Instagram story viewer> @tinasmithdesign> Posts

Tina Smith

@tinasmithdesign

8.5K

followers

1379

following

typography & creative direction
formerly: the new york times, google, faculty @ MICA
outside in aspen: @tinaholleysmith
young guns 19

POSTS STORIES REELS

The Kids Table case study now on my site! @thekidstable.world What a joy making this cookbook with @dontbeafool! 22 families’ recipes with her amazing film photos throughout ❤️

1. Custom typeface Niblet in use for big type spreads 😋
2. It was inspired by kids play blocks and drawn for the book as a variable width typeface so it could flex across spreads keeping consistent proportions 🧱
3. The color system! Each family has a unique hue that ties back to the gradient at the start of that section and creates a gradual shift as you turn the pages 🎨
4. The type system, featuring Roslindale by @djrrb and Seabirds by @205tf 🔤
5. Quote page with Niblet allowing me to keep consistent grid system with shorter/longer words! 📐
6. Recipe sections with custom syrupy lettering, sketch to final 🧈
7/8. Cover! Spines! 📚 by @tinasmithdesign

November type/animation play pt 1 👩🏼‍💻
feat. my typeface Nolita by @tinasmithdesign

Making more ligatures & alternate characters for my Porphyry typeface. Update coming soooooon 💎 by @tinasmithdesign

Designed the cover for Harper’s Magazine January 2025 issue: Ghost Music

+ some sketches that didn’t make the cut 👻

Art direction by Sheila Wolfe by @tinasmithdesign

lettering & design for @creech_studio holiday gift, 2021

I love making weird letters inspired by plants/fungi and love printing them with embossing even more. and making freeform typesetting for the direction cards...lots of fun with this project!! some unused lettering sketches in the last slide ✏️

creative direction by @griffincreech & @ashleyashleyjones by @tinasmithdesign

logotype options for Parea, 2021 by @tinasmithdesign

welcome to my studio 📚✏️🐈🌿 by @tinasmithdesign

Lettering for Netflix Tudum’s Bridgerton glossary last year: romantic regency terms in the swashiest of letters ✨ swipe for sketch process!

Art direction by Ben King at Netflix by @tinasmithdesign

hello may 🌿

#typography #lettering by @tinasmithdesign

Some favorite spreads from @thekidstable.world 🥄

Designed a custom typeface just for this book, then went wild with color, layout, and lettering to match the energy of the recipes and family stories inside.

@dontbeafool came up with this book and took all the gorgeous film photographs ❤️

Big thanks to @jrscheer for bringing us together 💫 by @tinasmithdesign

Cover for The Kids Table 🍽️ aaaand I designed all 432 pages inside—plus a custom typeface made just for the book. More soon.

@dontbeafool dreamed up this project and photographed 22 families on film (!!). She also self-published—no small feat. If you have bookstore connects, reach out to her!
Now available to buy ❤️💙💚🖤
@thekidstable.world by @tinasmithdesign