think beyond the chair will be the ones shaping the future of our industry.

It isn’t just about cutting hair anymore.

It’s about creating destinations that people want to spend time in.

Watch the full @heavypencilofficial episode via the link in our bio.

#HairCon #HairIndustry #Barbering #Hairdresser #SalonOwner taken in Victoria Warehouse by @theunderfound

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2 months ago

Music can make or break an event.

That’s why we wanted someone who understands how to read a room.

In this reel, Shay K talks about his journey from Manchester’s underground house scene to performing on the main stage at Victoria Warehouse for HairCon.

Having worked with UNDERFOUND on previous projects, this collaboration felt like a natural fit.

No pre-planned playlists. No fixed set. Just years of experience and the ability to create the right atmosphere when it matters most.

It’s one of the reasons HairCon felt different.

Hair, fashion and music coming together to create something people actually wanted to be part of.

Watch the full Heavy Pencil episode via the link in our bio.

#Djset #Manchester #HairIndustry #CreativeCulture #EventProduction taken in Victoria Warehouse by @theunderfound

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2 months ago

Every great event starts with an empty room, a vision… and a tape measure.

Andy & Rhiannah head to Manchester’s iconic Victoria Warehouse to plan one of our biggest projects to date: UNDERFOUND Presents: HairCon After Dark

From checking the space and mapping out our stand to imagining how hair, fashion, music and creativity would come together under one roof, this was where the ideas started becoming reality.

Sometimes the most exciting part of a project is standing in an empty space and seeing what everyone else can’t yet.

Watch the full @heavypencilofficial via the link in our bio.

#barbering #HeavyPencil #HairCon #VictoriaWarehouse #Manchester taken in Manchester, United Kingdom by @theunderfound

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3 months ago

People said trade shows were dying. Maybe they were just doing them wrong.

When we had the opportunity we collaborate with HairCon, we didn’t want to turn up with a stand and hand out flyers. We wanted to build something people would actually remember.

In 2025 we had the pleasure of exhibiting UNDERFOUND for the very first time at HairCon.

But that’s only part of it.

UNDERFOUND Studio produced the content.
We took over the main stage.
We brought the music.
We created UNDERFOUND Presents: HairCon After Dark.

This wasn’t just another industry event.

It’s what happens when hair is treated as the central point of fashion and culture.

Full episode live now.

#UNDERFOUND #HeavyPencil #HairCon #HairIndustry #behindthescenes taken in Victoria Warehouse by @theunderfound

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