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Meet Acuity. 
Our new sister agency to @thrivepr 

Authority. Influence. Impact.

#AcuityComms #CorporateComms by @thrivepr
10
6 months ago
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From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_. 

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency taken in The Espy by @thrivepr
8
a year ago
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The @lego Group’s Inspiring the Space Generation campaign has just taken out the Best Brand Launch or Relaunch category in the 2025 @mumbrella_aus CommsCon Awards! 🎉 

Working with the @australianspaceagency and the amazing @aussieastrokatherine, Thrive took kids to space, and showed that there are no limits to creative play.

Big thank you to @initiativeww, @brightworks.production & @soldout_events for making this an out of this world project 🚀🧑‍🚀✨

#ExcessEarnedAttention #CultureCurrency by @thrivepr
4
2 years ago
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Did somebody say “Aaanacondaaa!”? 

@anacondastores has officially opened the doors to Australia’s largest purpose-built outdoor adventure store - a 6000sqm Anaconda Adventure HQ in Brendale QLD.

To mark this milestone, Thrive collaborated with long-time client Anaconda to bring an unforgettable Grand Opening day to life. Featuring a Snow Cave (with real snow!), a 40ft Barramundi Casting Tank and an Indoor Marina, we worked together to deliver the ultimate customer creative experience.

The result was a queue that went for miles on opening day and nationwide coverage that drove Excess Earned Attention. Thank you to our local media friends @moretondaily and to the tens of media who shared the news @couriermail, Real commercial and @7newsqueensland

#excessearnedattention #thrivePR #anacondastores by @thrivepr
2
3 days ago
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Now in its second year, Harley-Davidson’s United We Ride recently hit the roads bringing riders together across Australia and New Zealand to raise vital funds for The Salvation Army. 

At Thrive, purpose-led campaigns like this are incredibly important to us. As Harley Davidson’s retained agency, we’re proud to have collaborated with their teams to share the stories that drive genuine community impact.

Huge thanks to Harley-Davidson, our ambassadors and the our generous media friends for allowing us bring this vision to life across ANZ for a second year and congratulations to all involved for raising significant funds for the work of The Salvos.

@harleyaustralia 
@salvosau 

#harley_davidson #UnitedWeRide #salvationarmy #community by @thrivepr
0
5 days ago
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Congratulations to our sister agency, Acuity - finalists for Corporate PR Agency of the Year at the 21st B&T Awards.

We are delighted that Acuity’s strategic corporate communications team is being recognised for stellar work so soon after launching into the market. 
Congrats to Acuity and their clients - good luck! 

@bandtaustralia 

#agencyoftheyear #awards #corporatecommunications #brandreputation by @thrivepr
4
9 days ago
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When Callum Turner landed in Sydney for Universal’s Australian premiere of One Night Only, there was only one way to mark it: Johnnie Walker Blue Label 

For @johnniewalker, Callum’s visit was an opportunity to bring the partnership to life in Australia, placing Blue Label at the heart of a major cultural moment in a way that felt authentic to both Callum and the brand. Thrive collaborated with our client and agencies on the ideation and delivered earned media strategy and quick fire activation, securing a national exclusive interview with @forbesaustralia and mentions across @russhmagazine, @bandtaustralia and @hollywoodreporterau, turning one night in market into Excess Earned Attention™.

Shout out to our partners at @sweetandchilliagency for bringing the bar experience to life on the night, guiding guests through neat scotch tastings and pouring Callum Turner’s Johnnie Walker Blue Manhattan cocktail to order.

Congratulations to the Johnnie Walker and @diageo team in Australia, this is how you welcome a global ambassador.

#ExcessEarnedAttention #ThrivePR taken in HOYTS Entertainment Quarter by @thrivepr
5
2 months ago
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The Original Ikon.

We've partnered with @nikonaustralia to bring one of photography's most recognisable names to a new generation of Australian storytellers.

A brand that's spent decades inside the moments most people only see from the outside.

#ExcessEarnedAttention #ThrivePR by @thrivepr
17
2 months ago
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Afterpay Arena has officially launched a new era for live entertainment in Australia, bringing together world-class experiences, technology and flexible payments under one roof.

As the first major entertainment destination in Australia to offer complete payment flexibility across the entire fan experience, powered by Afterpay and Square, fans have more choice in how they pay and can spend more time where the action is.

Thrive led the media and content strategy across three announcement bursts from the initial naming partnership reveal to a sneak peek of the interior transformation and the official opening, bringing the physical and technology evolution to life through photography and storytelling.

The Thrive content production team directed and shot inside Afterpay Arena, in-bowl coverage and architectural frames to capture the venue opening its doors for the first time.

This milestone captured the attention of leading media including AFR, The Australian Growth Agenda, 7NEWS, 9NEWS, 7news.com.au, Pedestrian TV, The Daily Aus and Vinyl.

Congratulations to Lauren Benson, The @afterpay_arena team and Amplify on bringing to life a new era for live entertainment in Australia. by @thrivepr
2
2 months ago
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Big news for Thrive!
Marty O’Halloran, former Global Chairman of DDB Worldwide and one of the most awarded creative leaders globally, has joined Thrive as strategic advisor marking a significant step in our next phase of growth.

With nearly four decades leading one of the world’s most influential creative networks, Marty brings extraordinary experience in scaling agencies, championing creativity and building cultures where people can do the best work of their careers.

For our CEO @leilaniabels, the connection goes back several years — and Marty’s belief that “the future belongs to the brave.”
His guidance will help Thrive continue to innovate, elevate creativity and deliver even greater value for our clients and team.

Exciting times ahead for Thrive.

#ThrivePR #AgencyGrowth #Leadership #Communications #ExcessEarnedAttention by @thrivepr
3
7 months ago
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Following the appointment of former DDB Worldwide Global Chairman Marty O’Halloran as Thrive Strategic Advisor earlier this year, we made three strategic leadership moves that will shape the agency’s future. 

We appointed long-term Thrive leader and boomerang @sophmaguire1 to head its Melbourne operations, while @_kyrashakspeare and @lwindiellis have been elevated to lead the Brisbane and Auckland offices respectively.

The moves follow the recent launch of @acuitycomms, Thrive’s corporate communications sister agency, and reflects the agency’s continued investment in its people, culture and client partners across Australia and New Zealand.

Backing our people is the Thrive way, and we could not be prouder of these women.

Full story on our website - Link in bio.

#ThrivePR #WomenInLeadership #LimitedByNothing #PRAgency #AgencyLife

🟣 Sophie Maguire steps up as Business Lead, Thrive Melbourne. A full-circle moment for a Thriver who walked through our doors as a 21-year-old in 2008 and returns from global agency roles in NYC to lead our founding office.
@sophmaguire1 

🟣 Kyra Shakspeare is promoted to Business Lead, Thrive Brisbane. After a year growing and energising our Queensland team, her vision is to strengthen Thrive Brisbane’s position as the undisputed champion for ambitious brands that want to shape culture with a  team that is limited by nothing.
@_kyrashakspeare 

🟣 Lwindi Ellis takes the reins as Head of PR, Thrive Aotearoa New Zealand, bringing almost two decades of experience helping brands find relevance and connection, not just attention.
@lwindiellis by @thrivepr
11
2 months ago
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@talisker has released one of the rarest whiskies in its history: Magma 47 Year Old, a $9,000 volcanic single malt limited to just 622 bottles worldwide.

To unveil it, Thrive worked with the Talisker ANZ team, leading media and talent strategy and event production to stage a one-night-only dining experience at @thesaintpeterhotel, where chef @mrniland and @katelikescocktails crafted the menu and pairings around the whisky.

Guests including @mrtimrobards and @thelifeofmartythomas joined media, influencers and whisky enthusiasts for the occasion, which earned national coverage and Excess Earned Attention™.

Congratulations to the Talisker and @diageo team for a night that did the Magma 47 justice 🥃

#ExcessEarnedAttention #ThrivePR taken in The Grand National Hotel by @thrivepr
2
2 months ago
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