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PriceHawk

@trypricehawk

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We watch your competitors' prices so you don't have to. Weekly analyst memo, zero dashboards. Built for DTC brands.
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Most DTC brands never raise prices. Not because it failed. Because they never tested it. Here's the test we'd run on any store. Takes 4 weeks and one spreadsheet. 1. Check your spot. Look up your 3 closest competitors on the same item. If you're way cheaper than all of them, you likely have room. 2. Pick one SKU. A steady seller. Not your hero product, and not during a sale or a launch. 3. Log a baseline. 4 weeks of page visitors, orders, and profit per order for that SKU. 4. Raise it 5 to 10%. Change nothing else. Same ads, same photos, same copy. No announcement. 5. Hold 4 weeks, then compare one number: profit per visitor. That's conversion rate times profit per order. Why that number and not units? Because units will probably dip, and that's fine. Say a candle brand sells at $32 with $19 profit per order and 3.0% conversion. That's $0.57 per visitor. At $35, profit per order goes to $22. Even if conversion slips to 2.8%, that's $0.62 per visitor. Fewer orders. More money. (Hypothetical numbers. Run yours.) Profit per visitor went up? Keep the price and test the next SKU. Went down? Roll it back. You just found your ceiling, and that's worth knowing too. Two notes. Subscribers: grandfather them in, don't surprise them. Low traffic: stretch the hold to 6 or 8 weeks so a few lucky days don't decide it for you. Step 1 is the part we do weekly. #dtc #ecommerce #pricingstrategy #shopify #dtcbrands by @trypricehawk
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23 days ago
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Your $12 welcome code costs $30 a new buyer. Hypothetical example. Say your first order averages $60 and your popup gives 20% off. That's $12 per coded order. 1,000 first orders used it last month, so the code cost $12,000. But some of those people were buying anyway. You paid them too. The only way to know how many is a holdout. The welcome code check. Let a holdout run for 2 weeks, then it's 20 minutes of math: 1. Total last month's welcome code cost. Coded first orders x discount. 1,000 x $12 = $12,000. 2. Run a holdout for 2 weeks. Most popup tools can A/B a no-offer version. Show it to 1 in 10 visitors. 3. Compare first-order conversion. With the code 2.5%. Without it 1.5%. 1.5 / 2.5 = 60%. That's the share who were buying anyway. 4. Divide the cost by new buyers only. 1,000 x 40% = 400 new buyers. $12,000 / 400 = $30 each. 5. Hold $30 against what a new buyer is worth to you. Too high? Test 10% off or a gift, then run the holdout again. $12 is what the code costs per order. $30 is what it costs per customer it actually won. $7,200 of that month went to 600 people who'd have paid full price. All numbers above are hypothetical. Your split could be 9 in 10 or 2 in 10. That's why you test it instead of guessing. we do this weekly. #dtcbrands #pricingstrategy #ecommerce #shopifytips by @trypricehawk
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5 hours ago
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5 things we wish we knew before raising prices. 1. You can lose 1 in 5 orders and still break even. Say a $40 serum costs $24 to make and ship. That's $16 profit per order. At $44 it's $20. 100 orders x $16 and 80 orders x $20 are both $1,600. 2. Conversion will dip. Watch profit per visitor instead. Say it slips from 3.0% to 2.7%. Per 1,000 visitors that's $480 at $40 vs $540 at $44. Up 12.5%. 3. The email doesn't apologize. One reason, one date, one line on what stays the same. Long sorry emails invite a debate. 4. The deadline does the selling. Hold the old price until a set date and the shoppers on the fence buy now. 5. Know where you land before you move. Say rivals sit at $42 and $49. $44 still reads as the value pick. $50 jumps past both. Every number here is hypothetical. The mechanics are real. Save this for your next raise. we do this weekly. #pricingstrategy #dtcbrands #ecommercetips #shopifystore by @trypricehawk
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a day ago
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Their site says $58. Their cart says $46.40. Hypothetical example. Some brands hide their real price in the cart. The product page says $58, then an auto-applied 20% discount kicks in the moment the shopper adds to cart. Nobody types a code. They just pay $46.40. Now say you sell the same kind of product at $52, with no cart discount. On the page you look $6 cheaper, 10.3% under their $58. In the cart they're $5.60 cheaper, 10.8% under your $52. That's an $11.60 swing you never see if you only check product pages. The cart price check. 15 minutes. 1. Add the hero SKU to cart on 3 rival sites. Don't check out. 2. Log two prices per rival. Page price and cart subtotal before shipping and tax. 3. Divide cart by page. $46.40 / $58 = 0.80. That's a hidden 20% off. 4. Compare cart to cart, not page to page. Their $46.40 beats your $52 by $5.60. 5. If their cart wins, don't slash your page price first. Check if the cart code stacks, how long it lasts, and whether it's sitewide or one SKU. If it's temporary, counter with value or a bundle. Why not just cut? A permanent cut to match a temporary cart code keeps costing you margin on every order after their promo ends. All numbers above are hypothetical. we do this weekly. #dtcbrands #pricingstrategy #ecommerce #shopifytips by @trypricehawk
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a day ago
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8 pricing rules. 48 seconds. Rule 1 alone fixes a lot of spreadsheets. 1. Markup isn't margin. $20 cost with a 50% markup is a $30 price. That's a 33% margin, not 50%. A real 50% margin on a $20 cost needs a $40 price. 2. Raise in small steps. $40 to $42 on a $20 cost takes profit from $20 to $22 an order. You can lose up to 9% of your orders and still make more. 3. Round or charm, on purpose. $40 reads premium. $39 reads deal. Pick the one that matches your brand, don't mix them. 4. The rule of 100. Under $100, show the discount as a percent. Over $100, show dollars. 20% off $250 is $50 off. Same deal, bigger number. 5. Bundle up, not down. A $20 item with an $8 cost makes $12 an order. A 3-pack at 10% off is $54 and makes $30. 6. Costs went up? Reprice. Eat a $2 cost bump on a $40 item and profit drops from $20 to $18. That's 10% gone, every order. 7. Gift beats discount. $10 off costs you $10. A gift that retails for $10 and costs you $3 keeps $7 in your pocket. 8. Know your break-even ROAS. It's 1 divided by your margin. 50% margin means anything under 2.0 loses money. 40% margin means 2.5. All numbers are hypothetical, so swap in yours. Which one are you breaking right now? we do this weekly. #pricingstrategy #dtcbrands #ecommercetips #shopifystore by @trypricehawk
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2 days ago
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Your $48 candle is the cheaper one. Shoppers compare stickers. $48 next to $32 looks like you charge 50% more for the same thing. But nobody buys a candle for the jar. They buy hours. The cost per use check. 20 minutes. Hypothetical example. 1. Pick your unit of use. Burn hours for a candle. Servings, washes or wears for everything else. Use the number you’ve actually tested, not a guess. 2. Log price and units for 3 rivals, straight from their product pages. Say yours is $48 for 60 hours and theirs is $32 for 30 hours. 3. Divide price by units. $48 / 60 = $0.80 an hour. $32 / 30 = $1.07 an hour. Your sticker is 50% higher. Their hour costs 33% more. 4. Match the hours, not the jars. 60 hours of theirs is 2 jars. That’s $64 against your $48, so the shopper keeps $16 by buying yours. 5. Print it next to your price. "$0.80 per burn hour" on the product page and in ads. Only claim what you’ve tested, and keep the rival comparison for your own decisions unless you can back it up. Same math, one more use: per hour, yours stays cheaper than theirs at any price under $64. That’s not a reason to charge $64. It’s a reason to stop discounting toward $32 to look competitive. All numbers above are hypothetical. we do this weekly. #dtcbrands #pricingstrategy #ecommerce #shopifytips by @trypricehawk
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2 days ago
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5 phases of finding out your rival dropped their price. Phase 5 is the only one that pays. Phase 1. Denial. It's probably a glitch. Refresh. Incognito. Check on your phone. Still $42. Phase 2. Detective. Add it to cart to find the catch. Free shipping, no code, no fees. There's no catch. Phase 3. Rage. You do their margin math at 1am with zero idea what they pay for it. Phase 4. Bargaining. We could match it. Just for a week. Two keystrokes. Customers remember the new price longer than you do. Phase 5. The math. Here's the part worth saving. Hypothetical numbers, so swap in yours. Say you sell at $50 and your landed cost is $30. That's $20 profit a sale. Your rival drops to $42. Match at $42 and profit falls to $12 a sale. To earn the same total, you need $20 / $12 = 1.67x the units. That's 67% more volume just to break even. Not to grow. To stand still. So before you touch your price, run that one division. If you can't realistically sell 67% more, matching is a pay cut you gave yourself. Hold the price and compete on the stuff the cut doesn't touch. Which phase are you in right now? We do this for you weekly. #pricingstrategy #dtcbrand #ecommercetips #shopifystore by @trypricehawk
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3 days ago
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$14.05 of every $50 sale never reaches you. Your list price is what you charge. Your pocket price is what actually lands after everything that leaks between checkout and your bank account. It's easy to make every pricing call off the first number. Make them off the second. The pocket price waterfall. 30 minutes, one hero SKU. Hypothetical example. 1. Pull the last 90 days of orders. You need five things: list price, discounts used, shipping you paid for, payment fees, and refunds you couldn't resell. 2. Turn each leak into dollars per order. Say a $50 product: Average promo: $5 off, so the customer pays $45. Free shipping you cover: $5. Payment fees: 3% of $45 = $1.35. Refunds you can't resell: 6% of orders x $45 = $2.70. 3. Subtract. $5 + $5 + $1.35 + $2.70 = $14.05 leaked per order. $50 minus $14.05 = $35.95. That's your pocket price. 28.1% of list never lands. 4. Fix the biggest leak first. Here it's promo and shipping, $5 each. Fees are the smallest lever, so don't burn a week renegotiating them. 5. Price off pocket, not list. A $5 cut looks like 10% of $50. Against a $35.95 pocket price it's 13.9%. Test every discount, competitor match and free shipping threshold against the pocket number. Rerun it quarterly. If the waterfall grows while list stays flat, your price dropped and nobody announced it. All numbers above are hypothetical. Product cost comes off after this, so margin is smaller still. we do this weekly. #dtcbrands #pricingstrategy #ecommerce #shopifytips by @trypricehawk
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3 days ago
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Raising your bestseller's price can look like a win on the SKU report and still cost you $2,000 a month. Hypothetical numbers, so swap in yours. Say a candle brand sells a hero candle at $30. It costs $12, so that's $18 profit. 1,000 orders a month have it in the cart, and 40% of those orders add another item worth $20 profit. Total profit: 1,000 x $18 = $18,000 from the candle, plus 400 x $20 = $8,000 from add-ons. $26,000. Now raise the candle to $36. Profit per candle goes to $24. It's the item shoppers compare across stores, so say orders drop 25%, to 750. Candle profit: 750 x $24 = $18,000. Same as before. The SKU report says break-even. But the add-ons leave with the orders. Assuming the 40% attach rate holds, 300 x $20 = $6,000. Total: $24,000. Down $2,000. The real break-even counts the cart. Each hero order is worth $26 before and $32 after. $26,000 / $32 = 812.5 orders, so you can only afford to lose 18.75% of orders, not 25%. Before you touch a bestseller, pull the orders that contain it, find the attach rate, and run break-even per order. If attach is high, test the raise on the add-ons first. We do this for you weekly. #pricingstrategy #dtcbrand #ecommercetips #shopifystore by @trypricehawk
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4 days ago
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Your site says $48. Your real price is the lowest one a shopper can find. Hypothetical example. Your hero SKU is $48 on your site. $44 on Amazon. $39 at a retail partner running a promo. A shopper searches once and sees all three. The $39 becomes the fair price in their head, and your $48 now looks like a $9 markup on your own product. That's 18.75% under your list, set by someone else. The 20-minute floor check: 1. Search your hero SKU like a shopper. Logged out. Google Shopping, Amazon, every retail partner that carries it. 2. Log the price per channel with shipping included. Your site $48. Amazon $44. Retailer promo $39. 3. Find the floor and the gap. $48 minus $39 = $9. $9 / $48 = 18.75% under your own list. 4. Gap over 10%? Trace who set it. Read your retail agreement's promo and MAP terms, and ask partners for their promo dates before they run. 5. Pick the floor on purpose. One price everywhere, or a DTC premium with a real reason behind it (an exclusive size, a bundle, a perk). Recheck weekly, and always before you plan your own promo. Your list price is what you charge. The floor is what shoppers believe. All numbers above are hypothetical. we do this weekly. #dtcbrand #pricingstrategy #ecommerce #amazonseller by @trypricehawk
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4 days ago
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Free returns sound customer-friendly, but the math tells a different story. Say you sell a $60 product that costs $25 to make (hypothetical numbers). Every return hits you three ways: 1. Reverse shipping: $8 2. Restocking labor: $3 3. Damage and unsellable units: about 20% of returns can't be resold, so $5 more per return Total cost per return: $16. At a 20% return rate (common for apparel and fashion), that's 20 returns on 100 orders. The math: 20 returns times $16 equals $320 in return costs. Your gross profit was $3,500. Net profit after returns: $3,180. That's $31.80 per order instead of $35. Free returns cost you $3.20 per order, or about 9% of your profit. Not nothing. The real cost isn't just the reverse label. It's the restocking time, the damage rate, and the inventory you can't sell again. Track it, or you're flying blind on margin. We do this for you weekly. #pricingstrategy #dtcbrand #ecommercetips #shopifystore by @trypricehawk
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5 days ago
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"Was $80, now $56" is a claim. Was it ever $80? Hypothetical example. A $56 product with an $80 compare-at price. That strikethrough tells the shopper they're getting $24 off. 30% off. But say the last price it actually sold at, in real numbers, was $60. Then $56 is $4 off. 6.7%. The other 23 points are made up. Shoppers figure that out faster than you'd think. They see the same "sale" every visit, they learn to wait, and they stop trusting the anchor on every product you sell. The 15-minute compare-at truth check: 1. Pull your top 10 SKUs by revenue. List every compare-at price next to the current price. 2. For each one, ask a single question. Did this SKU actually sell at the compare-at price, at real volume, in the last 90 days? Check order history, not memory. 3. Apply the rule. If it never sold at that price, or only a handful of units long ago, the strikethrough is decoration. Remove it, or reset the compare-at to the last price that actually moved units. 4. Keep a simple log. SKU, compare-at, last date it sold at that price, units sold at that price. That log is your proof if anyone ever asks. 5. Recheck monthly. Prices drift, and so do anchors. Anchors only work when they were real. All numbers above are hypothetical. we do this weekly. #dtcbrand #pricingstrategy #ecommerce #shopifystore by @trypricehawk
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5 days ago
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