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Tom Staniford

@tom.stani

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Director, Cinematographer, music lover
Creative director and founder @gusto.film
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We don’t deliver recipe boxes. We don’t prepare delicious Italian cuisine. We took the opportunity of a long overdue showreel update to clear our name and tell the world what GUSTO really means 🍿🎬 If Matt Berry had seen this, he would have agreed. #productioncompany #commercialdirector #videoagency taken in Brighton, England, UK by @tom.stani
15
2 years ago
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We’re excited to share our latest campaign with Abbey Road and Gretsch Guitars celebrating Abbey Road’s first-ever musical instrument...the RS201 Studiomatic 🎸 5 years in the making, we brought this epic collaboration to life with a series of muso-first launch films capturing how the instrument was shaped by the people and processes from inside Studio Two. Over a million views in the first two weeks 💥 We’ll post the full 17 minute mini-doc next week for the guitar heroes 🤘🏻 Director @blakeclaridge EP @philmedders Creative Director @tom.stani Producer @jasmine_producer Post-Producer @lmaryrichards DP @mattgillan 1st AC @rebeccarichards_ 2nd Camera @zakathorpe Gaffer @redroadproductions Spark @redroadproductions Sound Recordist @christianwellsfilm Runner Vic Moyo Lead Editor @mitch.edit Editor @zakathorpe Colour @fszulc_colour Colour Producer @producedbydan Colour House @colourbyfawn Audio mix/Sound design @nickrice5 by @tom.stani
13
10 months ago
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For @whizzkidzuk and their “Childhood Can’t Wait” campaign, we set out to capture one simple truth: every child deserves a childhood that moves. The charity wanted a film that felt nostalgic but urgent - a reminder that while most kids race through playgrounds and puddles without thinking twice, too many are still waiting for the right wheelchair to make that possible. We built the story from a series of vignettes of childhood. These quiet, observational moments gave space for Charlie’s energy and joy to shine through. Watching her move, laugh, and live became the heartbeat of the film. With @julietklottrup directing, her documentary eye brought a timeless honesty to every frame, with the result being a piece that feels both timeless and immediate, reminding us that childhood should be for everyone. Director @julietklottrup Creative Producer @jemma.levine DOP @tom.stani Executive Producer @philmedders Editor @mitch.edit Prod. Co @gusto.film Client @whizzkidzuk by @tom.stani
1
a year ago
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1 milllion views in 1 week. ⚡ ️ That kind of response doesn’t happen by accident. We built a bedroom set inside Fender HQ and teamed up with @mother_vulture to launch the new Gretsch Streamliner and Electromatic Jet Collection. This campaign was about shifting perspective. Showing that Gretsch isn’t a relic from the past, but a force built for what’s next. (And yeah, kicking a TV really drives that home.) 🎸 Crew Director @blakeclaridge Creative Producer @jemma.levine Executive Producer @philmedders DP @imtheshit Cam Assist @zakathorpe Creative Director @tom.stani Gaffer @redroadproductions Spark @redroadproductions Editors @hanshootsfirst Prod Co. @gusto.film Client @officialgretsch by @tom.stani
0
a year ago
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The Unlikely Way - a film that proves luxury can have a sense of humour. Made with our friends at Magick for the brilliantly offbeat team at @studio.underd0g - this one celebrates craftsmanship and chaos in equal measure, directed by our very own @blakeclaridge Part Willy Wonka, part Wes Anderson, it takes viewers inside a “watchmaking facility” where precision meets pink lemonade, flamingo feathers, and a few tears (literally). Founder Richard Benc and his real team star as themselves - with a cheeky cameo from Justin Hast. Shot in @york_road_studio , we built and rebuilt worlds overnight, wheeling in paintable flats and handmade props to craft something that felt as tactile and playful as the brand itself. It was an ambitious budget but that became the magic. Constraints shaped the style, and the result feels reflects the brand - bold, charming, and wonderfully unexpected. Client @studio.underd0g Prod Co. @gusto.film Crew Director @blakeclaridge DP @tom.stani Executive Producer @philmedders Producer @jasmine_producer Art Director @fainche_mc_ardle_ Art Assistant @melevansartworker Gaffer @redroadproductions Spark @georgie_callaghan_ 1st AC @danzigg HMU @ellienightingalemakeup & @elloiseindiaweddings Editor @mitch.edit Colourist @hansquires by @tom.stani
5
a year ago
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Episode 2/4 – Impossible Until It’s Done Child Protection • Mental‑Health AI • Migration The second film in our mini-doc series introduces @sussexuni internationally‑leading work: protecting children from exploitation, revolutionising mental health through AI, and reshaping migration discourse and policy. These stories underscore the Centres’ commitment to advancing People, Planet and Progress on a global scale. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani 2nd Cam @joesampson_dop Producer @jasmine_producer Gaffer Assistant/Runner @aaron_swinden Editor @mitch.edit Client @sussexuni by @tom.stani
0
a year ago
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Almost 2-year-old Ibrahim wasn’t eligible to receive a wheelchair through local services, but his wheelchair from @whizzkidzuk has given him the opportunity to have freedom and adventures just like other children his age... We were lucky enough to be able to tell his story. Here are some powerful snapshots of it. ⚡ Director @tom.stani DOP @ross_marshall_uk Producer @jasmine_producer Editor @mitch.edit Prod. Co: @gusto.film Client: @whizzkidzuk by @tom.stani
2
a year ago
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There are jobs that fill your reel, and there are jobs that fill your heart. For us, this was both. We partnered with @samaritanscharity to create a film that puts urgency and human connection at its core. Shot on the streets of Hove with real Samaritans volunteers, this piece gives voice to those who usually do the listening. For some, tomorrow is really too late. We hope, in our small way, we’ve managed to help those that need it. 💚 Prod. Co: @gusto.film Crew List: Director @tom.stani Creative Director @blakeclaridge DOP @thehenrygill Senior Producer @jasmine_producer Executive Producer @philmedders Focus Puller @hcolemanfilm Gaffer @redroadproductions Spark @teacosey96 Talent Coordinator @jemma.levine.producer Makeup Artist @annelie_bystrom Production Assistant @zakathorpe Editor @samrookes Editor @mitch.edit Colourist @fszulc_colour Colour producer @producedbydan Colour house @colourbyfawn Sound Mix @tom.stani Client @samaritanscharity Lead talent @dan_crowder1 💚 by @tom.stani
4
a year ago
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Episode 1/4 – Impossible Until It’s Done Quantum Computing • Eco‑acoustics • Podoconiosis The first of our mini-doc series “Impossible Until It’s Done” dives into the @sussexuni pioneering researchers behind quantum computing breakthroughs, innovative eco‑acoustic monitoring, and the battle against podoconiosis. These Centre of Excellence teams are pushing boundaries on People, Planet and Progress. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani 2nd Cam @joesampson_dop Producer @jasmine_producer Production Assistant - Raha Salehi Editor @mitch.edit Client @sussexuni by @tom.stani
0
a year ago
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“This HAS to be the best marketing campaign for not only Decapitated and Vogg BUT for Jackson guitars. Jackson keep doing this shit… it’s about damn time.” - @philosopherofkaos8829 Jackson released a new line of matte black guitars... We killed the lights, hit record and @decapitatedband @sirvogg (AKA the “shredmaster”) did the rest. Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani EP @philmedders Spark - Gianni Morreale Editor @mitch.edit by @tom.stani
1
a year ago
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Orange just dropped their first ever turntable. As one of Britain’s last independent amp manufacturers we had the honour of bringing our production game to this milestone moment. Built & designed with the same attitude and precision that’s made their amps a staple on stages for decades - this thing is a BEAUTY. 🧡 Prod. Co: @gusto.film Director @blakeclaridge DOP @tom.stani Creative Producer @jemma.levine.producer EP @philmedders Editor @mitch.edit Client @orangeamplifiers by @tom.stani
6
a year ago
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Our mission was to thrust Higgidy Pies into a more urban dwelling, gen z market, creating a spec ad that represented a range of demographics and diets with just a single actor. 🥧 We designed custom virtual kitchen backgrounds and used an OLED screen with half-sets and props to wrap around our talent. We focused on creating sensationalist camera interactions with the food and character using a 360-degree camera rig to perform continuous camera rotations and rolls. This fluidity, along-side VFX transitions, extra steam, and sound design, tied the piece into a sensory feast - ultimately rumbling the tummies of the viewers. Bonus points if you can name the inspiration for the music score. 📸 @blakeclaridge - Director @jemma.levine.producer - Creative Producer @jasmine_producer - Senior Producer @tom.stani - DP @joesampson_dop - Gaffer Nick Rice - Composer @mitch.edit - Editor Richard Payne - VFX @gusto.film - Creative & Production by @tom.stani
7
a year ago
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