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Brian Herriot

@timefreedomlife

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Author of TIME FREEDOM (Sept 2026)
🎙️ Podcast Host | 💰 Financial Advisor
Work less. Live more. Freedom starts now ⬇️

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I'm beyond thrilled - My book Time Freedom is officially coming out next Fall, 2026!

In it, I dive into everything learned over the course of my life and career, including:

- How to approach crafting a rich, free life
- All the frameworks and tools I teach as a financial advisor and business coach
- How to shift your perspective from just building wealth to making a path to TRUE freedom - spending your time on what truly matters and fulfills you.

Time Freedom is written for anyone who wants freedom and flexibility well before they are rich or retired. Pre-order links + a chance to listen immediately… coming mid-January!

Sign up for my mailing list through the link in my bio to get all the latest updates and news as they come (and even a sneak peek on Chapter 1). They're coming fast!

Thank you for being here, and I'm so excited to share this journey to Time Freedom with you :)

#timefreedom #buildingwealth #entrepreneurship #financialinequality #financialfreedom #timefreedombook by @timefreedomlife

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10 months ago

“Work part-time longer, retire later.”

That was the headline in the East Bay Times this week talking about my book, Time Freedom.

At first glance, it sounds like the exact opposite of what most financial authors preach. We’ve been conditioned to believe that freedom only happens after you spend 30 or 40 years grinding full-time to build a giant nest egg, only to stop completely at 65.

But that assumes your health, your energy, and the people you care about will simply wait around for your golden years.

When you downshift to flexible, high-value part-time or consulting work mid-career, the math changes. You don't need a massive portfolio right away because your cash flow covers your day-to-day life. You keep your mind sharp, stay connected to work you actually enjoy, and get 20+ hours back every single week right now.

If you're doing meaningful work on your own terms for 15 hours a week, "retiring later" isn't a sacrifice. It’s just living.

You can read the full piece in the East Bay Times here:
https://www.eastbaytimes.com/2026/10/13/alameda-financial-authors-advice-work-part-time-longer-retire-later/?share=cabobioaumnrgb2aao1t

How would your life look right now if you had an extra 20 hours of autonomy every week?
#TimeFreedom
#FutureOfWork
#RetirementPlanning
#FractionalWork
#WorkLifeDesign by @timefreedomlife

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3 days ago

I had a blast sitting down with Joanna Penn on The Creative Penn Podcast to talk about something I’m deeply passionate about: designing a life around Time Freedom rather than waiting for an arbitrary retirement date.

We dove into:
• Why work-life balance often just means “stealing an hour by day to pay it back at night”
• The difference between true time freedom and traditional financial independence
• How understanding your money personality gives you the confidence to build real flexibility into your year (yes, even taking entire summers off)

Whether you’re an entrepreneur, an author, or navigating a traditional career, you don’t have to wait until 65 to live a life you love.

Head over to thecreativepenn.com to give it a listen!

#TimeFreedom #TheCreativePenn #WorkLifeDesign #FinancialConfidence #SmartMoney by @timefreedomlife

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6 days ago

We are not meant to win life, but rather, live it.
Most people spend decades running on the assumption that life only starts after you cross some magical finish line at sixty five. You work longer, grind harder, and sacrifice the exact years you have the energy to enjoy, all for a date on the calendar decades away.
Today, EIN Presswire featured Time Freedom and our look at why so many professionals are choosing a different route. You do not have to buy into the extreme hustle to build something meaningful, and you do not have to wait on a traditional retirement to start taking back your days.
You can read the full article here:
https://www.einpresswire.com/article/948227408/new-book-time-freedom-by-brian-herriot-offers-an-anti-hustle-path-to-entrepreneurship
#TimeFreedom #CoastFIRE #FinancialAdvisor #Solopreneur #WorkLifeBalance by @timefreedomlife

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10 days ago

Most retirement advice traps you between two terrible options.
Option 1: Work non-stop for 40 years, put away 10 percent of your paycheck, and hope your health holds up when you finally retire around 65 or 70.
Option 2: Cut every small joy out of your life right now, save half your income, and race to quit your job by 40.
When Andy Hill sat down with Kirby and me on the latest episode of Time Freedom, he walked through why that second extreme almost broke his marriage, and why traditional retirement never made sense in the first place.
Here is the truth: You do not have to pick between sacrificing your present or betting everything on an uncertain future.
There is a middle path. Coast FI and flexible work give you room to breathe today while keeping your investments working in the background. The real goal was never sitting around doing nothing at 40. The goal is having the freedom to choose work that matters to you, on your own terms.
Listen to the full conversation with Andy Hill at the link below.
https://timefreedompodcast.com
#TimeFreedom #CoastFI #FinancialIndependence #IntentionalLiving #CareerDesign by @timefreedomlife

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11 days ago

The Time Freedom Podcast officially crossed into the top 5% of all podcasts globally.
When Kirby and I started recording these conversations, the goal was simple: talk honestly about what it actually takes to build a business that gives you your life back, without the fluff or empty hustle culture.
To see those conversations resonate with so many people across the world is genuinely humbling.
Huge thank you to every single person who has tuned in on a commute, shared an episode with a friend, or taken the time to drop a review. We appreciate you more than you know.
If you haven't checked it out yet, hit the link in my bio or head to
timefreedompodcast.com.
Here's to more Time Freedom!
#TimeFreedom #entrepreneurship #timefreedompodcast #financialfreedom #celebrate by @timefreedomlife

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13 days ago

Most people think the ultimate goal is grinding hard so they can walk away from work forever. But what if retiring early isn’t actually the finish line?

Purposeful, flexible work provides vitality, status, and community—things you don’t necessarily want to leave behind. Instead of burning out trying to sprint toward an artificial deadline, what if you designed your career to work longer on your own terms?

That shift changes everything: it takes the pressure off lifetime savings and lets you enjoy the journey now, not decades from today.

I dig into exactly how to build this balance in my new book, Time Freedom. Grab your copy today at the link in my bio!

#TimeFreedom #CareerDesign #RetirementPlanning #WorkLifeIntegration #Longevity by @timefreedomlife

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16 days ago

Check out "Always Have Enough," by Maria Melchor... and maybe you too can get your copy signed by the author.

From my Goodreads review: " The concept that ties the book together is "financial interdependence." The term works perfectly to help readers find a balance between two forces: financial independence (prevalent in the U.S.) and financial co-dependence (common in readers’ home countries). The idea couldn't be more clearly articulated."

This book is "honest, gentle, and much needed for first-gen families." Thanks for doing ALL THE WORK, @firstgenliving, to share your knowledge and insights with those who can benefit! by @timefreedomlife

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20 days ago

by @timefreedomlife

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22 days ago

Tonight’s the night!

Join Brian Herriot at Books Inc. in Alameda at 6:00 PM to celebrate the launch of Time Freedom!

Come grab a signed copy, hang out, and dive into what building true time freedom is all about. Whether you’ve already picked up the book or are just curious to hear Brian speak, we’d love to see you there!

📍 Where: Books Inc. (Alameda) ⏰ When: Tonight at 6:00 PM 🎟️ RSVP: Tap the link below (or head over to our story) to grab your spot via Eventbrite!

Drop in, say hi, and let’s celebrate. See you at 6! 👋✨

#TimeFreedom #BrianHerriot #BooksInc #AlamedaEvents #BookSigning taken in Books Inc. in Alameda by @timefreedomlife

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23 days ago

Think of the last time you said yes when you meant no.

A colleague said something that crossed a line. A doctor recommended a test you weren't sure about. Someone at the table said a thing you let pass. You felt it before you could name it, and then you smiled and went along with it.

Dr. Sunita Sah has spent her career studying that exact moment, and on Tuesday, September 29th at 7pm ET she's joining us on Live Author Readings to read from Defy.

She's an award-winning Cornell professor and a trained physician, and her national bestseller does something unusual: it moves past the idea that standing up requires heroism to a simpler truth. Defiance is acting on your values in the moment pressure arrives, and it is a skill you can learn.

Dr. Sah will read from the book. We'll have a real conversation about why capable, principled people go quiet in exactly the moments they most want to object. You'll get to ask your questions. And she's bringing something exclusive for everyone who stays to the end.

Registration required link in the bio! by @timefreedomlife

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24 days ago

When I tell people I’m a “free-timer,” I usually get a double take.
No, it has nothing to do with freeloading or two-timing. To me, being a free-timer simply means having complete control over your calendar. I love my work, but I also love long breaks—and I’ve built my life around focused sprints of intense work followed by extended time away with family.
Summers off aren’t just for teachers anymore. When you choose to optimize for freedom rather than wealth accumulation alone, stepping away on your own terms becomes entirely possible.
If you’re curious about how that blueprint works in practice, come hang out with me this Friday!
I’ll be at Books Inc. (1344 Park Street) this Friday, September 25, at 6:00 p.m. to talk through Time Freedom, answer your questions, and sign copies of the book.
I’d love to see you there, say hello, and chat about how you can start reclaiming your own time.
#TimeFreedom #FreeTimer #WorkLifeDesign #IntentionalLiving #BookSigning taken in Books Inc. in Alameda by @timefreedomlife

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25 days ago