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As this was no ordinary project, we knew that the @worldwidecancerresearch brand deserved much more than just a standard guidelines document. Behold The Little Yellow Book, created to put the brand in the hands of the charity’s dedicated team, inspiring all those spending their time starting new cancer cures. by @thisisjamhot
2
a month ago
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People lie at the heart of the @worldwidecancerresearch Brand, so we developed a new suite of illustrations to help the charity bring their supporter personas to life alongside a full illustration asset toolkit for use across fundraising campaign & publications. by @thisisjamhot
0
a month ago
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Starting New Cancer Cures. We partnered with @familytype to develop Worldwide Sans, a customised font that gives @worldwidecancerresearch their own visual voice – used across all charity communications and brand touchpoints. by @thisisjamhot
0
a month ago
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For a brand to be iconic, you gotta have some good iconography. For @worldwidecancerresearch we created a suite of 2D & 3D icon sets, allowing the brand to communicate key messages in a visual way. To capture the energy of the charity’s mission, it was important to make these move, so the brand toolkit contained sets of both animated & static icons suitable for digital & print use. by @thisisjamhot
3
a month ago
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Photography played a large role in our brand work for @worldwidecancerresearch 

We helped to bring the charity’s Curestarters platform to life by building our own world, working with our friend - Glasgow photographer @markkseager - to create a bold & optimistic set to showcase the amazing WCR team members who dedicate their time to starting new cancer cures.

We visited labs across the UK, creating a library of images that put friendly faces to the people behind the research. And when we had to create over 100 campaign images & assets for the brand toolkit - every brand coloured asset was captured in camera. No AI here, as it’s people that matter to this special organisation. We wanted to ensure that every small detail was treated with the care and attention it deserved, which even included baking some delicious cup cakes (thanks Marie Clare) to shoot for the bake sale campaign asset.

We’re really proud to play a small part, in helping to start new cancer cures and this was a brilliant project to work on. by @thisisjamhot
5
a month ago
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Starting New Cancer Cures with @worldwidecancerresearch 

Some work from the studio that means a lot to us. We partnered with global charity Worldwide Cancer Research on a brand development project, as we looked to embed a fresh sense of energy into their mission to start new cancer cures.

Inspired by their belief in ideas, backing bold researchers throughout the world, our work was guided by a sense of optimism, possibility and positivity - in recognition of the incredible dedication of cancer researchers and the amazing feats that supporters go to when raising funds for the charity. Everything everyone does guided by the unifying hope that one day no life will be cut short by cancer.

We’re really proud of this work, it was a big project to work on - encompassing everything from brand strategy, creative direction, customised font creation, photography, animation & illustration, a seriously chunky brand toolkit and the creation of the Little Yellow Book, a brand book with a lot more heart & soul than your usual brand guidelines.

Thanks to all of the @worldwidecancerresearch crew for trusting in us to deliver this piece of work, we appreciate it. by @thisisjamhot
8
2 months ago
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@calmacferries Making Waves with Stuart Murdoch from @belleandsebastian 

We took Stuart on a day trip to Arran to chat about his love of Scotland’s islands and his family ties to CalMac. The sun was shining, and this resulting little film will hopefully make folk smile.

Thanks, as always, to the amazing @pretendlovers This has been a special series to collaborate on with them and the CalMac crew. by @thisisjamhot
2
2 months ago
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Making Waves. New work for @calmacferries

When we decided to use a @belleandsebastian song for the recent campaign we had no idea that Stuart Murdoch’s dad worked for CalMac for many a year. Our conversations with him inspired a new series called Making Waves, where we profile a selection of artists, creatives and other interesting folk with ties to Scotland’s beautiful west coast islands.

It’s been an absolute pleasure getting to work on this. Thanks to our friends @pretendlovers for helping us to bring the series to life. More coming soon… including a Part 2 video with Stuart. by @thisisjamhot
14
2 months ago
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Some outtakes, unseen footage and BTS from our shoot with the boys at @thisisjamhot for @calmacferries back in March.

1/ Gearrannan Blackhouse Village. Moments after packing the camera away these birds took flight over the houses, Ross managed to run and capture this right before they settled.

2/ BTS snippets.

We’d kept our kit as light as possible for the shoot as we were island hopping and jumping to and from locations. Very quickly discovered it was far too windy for a matte box and reflector/diffusion (on both the ferry and the islands!)

Thanks @eilidhloan for running around with the handycam, until the sea sickness got us all.

3/ Quiet moments with @annarussellmartin on the ferry from Oban to South Uist.

4/ Thankfully we were scheduled to film indoors for most of the second day, it was gale force winds and the worst sideways rain I’d ever seen outside. The islanders seemed unfazed.

Filming in @northuistdistillery with an actual ceilidh band, followed by the best gin and tonics from the distillery bar.

5/ There were lots of unplanned locations spotted as we drove past, like this beautiful pier in Harris and the road that led to it.

6/ Thanks to @ross.baynham for taking one for the team and lifting everyone’s spirits, we were all absolutely frozen at the end of a long day.

And to the coach-load of Italian men who cheered us on.

Calanais Standing Stones.

7/ Sunset over Harris. by @thisisjamhot
14
3 months ago
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Where Next?

@calmacferries 
@pretendlovers by @thisisjamhot
5
4 months ago
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The next adventure begins @calmacferries 

Campaign Credits

Creative: Jamhot - @thisisjamhot
Director: Craig Laverty - @thisisjamhot
Producer: Graeme McGowan - @thisisjamhot	
DoP: Ross Gillespie - @pretendlovers
1st AC: Gabrielle Ginns - @pretendlovers
1st AD: Ross Baynham - @ross.baynham
Photographer: Mark K Seager - @simplephotographyscot
Editor: Pete Fullerton - @searchpartyhq
Edit Prod: Calum Martineau - @searchpartyhq
Colourist: Jonny Tully - @no8colour
Colour Prod: Ollie Ireland - @no8colour
Actor: Anna Russell-Martin - @annarussellmartin
Voiceover: Tony Kearney - @solusprod
Music - Belle & Sebastian - @belleandsebastian
Audio: Phil Feenan - @bigmouthaudio
Audio Prod: Erin Kelly - @bigmouthaudio 
Styling: Amanda Blackwood - @amandablackwoodstylist
H&MU: Beth O’Donnell - @bohairandmakeup
H&MU Assist: Anete Nicolson
Media: Republic of Media - @republicofmedia
Client: CalMac Ferries - @calmacferries

Client Team

Julia McIntyre, Angela Fee, Peter Griffiths, Ciara Burns, David Ashmead, Kiera Robertson, Kirsteen Glen by @thisisjamhot
2
4 months ago
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Where Next? Our new island hopping campaign for @calmacferries 

Campaign Credits

Creative: Jamhot - @thisisjamhot
Director: Craig Laverty - @thisisjamhot
Producer: Graeme McGowan - @thisisjamhot	
DoP: Ross Gillespie - @pretendlovers
1st AC: Gabrielle Ginns - @pretendlovers
1st AD: Ross Baynham - @ross.baynham
Photographer: Mark K Seager - @simplephotographyscot
Editor: Pete Fullerton - @searchpartyhq
Edit Prod: Calum Martineau - @searchpartyhq
Colourist: Jonny Tully - @no8colour
Colour Prod: Ollie Ireland - @no8colour
Actor: Anna Russell-Martin - @annarussellmartin
Voiceover: Tony Kearney - @solusprod
Music - Belle & Sebastian - @belleandsebastian
Audio: Phil Feenan - @bigmouthaudio
Audio Prod: Erin Kelly - @bigmouthaudio 
Styling: Amanda Blackwood - @amandablackwoodstylist
H&MU: Beth O’Donnell - @bohairandmakeup
H&MU Assist: Anete Nicolson
Media: Republic of Media - @republicofmedia
Client: CalMac Ferries - @calmacferries

Client Team

Julia McIntyre, Angela Fee, Peter Griffiths, Ciara Burns, David Ashmead, Kiera Robertson, Kirsteen Glen by @thisisjamhot
29
4 months ago
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