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Design & Direction
→ Spotify, Red Bull, AlphaTauri, Leica, B&L etc.
→ [email protected]
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Under the lead of Studio Herrström we collaborated with Spotify to develop the visual identity for Spotify’s Channel-X, a curation of music celebrating the ability to unite diverse sounds, cultures, and stories, creating a more inclusive and richer musical world.

In our design, we embraced the theme of fusion, akin to nuclear fusion’s energy and dynamism, to reflect the coming together of various musical styles. With Spotify’s design ethos and sharp, contrasting shapes at the core, our design aims to mirror the playlist’s innovative approach to music. The choice of ”Eurostile Extended” font is a nod to the playlist’s blend of technicality and creativity, aligning with the modern and eclectic vibe of Channel-X.

Channel-X represents a new direction in music where boundaries are blurred and genres merge seamlessly. Our visual identity for the playlist celebrates this journey, highlighting the rich, diverse tapestry of sounds that Channel-X brings to its listeners.

Experience the mix of musical worlds with Spotify’s Channel-X, where every track is a creation of genre fusion and a testament to music’s unifying power.

Full case study on studioherrstrom.com

Studio Herrström
Erik Herrström
Thomas Sturm

Spotify
Alaysia Sierra
David Karlsson
Michelle Pham
Loren Lee taken in Spotify by @thomassturm
18
3 years ago
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A little bit of zen for your Tuesday afternoon 🎧

Client Laura Procaccini
Design & 📹 @thomassturm 

#infinitivefactory #letterpress #businesscards #zen by @thomassturm
1
6 months ago
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New work for @maettarecords

#graphicdesign #designspiration #snapmag #citysodaclub #brandidentity taken in Antibes, France by @thomassturm
20
7 months ago
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By @thomassturm⁠
⁠
The Amma, a project by Thomas Sturm, emerges as a deeply personal labour of love. This self-initiated concept for a fictional café and coffee roaster was born during Sturm’s sun-soaked summer in Lisbon, Portugal, in 2024.⁠
⁠
“I’ve always had a big love for coffee,” says Sturm. “My first branding project was for a café in my hometown, and I knew this was what I wanted to be doing.” As his career evolved into other industries, he created The Amma to reconnect with his foundational passions while exploring new creative territories.⁠
⁠
Keep reading and find out more at our link in bio.⁠
⁠
———⁠
⁠
CREDITS⁠
Graphic Design, 3D, Illustration and Motion Design: @thomassturm⁠
Type Design: jamescoffmandesign by @thomassturm
25
2 years ago
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This personal project is so important to me on so many levels and after working on it for months I am absolutely excited to finally put it out there. 

The Amma is a café & coffee roastery based in the heart of Lisbon, Portugal. The goal of the project was to develop a bottle for their cold brew „Amma Heritage Organic Espresso“ and accompany it with some visual assets to evelate their brand. 

What started out as a doodle turned into a much bigger thing and eventually made me conquer so many fields that I’ve been hesitating to touch for so long.

First of all: I’ve been wanting to get started with incoprorating Illustration bits into my work for a long time. But I always ended up being too scared because I felt like I was really bad at drawing.

Also, I always wanted to work with the beautiful typefaces of @jamescoffmandesign . Got the whole bundle ages ago and every time I stumble across I feel like I want to create something with them. But never did. Until now. Big shout out.

Plus, I was always interested in stepping my 3D game up. Back in the days I actually started out with 3D long before I even got my hands on Photoshop etc. But I never dared to take it to the next level and really go somewhere with it. 

So this project has it all. Plus it combines my big love for Lisbon (go find the easter egg Lisbon people) and my big desire to work on beverage / café / restaurant / packaging type projects. 

Type: @jamescoffmandesign 
3D: Thomas Sturm
Graphic Design: Thomas Sturm
Illustration: Thomas Sturm
Motion Design: Thomas Sturm

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline taken in Lisbon, Portugal by @thomassturm
15
2 years ago
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This personal project is so important to me on so many levels and after working on it for months I am absolutely excited to finally put it out there. 

The Amma is a café & coffee roastery based in the heart of Lisbon, Portugal. The goal of the project was to develop a bottle for their cold brew „Amma Heritage Organic Espresso“ and accompany it with some visual assets to evelate their brand. 

What started out as a doodle turned into a much bigger thing and eventually made me conquer so many fields that I’ve been hesitating to touch for so long.

First of all: I’ve been wanting to get started with incoprorating Illustration bits into my work for a long time. But I always ended up being too scared because I felt like I was really bad at drawing.

Also, I always wanted to work with the beautiful typefaces of @jamescoffmandesign . Got the whole bundle ages ago and every time I stumble across I feel like I want to create something with them. But never did. Until now. Big shout out.

Plus, I was always interested in stepping my 3D game up. Back in the days I actually started out with 3D long before I even got my hands on Photoshop etc. But I never dared to take it to the next level and really go somewhere with it. 

So this project has it all. Plus it combines my big love for Lisbon (go find the easter egg Lisbon people) and my big desire to work on beverage / café / restaurant / packaging type projects. 

Also, a big thank you to @andretaylforth for sharing your 3D mastermind.

Type: @jamescoffmandesign 
3D: Thomas Sturm
Graphic Design: Thomas Sturm
Illustration: Thomas Sturm
Motion Design: Thomas Sturm

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline taken in Lisbon, Portugal by @thomassturm
19
2 years ago
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New work for @vluid.agency and their @radiorudina showcase. 

Had a lot of fun working on this. The motion design was quite a challenge - but super happy with the outcome.

You can re-watch all the DJ sets on Radio Rudina‘s Youtube channel. 

Design & Animaton: Thomas Sturm
Typeface: Herbus Bold by @eliottgrunewald 

#branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #motionlovers #motiondesign #thebrandingcollective #citysodaclub #graphicdesigndaily #morrre_branding #typegang taken in Vienna, Austria by @thomassturm
10
2 years ago
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New work for @vluid.agency and their @radiorudina showcase. 

Had a lot of fun working on this. The motion design was quite a challenge - but super happy with the outcome.

Make sure you tune in next friday. 

Design & Animaton: Thomas Sturm
Typeface: Herbus Bold by @eliottgrunewald 

#branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #motionlovers #motiondesign #thebrandingcollective #citysodaclub #graphicdesigndaily #morrre_branding #typegang taken in Vienna, Austria by @thomassturm
20
2 years ago
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What started out as a small branding project is slowly gaining momentum and pointing towards a bright future in the music-event industry. I had the pleasure to work together with my good friend @schnhrt to establish an identity for his newly founded event & booking agency VLUID. 

The brand aims to communicate in a bold, clear and confident manner that embodies a sophisticated and professional aesthetic. 

In this first round of establishing the brand we aimed to produce assets that solely communicate the essence of the brand and getting the logo out there. 

Thank you so much @schnhrt for your trust and for always being open to my ideas and process. 

Great things are coming. Please make sure to check out @vluid.agency

Type: @commercialtype
3D: Thomas Sturm
Photography: Thomas Sturm
Graphic Design: Thomas Sturm
Motion Design: Thomas Sturm
Poster & Tote Bag Mockups: @mockup.maison 

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline @carla.palette taken in Salzburg, Austria by @thomassturm
20
2 years ago
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What started out as a small branding project is slowly gaining momentum and pointing towards a bright future in the music-event industry. I had the pleasure to work together with my good friend @schnhrt to establish an identity for his newly founded event & booking agency VLUID. 

The brand aims to communicate in a bold, clear and confident manner that embodies a sophisticated and professional aesthetic. 

In this first round of establishing the brand we aimed to produce assets that solely communicate the essence of the brand and getting the logo out there. 

Thank you so much @schnhrt for your trust and for always being open to my ideas and process. 

Great things are coming. Please make sure to check out @vluid.agency 

Type: @commercialtype 
3D: Thomas Sturm
Photography: Thomas Sturm
Graphic Design: Thomas Sturm
Motion Design: Thomas Sturm

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline @carla.palette taken in Salzburg, Austria by @thomassturm
22
2 years ago
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This personal project is so important to me on so many levels and after working on it for months I am absolutely excited to finally put it out there. 

The Amma is a café & coffee roastery based in the heart of Lisbon, Portugal. The goal of the project was to develop a bottle for their cold brew „Amma Heritage Organic Espresso“ and accompany it with some visual assets to evelate their brand. 

What started out as a doodle turned into a much bigger thing and eventually made me conquer so many fields that I’ve been hesitating to touch for so long.

First of all: I’ve been wanting to get started with incoprorating Illustration bits into my work for a long time. But I always ended up being too scared because I felt like I was really bad at drawing.

Also, I always wanted to work with the beautiful typefaces of @jamescoffmandesign. Got the whole bundle ages ago and every time I stumble across I feel like I want to create something with them. But never did. Until now. Big shout out.

Plus, I was always interested in stepping my 3D game up. Back in the days I actually started out with 3D long before I even got my hands on Photoshop etc. But I never dared to take it to the next level and really go somewhere with it. 

So this project has it all. Plus it combines my big love for Lisbon (go find the easter egg Lisbon people) and my big desire to work on beverage / café / restaurant / packaging type projects. 

Also, a big thank you to @andretaylforth for sharing your 3D mastermind.

And lastly, a big thank you to @_asta_sol_ for coming up with the idea for the name and for always listening to my ideas and supporting me no matter what. „Amma“ is icelandic and means „Grandma“.

Mockups: @bendito.mockup 
Type: @jamescoffmandesign 
3D: Thomas Sturm
Graphic Design: Thomas Sturm
Illustration: Thomas Sturm
Motion Design: Thomas Sturm

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline @carla.palette taken in Lisbon, Portugal by @thomassturm
22
2 years ago
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This personal project is so important to me on so many levels and after working on it for months I am absolutely excited to finally put it out there. 

The Amma is a café & coffee roastery based in the heart of Lisbon, Portugal. The goal of the project was to develop a bottle for their cold brew „Amma Heritage Organic Espresso“ and accompany it with some visual assets to evelate their brand. 

What started out as a doodle turned into a much bigger thing and eventually made me conquer so many fields that I’ve been hesitating to touch for so long.

First of all: I’ve been wanting to get started with incoprorating Illustration bits into my work for a long time. But I always ended up being too scared because I felt like I was really bad at drawing.

Also, I always wanted to work with the beautiful typefaces of @jamescoffmandesign . Got the whole bundle ages ago and every time I stumble across I feel like I want to create something with them. But never did. Until now. Big shout out.

Plus, I was always interested in stepping my 3D game up. Back in the days I actually started out with 3D long before I even got my hands on Photoshop etc. But I never dared to take it to the next level and really go somewhere with it. 

So this project has it all. Plus it combines my big love for Lisbon (go find the easter egg Lisbon people) and my big desire to work on beverage / café / restaurant / packaging type projects. 

Also, a big thank you to @andretaylforth for sharing your 3D mastermind.

And lastly, a big thank you to @_asta_sol_ for coming up with the idea for the name and for always listening to my ideas and supporting me no matter what. „Amma“ is icelandic and means „Grandma“.

Type: @jamescoffmandesign 
3D: Thomas Sturm
Graphic Design: Thomas Sturm
Illustration: Thomas Sturm
Motion Design: Thomas Sturm

#brandingidentity #branddesigner #thebrandidentity #thebrandingmob #welovebranding #inspofinds #thebrandingcollective #brandinginspiration #visualidentity #visualdesign #packagingdesign #graphicdesign #graphicdesigner #citysodaclub #morrre_branding #thebrandidentity @thedieline @carla.palette taken in Lisbon, Portugal by @thomassturm
72
2 years ago
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