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Torie | Business Coach | Marketing Strategist | Content Creator

@toriehelsel

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illness may be chronic, but baby I'm iconic ✌️
for mission driven brands who give a damn & the real women who want a life that feels like their own ↓

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I sobbed the most hideous uncontrollably painful cry when we found out we were having a girl.

I told my husband it was because I REALLY felt like we were having a boy, but that was a lie. It was because my life flashed before my eyes and all of the pain, agony, and heartbreak it took for me to even get pregnant.

The weeks I used to spend crying in bed, missing school and hanging out with my friends as a teenager.

The multiple doctors that I kept going to that kept telling me I was too young and it was just bad cramps

Finally getting a diagnosis. Pumped full of drugs with awful side effects. Surgery after surgery.

My daughter is 8 now and this plays on repeat over and over in my mind the same way my husband watches The Office.

That’s just one reason I go to therapy 🤣

I know it’s out of my control.. and at least if she ends up JUST like me. I know she will be okay 🫶

If you’re a mom struggling with this too DM me the word “ENDO” to join my Endo Mamas group chat 🎗️ by @toriehelsel

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3 months ago

Plot twist 👉 I didn’t leave HR… I just took it online.

I’ve always been the person who talks to people, figures out what they need, and connects the dots.

Now those conversations just happen in the comments and DMs instead of an office.

And honestly? I love it way more. 🥰

If you need consistent leads but don’t have the time or energy to nurture conversations yourself, I’m the girl who can help.

Lead gen & engagement starts at $697/month— PLUS if you sign by 3/6 you get $100 OFF!! 👏

DM me or @itsemmaborda if you want the details. by @toriehelsel

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8 months ago

What is that we used to call it around here?

An Indian summer? @cleguardians

I’m not ready for these beautiful fall days to end. 🍁

And I hate to get my hopes up, but you know I love to look on the bright side. Let’s go Guards ⚾️

#octoberbaseball #northeastohio #ohiofall #clevelandguardians #playoffbaseball taken in Youngstown, Ohio by @toriehelsel

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3 days ago

I’m just like you. Some days I know EXACTLY how I’m getting through it… other days I have no clue. 🤷‍♀️

I’m a wife, mom, house manager, business owner, and also neurodivergent and chronically ill. My husband travels for work and being a parent with chronic health problems means we’re always thrown into a pivot last minute around here. Not to mention the world is literally on fire these days.

Do I know I’m doing too much? You betcha and it will kick me in the butt at some point. I’m not perfect and I’d be lying if I said I had it ALL figured out. But I sure keep trying…

Before I had my daughter at 29, I gave up on A LOT for the wrong reasons.

I constantly felt like I’d failed or been left behind in almost every scenario I should’ve been seen and as people pleasing eldest daughters we learn not to show our needs.

We act fine.. handle it.. don’t inconvenience anyone else.

But when I became this little girls mom, it changed how I see EVERYTHING. Like how is it possible to transform this much!?

She makes me WANT to try harder, fight harder, try new things and expand my thinking. She has become the reason for everything I do. She makes me want to keep going.

So even when I have the shittiest day or get the worst news, I look at her and all of a sudden I don’t want to give up. Not on myself, on my business, and certainly not on her.

I’ve spent my entire 30’s (I’m turning 38 this month) unlearning the don’t ask for help thing, and TBH I still struggle sometimes. But I’m doing my best and that’s literally all any of us can do.

I think we deserve more happiness than we let ourselves have and I want my daughter to grow up watching me go after it instead of watching me disappear.

If you’re in the thick of it too, I’m so happy you’re here! Let’s be friends, we got this together. 🫶

#momownedbusiness #adhdentrepreneur #spooniebusiness #chronicillnesslife #endowarrior by @toriehelsel

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11 days ago

Genuinely curious how many people have heard of Youngstown and what you think you know?! 👀

Because I bet your perception is all wrong lolol

If you’re here too, say hi! 👋 taken in Youngstown, Ohio by @toriehelsel

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2 months ago

Get in bestie, it’s Libra season ⚖️

#librawoman #libraseason♎️ #astrologymeme #contentcreatorlife #onlineserviceprovider by @toriehelsel

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16 days ago

I will shout about these from the rooftop because I genuinely did NOT expect to love them this much. 🤣

And before anyone asks.. I am not sponsored by Therabody. I ended up with these (as my anniversary gift) because my husband watched me suffering at the start of our LA trip and said, “Hell no! We’re not letting this ruin our entire trip.”

@therabody if you’d like to change that arrangement… my DMs are open just saying. 😉

The thing about being taking care of yourself while chronically ill is sometimes you don’t need ANOTHER thing.

I am actually the LAST person who wants to add another thing to my routine. Another supplement, gadget or “wellness” trend I’m supposed to remember every day.

I mean I couldn’t even remember to pack my medication on this trip. 🤣

But Therabody’s SmartGoggles? I will happily reach for them.

Because they aren’t just a “travel or wellness hack” for me.

They’re the thing I put on when my head is POUNDING and I need the world to shut up for a minute.

They’re what I reach for when I’ve had a long day and my nervous system is like, NOPE! Absolutely not.

I put them on when I’m trying to wind down before bed and my brain has decided that 11:47 PM is the perfect time to run through my todo list then review every awkward thing I’ve ever said since 2004.

And honestly, I’ve started reaching for them in those little moments when I just need to tap out for a second.

Pairing some relaxing music with the heat, compression, vibration and blackout make it feel like someone hit the pause button on the outside world.

Which is probably why I went from “ehh, this is a nice anniversary gift, babe” to “these are absolutely coming everywhere with me.”

And not just in my suitcase. They live on my nightstand now. 😂

Because when something makes me feel this good AND doesn’t require me to remember 47 additional steps in my day?

I’m in… fo lifeeee

So if you want to check them out, comment “GOGGLES” and I’ll send you the link. 👀

And Therabody… seriously. If you want to make this relationship official, you know where to find me. 🫶

SHOUT OUT TO MY HUBBY! 😘

#therabody #smartgoggles #travelwellness #selfcaremoments #chronicillnesslife by @toriehelsel

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19 days ago

I’m not going to hold your hand when I say this (& don’t come at me 🤣)…

But you’re capable of more than you realize. I know you already know that, and I know that it’s never made a flare disappear or helped a new client land in your DMs.

And I’m DEFINITELY not here to tell you to suck it up and push through it. But, I am here to tell you that I know that what it’s like to stare at your DMs knowing you should respond to that lead but your fingers just CANNOT do it today.

I know what it’s like to be scared shitless because you haven’t had the energy to create and post content for dayssssss.

And hi, 👋 Here to also tell you that the only way you the only way you keep showing up on days like that is because the business itself doesn’t fall apart when you do.

Yeah yeah you know that, too. But I know you’ve bought the courses and tried to implement everyone else’s “brilliant ideas”, and that’s exactly WHY nothing has worked yet.

Because nobody has actually sat with YOU and chronic illness proofed YOUR business with systems that make sense for YOU.

So if you need a new chronically ill (& ND) friend, a coach who GETS it, or shown proof it’s possible… I’m your girl! 🫶

Because around here your capacity doesn’t determine your capability and your business doesn’t have to survive on life support (even if you do).

Sorry.. dark humor. If we don’t laugh, we’ll cry.

#chronicillnesscoach #spooniebusiness #onlineserviceprovider #businesscoachforwomen #adhdentrepreneur by @toriehelsel

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25 days ago

There really is no point to this post other than to try to make myself feel better 🤣

My entire house got a scrub today. Special shout out to @clorox @dawndishwash @bissellclean for helping me restore my home to its previous level of cleanliness and keeping me from a mental breakdown.

I love my dogs, but man days like these make me question my life’s decisions.

Anyways, if your pet did something gross today help a girl out and share it with me so I don’t feel so bad.

#partnership #clevelandhummingbirds @hummingbirdshq by @toriehelsel

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a month ago

I swear I used to hear a tiny little sad violin every time I would stop and think about my laundry list of diagnosis codes and the stuff they’ve ruined for me. 🎻

The nursing degree I never finished…

The job I lost after 9 years…

My faith in the healthcare system…

The version of motherhood I thought I’d have…

And for a LONG time, I looked at all of that every day and thought, “Wow. My life really is pretty fcked up, huh?”

And honestly, I wasn’t wrong.

Those things DID hurt. Still do sometimes.

I didn’t know what was going to come next. I couldn’t see what ANY of it was going to lead to.

But six years into freelancing, with a daughter who’s now in third grade, a business I built MYSELF, and perimenopause to help give me some perspective… 😂

I’ve had enough time to look back at the WHOLE picture instead of just the pieces I lost.

So I didn’t finish nursing school.

Maybe I wasn’t supposed to spend my life in healthcare. Maybe I would’ve burned myself into the ground.

And yeah, I lost a job I’d been at for 9 years where I was wildly underpaid and even more undervalued.

But that loss pushed me into freelancing.

And this business gave me a life where I can be there for my daughter WHENEVER, work around my health, take a random Tuesday off, travel with my husband and make money without asking someone else for permission to live MY life.

That’s a pretty fcking different story than the one I was telling myself 6 years ago.

And maybe that’s why I care SOO much about helping other chronically ill, ND, and disabled freelancers build businesses that give them this same kind of freedom.

Because you don’t have to build a successful business that costs you your life. 🫶

If that’s the kind of business you want, let’s be friends!

#adhdentrepreneur #chronicillnesscoach #spooniebusiness #onlineserviceprovider #creativebusinessowner by @toriehelsel

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a month ago

Suns shining, I haven’t slept, it’s been hotter than Hell (record breaking temps to be exact!), and I’ve puked in more random places than I’m proud to admit on this trip🤮

But there’s something about being in a place where I can see the ocean and the mountains at the same time that makes me forget about all the other stuff. 🤣

So yeah, being chronically ill has made this trip a little more chaotic than it needed to be. But it’s still been one for the books! Forever grateful for my hubby and our support system for helping me enjoy some much needed time away from Ohio.

Still have a few more days before I’m headed home, so enjoying every single minute! ☀️

#selfcaretrip #latourist #freelancebusiness #millennialmarriage #chronicallyill taken in Santa Monica Pier by @toriehelsel

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a month ago

Chances are if you’re seeing this reel, you’ve also been exposed to the most vile article published by @telegraph this week.

I could go on and on about ALL of the things wrong with this article.. but there’s SO many other brilliant chronically ill and disabled creators already putting in the work so I’m amplifying their voices by sharing takes to my stories.

If you haven’t read it, don’t give them the satisfaction of more clicks and angry words. Instead, let’s do something about it.

My wonderfully talented friend @badass.w.a.bad.ass has a petition going right now to get them to remove the article from their site.

If you or someone you love is chronically ill, disabled, or caretaking.. please take a short moment to stand with us and sign it. 🫶 I’ll link it in my bio!

We don’t get to be misrepresented by someone who has no idea what our lives are like. by @toriehelsel

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a month ago