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Tessa T.

@trainertess

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Co-Founder @pipelinesolutionsco
Helping boutique fitness studio owners on Mindbody & Mariana Tek save time and break through growth ceilings.

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Ten cancellations in a studio with 50 members is 20% of the base gone in a month. Ten in a studio with 300 is about 3%, and the raw number looks identical in both.

Cancellation rate is your cancellations divided by your active members, which gives you the percentage of your base you lost in a given period. A studio can be adding new members every single month and still be shrinking when the cancellation rate is outpacing the growth, and the raw number will never show you.

Next week is average billing per member, and why total revenue is close to a vanity metric. by @trainertess

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2 days ago

What is your studio actually worth? 💭
Not a guess, and not what someone else’s studio sold for. We mean the number a buyer would actually pay.
And this matters even if you never plan to sell. The same things that raise your studio’s value also make it easier to run every day.
So we built a free calculator. Plug in your members, churn, average billing and a few other numbers, and in about 2 minutes you’ll get a valuation estimate of what a buyer might pay. You’ll also see the one lever that closes the gap to your goal fastest.
It’s built on the valuation method from @mitch_mcginley’s book, The Number Nobody Talks About, so the math reflects how boutique studios actually get valued today. If you haven’t read it yet, we highly recommend it. 📓
Try it free: pipeline-solutions.co/calculator (link in bio)
#boutiquefitness #studioowner #pilatesstudio #fitnessbusiness #yogastudio by @trainertess

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3 days ago

At risk member percentage is the share of your active members with an engagement score of 60 or lower. It shows you how much of your base could cancel right now, rather than at the end of the month when the cancellations come through.

Owners usually find out a member was disengaged when the cancel request arrives, and by then the convo you needed to have was weeks ago. Hopefully yours is under 15% of your total member base.

Next week is why cancellation percentage and cancellations aren't the same number.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #memberretention by @trainertess

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10 days ago

What's the most important metric to track? (if you had to pick one!)

#studioowner #fitnessbusiness #gymowner #boutiquefitness #studiogrowth by @trainertess

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11 days ago

The top performing studios are clear on the basics:
- where their next leads are coming from
- what their conversion rates are
- which offers they're running right now
- what the next six months look like
- how their follow up works

None of it needs a big overhaul. It needs somebody to know the answers.

Thanks to Studio Grow for having us at the event.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #studiogrowth by @trainertess

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12 days ago

Map your retention effort across the whole membership this week. If almost all of it sits at the cancellation stage, move some of your attention to the first few weeks.

Comment RETENTION and we'll send you the full retention module from the Studio Owner OS.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #memberretention by @trainertess

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13 days ago

Next time another studio's post makes you feel behind, stop scrolling their feed and look at your last 90 days instead. At least then you're responding to your own studio rather than somebody else's highlight reel.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #studiogrowth by @trainertess

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14 days ago

Hit me up if you want to see what they’re doing to move the needle 🙌🏽 by @trainertess

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17 days ago

You probably opened your studio because you loved coaching, or seeing people change, or building a community around it. Payroll, lead follow up, SOPs and staff questions all day weren't on the list.

Somewhere along the way you became the answer to everything. A lead isn't converting and you work it out. A member complains and it comes to you, revenue dips and you're the one looking into it, and when someone calls in sick for the 6am, somehow that's you too.

Being the person who fixes everything is how you got the studio this far. It's also the thing stopping it from growing without you.

Comment OS and we'll send you the Studio Owner OS, which helps you build the rhythms to take these off your plate.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #studiogrowth by @trainertess

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19 days ago

You didn't open a studio to send templated texts. The tone your members love in class, the way your coaches talk and the way you talk to people at the desk, belongs in the messages too.

When a member reads a reminder and it sounds like your studio, the automation is doing its job. When it sounds like it could have come from any gym in the country, it's costing you something.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #memberretention by @trainertess

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23 days ago

You've probably had a month where a lot of leads came in but your revenue didn't move. Plenty of owners have, and the answer usually looks like spending more on ads.

But take a breath before you do and check your visit to membership conversion rate. This metric tells you how many people who took a class went on to become members. If it's low, volume of leads was never your issue.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #studiogrowth by @trainertess

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24 days ago

You've probably had the cancellation from somebody you'd have called a regular. They were polite about it, they had a reason ready, and you went back through their visits afterwards and saw the drop had been sitting there for weeks.

Happy members don't always say they're happy, and members on the way out almost never say they're leaving. Waiting for the cancel request to start a save puts you a month behind, so the visit pattern is where to watch.

#studioowner #fitnessbusiness #gymowner #boutiquefitness #memberretention by @trainertess

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25 days ago