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Sara - the brand & marketing activist

@truckel_creative

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Building the foundations for businesses who give a sh*t about the planet.
🌳 brand strategy
🌳 brand identity design
🌳 marketing
50 marketing ideas ⬇️

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Being consistent and visible doesn’t really do anything for your marketing unless what you’re saying is something that who you’re saying it to wants, or needs to hear.
Without an actual strategy of what to say, how to say it and who to say it to, you're just throwing ideas out into the void.
Visibility and consistency only works once you’ve got the what to say, how to say it and who to say it to bit nailed (have I said that enough now? 😄)

If you’d like help with that bit, there are several ways of getting this information out of me:
Sign up to my newsletter
Buy my new PDF workbook “What to Say: 50 marketing ideas hiding in what you already believe in”
Work 1:1 with me - book a call to discuss that more
Links to all of those are in my bio!

#marketingadvice #visibility #marketingforbusinesses #socialmediamarketing #marketingstrategy by @truckel_creative

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4 days ago

That ↑ was the first part of this week’s email titled “I massively broadened my reach (not a euphemism!)”.

I’ll be honest with you, I’m trying to tease you into signing up to my mailing list 😜
If you’d like to know the reason why I find it easier, then please sign up to my list and you’ll get it straight away (well you’ll have to wait until you’ve confirmed your subscription - make sure you check your spam folder for that - and got my usual “Welcome to my mailing list” email).

Link to sign up is in my bio (as always - do we really have to still say it everytime??!).

My emails are helpful and very (so I'm told) slightly, mildly amusing. They are also easy to unsubscribe from should you decide the emails just aren't for you!

Go on, you know you want to!

#marketingadvice #emailmarketing #emailsubscribtions #brandandmarketing #marketingforbusiness by @truckel_creative

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7 days ago

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8 days ago

Hey you, yes you, the founder who gives a sh*t about the planet, listen here.

I know you do great things in the world and great things for the world but you’re worried if you use any of that in your marketing you’ll turn people away.

I’m going to be blunt here - that's exactly what you want to be doing!

Your branding and marketing is a filter to get rid of anyone who you’re not for, and anyone you don’t want to work with, whilst filtering IN exactly the people and businesses you want to be working with.

So proudly tell your audience who you are and what you stand for so your audience knows you are their person (or not!).

if you’re just not sure how to do that, or even what to say, then “What to Say: 50 marketing ideas hiding in what you already believe in” for the absolute bargain price of £98 is exactly for you - and if you’re quick you might just secure one of the last free bonus 1:1s with me where we will go through your 50 ideas and pull out the best ones to start with.

Follow the link in my bio to buy and start filtering in those perfect clients!

#marketingtips #marketingadvice #businessmarketing #brandandmarketingactivist #idealclients by @truckel_creative

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9 days ago

You sit down to create some marketing content but your brain is like tumbleweed. You don't know what to say in your marketing so you give up frustrated and vow to try again another day - sound familiar?

So what happens when the ideas just don't flow? (which, let's be honest, is 99% of the time!)
You reach for your "What to Say: 50 marketing ideas hiding in what you already believe in" PDF and you pick an idea from there and post it!

My new workbook won't just give you 50 ideas, it gives you 5 ways to generate 10 ideas from what you stand for, what you value and who your audience are. And once you've used your 50 ideas, just go back and start again and generate 50 more ideas!
You might never run out of marketing ideas again!

Grab your copy via the link in my bio - and if you're quick, you could bagsy one of the last few free bonus 1:1s with me to go through your 50 ideas and pull out the best ones to start with.

#marketingideas #ideasgeneration #marketingcourse #marketingwithpurpose #valuesmarketing by @truckel_creative

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10 days ago

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a month ago

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a month ago

I know, probably controversial but let me explain.

Yesterday it rained, and I felt my whole body relax. It was then I realised why I'm always so useless in summer.

Summer is far too overstimulating for my neurodivergent brain.
Summer is like having the big light on all the time (there is never a need for the big light!). It’s also too hot, too loud and too social - sensory overload!

I really like Spring.
Spring is like early morning, you've just woken up and are getting ready for the day, and “should” be feeling refreshed (I say "should” as perimenopause has somewhat robbed me of that feeling - hopefully not forever!).
Spring is full of possibilities. It’s also not too hot, not too sunny and it does actually rain.

It’s real stories like this one that help me connect to my people - the people I love hanging out with, both personally and professionally.

Shameless plug time - you get loads more of these stories via my weekly email (they do also link to how you can connect deeper with your audience, so useful stories!) - sign up via the link in my bio.

What stories do you have that can help you connect with your people?

Oh and let me know what your favourite season is - or least favourite - but we all also need to know why!

#founderstories #connection #idealclient #marketingtips #marketingactivist by @truckel_creative

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2 months ago

When you started your business, you didn't expect to become a marketing department at the same time (unless you started a marketing business obvs!).
Balancing actually running your business with marketing your business can be overwhelming - so you stop marketing. Then the leads stop too. So you start marketing again. Get overwhelmed. Stop...and so it continues. (I bet that sounds familiar!)
You'll be pleased to know, there is a better way!
And yes, that better way is to hand over the marketing of your business to my smiling, marketing loving, face so you can back to running the business you wanted to start.
If you want to know how it all works working with me, drop me a DM and we can have a no obligation chat to see if we fit together.
For the love of everything, please stop feeling overwhelmed, and start loving your business again!

#businessmarketing #marketingoverwhelm #marketingadvice #marketingyourbusiness #marketingconsultant by @truckel_creative

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2 months ago

Did you know that each Wednesday I send out an email to a group of people who have actively decided they want to hear from me? Yes, my subscriber list.

Well I do!

Don't expect one of those all singing and dancing emails with a header, photos and videos though.
Because really it's a just an email from me to you.
It's also full of branding and marketing tips and advice you can use straight away, all wrapped up in a great, relatable (or at least understandable), usually quite funny, story (and yes I do laugh at my own jokes 😂).

If you want in to get these gems of wisdom every Wednesday, then sign up via the link in my bio*.

*once on the page just scroll past the calendar to get to the sign up section - don't forget to confirm your subscription - confirmation email maybe in junk/spam

#emailmarketing #marketingtips #brandingtips #ethicalmarketing #marketingactivist by @truckel_creative

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2 months ago

When I first started Truckel Creative out of the embers of a design business I lost during the lockdowns, I had no idea what to talk about in my content.
I borrowed from others, I regurgitated things I'd read, but none of it sounded like me, and it certainly didn't resonate with my audience.
In the service industry, we are always our own worst client, so I decided to change that and listen to my own advice - the advice I offer my clients, the advice I take for my clients.
Since that day I haven't ever struggled with what to say. I've sent a weekly email out that always have insights, tips and stories you can use straight away, I've been consistant across my social media (mainly LinkedIn - sorry Insta family!), and I sound exactly like me.
Plus I have landed some amazing clients - that's the bit we all want isn't it!

I've taken all the questions I ask clients during the initial meeting, made them easy to understand and complete, and even easier to use what you discover straight away.
This process will give you a marketing plan you can easily follow (because you created it!), a whole document full of content ideas, and a really easy process to get more if they should ever run out (basically they won't though, you just keep saying the same thing over again in new exciting ways!).

It's not quite ready for launch yet, but if you comment below, or drop me a DM, I'll make sure you're on the pre-launch list.
Oh and it will be really affordable. Under £100 affordable.

So, who wants in?

#marketingstrategy #marketingforentrepreneurs #independentbusinessuk #smallbusinessadvice #socialmediamarketing by @truckel_creative

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2 months ago

The planet is literally on fire at the moment.

There are water shortages, food shortages and sh*t in the sea. We are drowing in plastic, losing wildlife on an almost daily basis, and have enough clothes on the planet for 6 more generations. This is all on top of the wars and the ge**cides we see in real time through our phones. And yet water companies, oil companies and global clothing manufacturers are all still raking in huge great big fat salaries and bonuses whilst the rest of us suffer a cost of living crisis (I would agrue it's actually a cost of greed crisis but there you go).
It feels like a lot.
But still, my mission remains the same - to make the world a better place and keep the planet a habitable one.

So I want to gather together all the businesses that do good things in the world - the vegan businesses, the ones who actively reduce carbon emissions, the ones who create no waste, the ones who support women, people of colour, LGBTQ+ communities, animals and just the bloody planet!

I want to use my skills in branding, strategy and marketing to make sure these businesses not just thrive, but become the "norm" in this new world order we need to start.

Who's with me?!
Power to the people!

Read my full Substack post via the link in my bio

#climateemergency #climatechange #powertothepeople #marketingactivist #brandingactivist by @truckel_creative

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3 months ago