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Thinking in Public Spaces

@thinkinginpublicspaces

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Art | Photography | Design
by @mlywllms

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It’s time to have fun again. by @thinkinginpublicspaces

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2 days ago

Thinking in Public // 008

What if @levis was a craft beer company?

Americana, not cowboy, not rodeo. Visually, We leaned into vintage American beer packaging, denim, workwear and painted portraiture to make something that feels like it could’ve existed for years.

Some Classics Come With Age. by @thinkinginpublicspaces

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a month ago

For @nodoubt’s reunion residency at the Sphere in Las Vegas, Live Nation’s idea was brought to life through a custom box created for some of the band’s biggest fans and influencers.

The goal wasn’t to reinvent No Doubt, but to tap into the world they’ve built over the years. Checkerboards, buttons, stickers, disposable cameras, custom Vans and pieces of nostalgia came together to create something that felt less like an influencer box and more like something a fan would’ve collected over time.

A little chaotic. A little nostalgic. Very No Doubt. by @thinkinginpublicspaces

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2 months ago

Thinking in Public // 007

What if @zara was a café?

For Casa, I wanted to keep the editorial approach to imagery and that feeling of finding something good without making too much noise about it. Less cold and runway, more warm and aesthetic, to shift the mood.

A small menu. Good coffee. Fresh pastries. Still fashionable. Just a little more lived in.

Not Zara with coffee.

Zara, if coffee was always part of the plan. by @thinkinginpublicspaces

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2 months ago

The Ask:

Come up with a new product for Burger King and a headline grabbing way to launch it.

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The King Fry.

Fries might be the most universal order in fast food, so instead of reinventing them, I made one impossible to ignore.

Burger King breaks the record for the largest fry ever made, then brings it down to size with a footlong version you can actually order.

Long story short, it’s big. by @thinkinginpublicspaces

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2 months ago

Submitted Concepts // Barbara Bates x Joe Freshgoods

In 2024, Joe Freshgoods released From Prom to Paris, tapping legendary Chicago fashion house Barbara Bates to create custom pieces for the campaign and spotlighting a part of the prom experience that’s just as important as the night itself: getting the fit together.

We were tasked with developing concepts for a capsule that could extend that collaboration into streetwear while still feeling rooted in the history of Barbara Bates.

The direction pulled from the bold red and light blue running throughout Joe’s collection, mixing it with tailoring references, varsity graphics, patches and a new take on the Bates identity. We also wanted the pieces to acknowledge the bigger story: Barbara Bates has been a force in Chicago fashion since 1984.

Two generations of Chicago design language. One capsule. by @thinkinginpublicspaces

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The Ask:
Come up with an OOH campaign that gets budget conscious Gen Z and Millenials who want nice things for their space to think of @aptdeco as the first place to look.
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Because You Can.

You see something you love at a fair price, so you buy it. Questions like Where is it going? Will it fit? Do I even need this? become problems for later. by @thinkinginpublicspaces

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2 months ago

A PR kit is more than a way to ship products.

For this Braidzone concept, I explored how the packaging itself could tell the story. Instead of covering the box in logos, I leaned into imagery, color, and the unboxing experience to create something that felt elevated enough to keep on display. by @thinkinginpublicspaces

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2 months ago