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Til Valhalla Project

@til_valhalla_project

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Apparel that saves veteran lives through
donations and honors fallen heroes
with custom memorial plaques. 🇺🇸

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For some Veterans, the hardest part of service did not end when they came home.

It continued in surgeries. Physical therapy. Chronic pain. New limitations. Sleepless nights. Adjusting to a body or mind that no longer worked the way it did before.

American Veterans Disabled for Life Day gives us a reason to pause and see that part of the story.
Today, we Honor Veterans living with service-connected disabilities and the families who adapted alongside them. We recognize the work it takes to rebuild routines, ask for help, find new ways forward, and keep living a full life after service changed everything.

And to this T.V.P. supporter for sharing a moment that so perfectly reflects perseverance, strength, and the decision to keep moving forward — thank you for carrying the message with us.

Their sacrifice deserves more than a moment of recognition. It deserves respect that lasts. by @til_valhalla_project

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The strongest stories about T.V.P. rarely sound like advertisements.

They sound like real life.

A Veteran explaining why a certain message matters. A First Responder sharing the shirt they keep reaching for. A military spouse talking about what service looks like from the other side. A supporter telling the story of a Hero they still carry with them.

That is who our affiliate community is for.

People who already believe in the mission and want to share that connection honestly.

Affiliates can receive complimentary T.V.P. product to get started, commission on qualifying sales, exclusive perks, a custom link for their community, and the opportunity to help carry the mission farther.

You do not need a perfect feed. You need a real connection and a story worth telling.

https://ambassador.upfluence.co/tvp-affiliate-program-landing-page by @til_valhalla_project

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2 days ago

R.E.D. Friday stands for Remember Everyone Deployed.

Every Friday, we wear red as a simple reminder that thousands of Service Members are still serving far from home, away from their families, doing the work most of us will never fully see.

It is more than a color. It is a visible show of support. A reminder that while life continues here at home, there are men and women still standing watch, still answering the call, and still sacrificing time with the people they love.

Wear red. Start the conversation. Remember Everyone Deployed. 🇺🇸 by @til_valhalla_project

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3 days ago

Breast Cancer Awareness Month always feels personal, because for so many people, it is.

Behind every pink ribbon is usually a real story.

A mother. A sister. A daughter. A best friend. A wife. A grandmother. A coworker. A neighbor.
For some, this month is about survival.

For others, it is about treatment, waiting rooms, surgeries, scan results, and the quiet kind of courage most people never fully see.

And for many, it is also about loving someone through it, showing up with meals, rides, prayers, check-ins, and simply staying close when life feels heavy.

That is what this month reminds us of.
Not just awareness, but people.
Not just pink, but perseverance.
Not just a cause, but real lives that have been changed forever.

If Breast Cancer Awareness Month means something to you, we see you.
If you are walking through it yourself, we are thinking of you.
If you have stood beside someone you love through their fight, we are thinking of you too.

This month, we Honor the strength it takes to keep going, the tenderness it takes to care for others, and the stories that deserve to be carried with compassion.

💖 If someone comes to mind when you read this, tag them below or simply let them know you are thinking of them today. by @til_valhalla_project

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5 days ago

There are certain shirts you buy because you like the design.

And then there are the ones you reach for over and over because the message starts to feel like part of you.

The one you wear on a hard day. The one that starts a conversation. The one that makes someone stop and say, “I needed that today.” The one that somehow becomes the shirt you pack for every trip, wear to the gym, throw on for errands, or keep grabbing without even thinking about it.

Those are some of our favorite stories to see.

As we move into fall, we want to know which T.V.P. designs and messages have become part of your everyday life.
Maybe it is Keep Going. Maybe it is Be Kind. Maybe it is Hard Days, Being Broken, Never Forget, or another message that found you at the right time.

Share a photo in your T.V.P. gear and tell us which design has become your favorite and why.
Tag #tilvalhallaproject so we can see where the mission is showing up this fall.

🇺🇸 We love seeing the messages that stay with you. Shout out to @oatmeal_chapalappagus by @til_valhalla_project

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6 days ago

Serving the mission is important.

So is being properly caffeinated while doing it.

Happy National Coffee Day to everyone who refuses to face the morning unprepared. by @til_valhalla_project

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7 days ago

September is ending.

The calendar will move on.

But for the person who is still struggling, nothing magically gets lighter because the month changed.

That is why the check-ins have to keep going.

Keep sending the text. Keep making the call. Keep asking twice when “I’m fine” does not sound fine. Keep reminding the strong friend, the Veteran, the First Responder, the spouse, the coworker, the person who always shows up for everyone else, that they do not have to carry everything alone.

Mental health support should never belong to one month.

Sometimes the most important thing we can do is stay present long after the awareness campaign ends.

And if you are the one having a hard time, reaching out does not make you a burden. You do not have to wait until things feel unbearable to ask someone to sit with you, listen, or help you find support.

In the U.S., you can call, text, or chat 988 for free, confidential support 24/7. Veterans, Service Members, and their loved ones can call 988 and press 1, or text 838255, to reach the Veterans Crisis Line.

September comes to an end each year.

The care should not. by @til_valhalla_project

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8 days ago

Gold Star Mothers and Families Day

There are losses that change a family forever.

For Gold Star Mothers and Families, remembrance is not reserved for one day on the calendar. It lives in empty chairs, old photographs, birthdays, holidays, stories retold, traditions carried forward, and the quiet moments when a name still feels just as present as ever.

Today, we Honor the mothers, fathers, spouses, children, siblings, and loved ones of our Fallen Heroes.
We recognize the strength it takes to carry both grief and pride at the same time. To keep telling their story. To say their name. To protect their legacy. To live forward while always carrying someone who should still be here.

At T.V.P., so much of our mission begins with families like these.

Every plaque we create is a promise that their Hero will not be forgotten. That their service mattered. That their sacrifice mattered. That their name still matters.

To every Gold Star Mother and every Gold Star Family: we see the love behind your loss, the sacrifice your family continues to carry, and the legacy you work every day to preserve.

🇺🇸 Today and always, we Honor your Fallen Hero with you. by @til_valhalla_project

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8 days ago

She was the one with the diagnosis.

The appointments were in her name. The doctors spoke to her. The treatment happened to her body. She was the one everyone called strong.

But there was someone sitting beside her in the waiting room.

Someone keeping track of what the doctor said when her mind was too overwhelmed to hold another piece of information. Someone making sure there was food in the refrigerator when she was too tired to cook. Someone answering texts from family because she did not have the energy to explain how she was doing one more time.

Someone who learned when to talk and when to just sit beside her.

And maybe no one ever called that person brave.

That is the part of breast cancer awareness we do not always talk about.

Cancer happens to one body, but it can change the rhythm of an entire family. There are husbands learning how to care for the woman who has always cared for everyone else. Mothers sitting beside daughters when they would give anything to trade places. Sisters, friends, children, coworkers and neighbors quietly rearranging their lives because somebody they love needs them.

Most of it will never make a photograph.

It is the ride to an appointment. Washing her hair when she cannot lift her arms. Sitting on the bathroom floor. Picking up the kids. Making her laugh on a day when nothing feels funny. Showing up again tomorrow.

This month, we Honor the women fighting and the women who have fought. We remember those we have lost.

And we also see the people beside them.

Because sometimes the greatest act of support is not knowing exactly what to say.

It is simply making sure she never has to walk through it alone. by @til_valhalla_project

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10 days ago

Twenty-five years later, the promise remains: their names will still be spoken.

This year, T.V.P. traveled to New York to Honor eight Fallen Heroes whose lives and legacies remain deeply woven into the story of September 11.

FDNY Paramedic Carlos Lillo.

The seven Fallen Heroes of FDNY Engine 219 and Ladder 105: Capt. Vincent E. Brunton, Lt. Thomas R. Kelly, FF John G. Chipura, FF Robert T. Linnane, FF Dennis P. O’Berg, FF Henry A. Miller Jr. and FF Frank A. Palombo.

Alongside FDNY EMT and Ground Zero responder Stephen Spellman and Retired U.S. Army Lt. Col. Perry Blackburn, we walked through places where memories still live—in the firehouse, along the streets of New York and in the stories carried by those who knew these Heroes.

This film is about more than the creation and delivery of memorial plaques. It is about friendship, service, sacrifice and the responsibility we inherit when others entrust us with the names of those they lost.
It is about making remembrance permanent.

We are deeply grateful to FDNY NY, Stephen Spelman and Perry Blackburn for helping us tell this story with the care it deserves.

Watch the full film and help carry their stories forward: 🇺🇸

#NeverForget #HonorTheFallen #FDNY #September11 #MemorialPlaques #TilValhallaProject by @til_valhalla_project

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10 days ago

Pink is never just a color.

For some, it represents the person they love who fought breast cancer with everything they had. For others, it represents the one they lost too soon. It may be worn for a mother, sister, wife, daughter, friend, coworker, neighbor, or for the person still in the middle of treatment trying to stay strong one day at a time.

It may also be worn by the survivor who knows exactly what it took to make it here.

Our Breast Cancer Awareness Collection was created for those personal connections. For the names, stories, prayers, appointments, scars, hard conversations, quiet fears, and moments of hope behind every pink ribbon.

This collection is not about wearing pink because it is October.

It is about wearing pink because someone matters.

Because their fight matters.
Because their story matters.
Because awareness matters.
Because no one should feel like they are walking through it alone.

Whether you wear this collection in Honor of someone you lost, in support of someone still fighting, or as a survivor yourself, we hope it reminds others to check in, show up, and keep carrying hope forward.

🇺🇸 The Breast Cancer Awareness Collection is now available. by @til_valhalla_project

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12 days ago

AW3 Haitham was just beginning his Navy career when an ordinary morning at NAS Pensacola became a day our military community would never forget.

On December 6, 2019, a gunman opened fire inside a classroom building at Naval Air Station Pensacola. The attack killed three young Sailors: AW3 Mohammed S. Haitham, Ensign Joshua K. Watson, and AW3 Cameron S. Walters and wounded eight others. The Department of Defense later formally identified the shooting as a terrorist attack.

Among those Fallen Heroes was AW3 Mohammed S. Haitham, U.S. Navy.

Born December 16, 1999, Mohammed was just months into his Navy career. He had graduated from boot camp with honors before reporting to Pensacola to train as a Naval Aircrewman. Before the Navy, he had been a standout distance runner in St. Petersburg, Florida and he brought that same perseverance and determination into his military service.

When the attack began, Mohammed was among the Sailors who acted with courage. The Navy said the Fallen Sailors showed extraordinary bravery, moving toward danger rather than away from it and helping save lives.

In recognition of his actions and service, Mohammed was posthumously advanced to Naval Aircrewman Mechanical 3rd Class and awarded his Wings of Gold. His memorial record also recognizes him with the Navy and Marine Corps Medal and Purple Heart.

He was only 19.

A young Sailor whose career had barely begun, but whose courage became part of Navy history.

We had the profound Honor of creating a memorial plaque for AW3 Mohammed S. Haitham, so that his name, his service, and what happened that day continue to be remembered.

Fair winds and following seas, Shipmate. Til Valhalla, Brother. 🇺🇸 by @til_valhalla_project

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