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ARE YOU TRUE?
Strategy • Execution • true Growth
Sport • Fashion • Tourism • Impact
📍Wattens 📍Bratislava 📍 L.A.
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🏔️ FROM THE MOUNTAINS TO THE STAGE.

What can a team learn from 13 days climbing a vertical wall in Patagonia?
What happens when the plan fails, conditions change and turning back is no longer an option?

A lot, actually.

We’re excited to welcome Caro North to TRUE CREW. TALENTS. ❤️‍🔥

Professional alpinist. Mountain guide. Expedition leader. And now bringing her experiences to the stage.

3 topics. Real lessons for unknown terrain:

🏔️ MOTIVATION & CURIOSITY
What keeps us moving when the goal is still far away and why curiosity can be more powerful than certainty.

⛵ BY FAIR MEANS, GREENLAND
Sailing across the Atlantic and making first ascents in Greenland with an all-female team. A story about teamwork, responsibility and reaching a goal together.

🧗 SUDAFRICANA, PATAGONIA
13 days in a vertical wall. A story about difficult decisions, trust and what happens when things don’t go according to plan.

Caro North Keynotes are now bookable through TRUE CREW.
Or simply drop us a DM. ❤️‍🔥

→ Keynotes · Corporate Events · Panels · Q&As
→ German · English · French · Spanish

READY FOR UNKNOWN TERRAIN?

#TRUECREW #CaroNorth #KeynoteSpeaker #Teamwork #Motivation Leadership Adventure

Pics by @julia.cassou @ramonawaldnerphoto @tatinsanchez @thomassenf_alpinephotography 

@thenorthface @scarpa_de @yeti @yetieurope @bergfreunde @katadyn_germany @petzl_official @julbo_eyewear @protectourwintersswitzerland by @truecrew.consulting
17
a month ago
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SPORTS UNITE US! 🇦🇹⚽️💃🇩🇿 #fifaworldcup2026 

@daniela_hochmuth x @saiehghavami 
Austria meets Algeria @fwc26kansascity taken in Kansas City, Kansas by @truecrew.consulting
94
3 months ago
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Meet Our Brand Strategy Consulting Crew!

At TRUE CREW, we believe in the power of vision, strategy, and human insight. Our consulting crew is where ambition meets clarity, and complexity turns into structured growth. We’re proud to introduce the minds behind our mission:

Daniela Hochmuth – Our Dancing CEO and strategy expert, Daniela connects vision, strategy, and human insight. With a background in business strategy, communication, and embodied leadership, she supports organizations in developing authentic visions, building strong cultures, and translating ideas into actionable strategies.

Benedikt Willingshofer – A strategic problem solver with a knack for numbers, Benedikt specializes in retail strategy, organizational development, and brand positioning. His analytical mind helps companies bring structure to complexity, sharpen market positioning, and develop effective strategies.

Nadine Schratzberger – Our circular economy specialist, Nadine, works at the intersection of sustainability, innovation, and systemic transformation. She helps organizations rethink products, processes, and business models through a circular lens, turning complexity into future-ready strategies.

Together, we challenge ideas, sharpen direction, and build the foundation for what comes next.

Ready to transform your brand and strategy?

Let’s start a conversation! DM US ;) 

#BrandStrategy #Consulting #TRUECREW #Sustainability #Innovation taken in Austria by @truecrew.consulting
15
6 months ago
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Our first TRUE CREW. Gathering.

We knew it was going to be amazing. We just didn’t know how.

But now we know.

It was the people. 

We created the space, and every single human being who showed up made it what it became.

Of course, after almost two weeks of beautiful weather, during the TRUE DAY evening there came rain, wind and a proper storm. 

But nobody chickened out. We proved to be real outdoor beings! We squeezed closer together. We ate Karolina’s now-legendary lentil soup. We talked. Shared. Painted faces. Painted canvases. Grilled. Talked more. Danced. Watched moon coming out from behind the clouds. Got our hands dirty. Asked questions. Talked deep.

The next morning all of us squeezed into a former music band bus for breakfast because it was still cold outside. It became one of my favourite moments.

We talked about how to make sustainability sexy.
And the biggest realization was that before we try to create a more sustainable and regenerative world, we need to look at whether the way WE live and work is actually sustainable.

We need energy to give energy.

And we need each other.

Maybe being the lone wolf who handles everything alone isn’t that sexy after all.

For almost 24 hours, we created, shared, cooked, supported, listened, questioned, laughed, improvised and took care of each other.

And very soon a bunch of individuals started feeling a like a crew.

We created the space.
You made it TRUE. ❤️

Thank you, human beings. This was only the first one.

PS: A huge thank you to @gerhardhof_tirol for giving us this exceptional place where we could be so close to nature, while still having the luxury of warm beds waiting for us. 

#truecrew #trueday #community #sustainability #cocreation taken in Gerhardhof by @truecrew.consulting
16
8 days ago
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TRUE CREW. 💖✨💯 #AreYouTrue

The last two days, we’ve been deeply connected to nature, to each other — and to scaling deep. 🌿 #HowToMakeSustainabilitySexy

And now I just want to say: THANK YOU CREW!!!!You made a dream come true for me!

A special thank you to Tobias Hafele from Gerhardhof Camping for organising the logistics and helping make our gathering possible. 🌱🌲

Thank you Katarina Lajcakova and Nadine Schratzberger for cohosting! My TRUE CREW. Consulting power women team!🌟💖✨ 

I also want to send love to @chantalynn.la and @kellia.orlando joining us and sharing there superpowers with us too! 🌴☀️🇺🇸—>🇦🇹🥰🌱🌲

To every human who showed up and made our first TRUE DAY Gathering what it was. ❤️‍🔥

Something is happening.

A TRUE MOVE-MENT.

We are scaling DEEP fast 😅 in 24 hours. So much positive change.

Human by human. Connection by connection.

#CREWLOVEISTRUELOVE

Daniela ❤️‍🔥 taken in Wildermieming Gerhardhof by @truecrew.consulting
0
9 days ago
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-ARE YOU TRUE? YESSS!!!
-ARE YOU READY? For the ST🌟RS Baby!!!

-JOIN US!!!

-We have a few spots left! Come for the day or stay for the night! Link in Bio ☝️⬆️

-What‘s stopping you?

#TrueCrew @gerhardhof_tirol 
#HowToMakeSustainabilitySexy
@daniela_hochmuth 
@katarinanord.art 
@chantalynn.la 
@kellia.orlando 
@nadine_schratzberger taken in Gerhardhof by @truecrew.consulting
19
12 days ago
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❤️‍🔥 TRUE DAY. UPDATE — straight from the new train station in Fritzens-Wattens 😅 on my way to the 🧖‍♀️ with @katarinanord.art .

18 humans are already joining us!
And we’ve got just a few spots left. 🔥

Two days of sustainability, business & co-creation — blending creative, holistic & somatic methods with nature, fresh perspectives and meaningful human connection.

📍 @gerhardhof_tirol 
📅 24–25 September

HOW DO WE MAKE SUSTAINABILITY SEXY?

Come explore it with us.

ARE YOU READY?
ARE YOU TRUE?
JOIN US. ❤️‍🔥

→ Link in bio

#truecrew #sustainability #strategy #nature #retreat taken in Bahnhof Fritzens-Wattens by @truecrew.consulting
13
19 days ago
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I‘m joining the TRUE CREW.Gathering 👉 @gerhardhof_tirol.

#letsmakesustainabilitysexy 

ARE YOU READY?

ARE YOU TRUE?

JOIN US!

TREU CREW: Unite! taken in Wildermieming Gerhardhof by @truecrew.consulting
1
22 days ago
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HOW DO WE BRING SUSTAINABILITY & REGENERATIVE LIVING INTO THE WORLD?

Our answer:

MAKE SUSTAINABILITY SEXY.
AND LIVE THE CHANGE.

On 24–25 September, TRUE CREW. comes together at @gerhardhof_tirol in Tyrol for our first TRUE DAY.Gathering.

Nature. Movement. Business.
Co-creation. Real connection.

Two days to connect, move, create and explore what regenerative living can look and feel like!

Speakers & Hosts:
@daniela_hochmuth 
@katarinanord.art 
@nadine_schratzberger 
@chantalynn.la 

Don’t just talk about change.
Let us feel the change.

LET US BE THE POSITIVE CHANGE THAT WE WANT TO SEE IN THE WORLD!

ARE YOU READY?
ARE YOU TRUE?

JOIN US.

#sustainability #regenerativeliving #positivechange #truecrew

Pics & graphics: @gerhardhof_tirol @katarinanord.art @snowlinecamping taken in Wildermieming Gerhardhof by @truecrew.consulting
0
a month ago
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Plot twist: maybe it’s not over.
Maybe that dream isn’t dead.
Maybe it just needs an upgrade.

It’s never too late to upcycle the life you once imagined. 🚲✨

#mountainbikeart #outdoorart #mountainlife #adventureart #creativelife by @truecrew.consulting
4
a month ago
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Flip your phone. This one moves. 📱↔️
Strategy you can experience?
Hell yes. 👀

Kevin Karbon & @treetop.motion took our TRUE CREW journey and turned the highs, lows, loops and WTF-now moments of business into an interactive experience. ✨

🧠 Concept - Benedikt Willingshofer
🎨 Art - @katarinanord.art 
⚡ Challenge & project lead -  @daniela_hochmuth 
🪄 Interactive magic-  Kevin Karbon / @treetop.motion Treetop

Need to move your business forward?
→ TRUE CREW.

Need to make your ideas move?
→ Treetop.

Need both?
→ Let’s talk. 😉

Big love also from Kevin’s Partner in Crime Michi alias @befantana for connecting the right people. 🙌

Are you true?

#TRUECREW #Treetop #strategyconsulting #interactivedesign #MotionDesign taken in Innsbruck, Austria by @truecrew.consulting
2
a month ago
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🇦🇹 Austrian sustainable fashion meets Hong Kong 🇭🇰✨

Today, our TRUE CREW consultant @nadine_schratzberger is on the ground at AUSTRIAN DAY at CENTRESTAGE Hong Kong, with here brand @montreet_ as part of the Austrian Sustainable Fashion Initiative.

From international market exposure to the runway: we love seeing Austrian brands take their ideas, innovation and impact beyond borders. 🌱

A big thank also from us to the #gointernational network making this international showcase possible:
@advantageaustria.hk 
@austriainhk 
ReFocus Austria
Austrian Federal Ministry for Economy, Energy and Tourism
Go International

And cheers to the Austrian brands taking the stage:
@tencel_world @dorastrasser @woody_schuhe @mymagpievienna @capedecoeur @kma_mode 

Go Nadine & MONTREET! 🚀🇭🇰

#TrueCrew #MONTREET #CENTRESTAGE 

Pics: Montreet, Nadine and @fashiontouri taken in Hong Kong by @truecrew.consulting
8
a month ago
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