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typeehmedia

@typeehmedia

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Your gateway into the fastest-growing multi-billion-dollar vertical content economy. Let’s roll ➡️

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Huge shoutout to @castingworkbook for our cover story in their first-ever issue spotlighting Vertical Microdrama ✨

We sat down with the team to share our work on the inside, and insights on the format that’s no longer “emerging” - but firmly established, global, and growing fast.

Thank you John McLean and @trevarfox for being the first breakdown services platform to help elevate our sector and educate the industry at large, on what Vertical Microdrama is - and where it’s headed.

We can’t wait for what’s coming!
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#verticalmicrodrama #microcontent #verticals #microdramas #castingworkbook #theworkbook #centerstage by @typeehmedia

We have been working quietly on something for a long time, and we are finally ready to share it.

Since 2023, I have worked on over 100 Vertical Microdrama projects across more than 20 platforms worldwide. Most of these I have cast. I have sat in casting rooms and decision making conversations with platforms, producers, directors, writers, marketing departments, & EPs, and my team has watched literally thousands of Vertical Microdrama auditions.

Over the past 6 months, I have carefully built a professional curriculum specifically for trained actors who want to understand the performance language and pacing that Vertical Microdrama clients are actually asking for. One of my degrees is in Education with a minor in Curriculum and Instruction, and this curriculum was built using both industry experience and formal curriculum design training, which is very exciting for me.

This is not a beginner course. It's an intentionally and carefully crafted 8 to 12 Week program designed to be taught by professional acting instructors, for actors who already have training as actors and who want to work smarter in this format.

We feel confident there will not be another curriculum built by someone with formal training in curriculum design who has also worked hands on with over 20 Vertical Microdrama platforms and sat in these rooms having these conversations.

Acting schools that take advantage of actors are not ok with me. This is not just a cash grab acting class. We will publicly list licensed instructors and schools, and we will track actors who successfully complete the curriculum, so the training actually means something.

This will be an in-person course at first, though we are doing a test-run for online also and there will be a fun announcement about that in about a month (our lips are sealed until then!)

More details coming soon, including access through select acting schools and online testing.

In the meantime, if you attend an in-person acting school and you want your school to learn more about licensing the curriculum, ask them to contact typeehmedia@gmail.com and our team will do a meeting/demo with them. Please no DMs, they will get buried.

♥️🙏 by @typeehmedia

NEW PRESS ALERT: @hollywoodreporter

As featured in The Hollywood Reporter article “Vancouver’s Vertical Microdrama Factory” (2025), Monika Dalman was highlighted for her leadership in shaping Canada’s emerging vertical microdrama ecosystem.

The piece recognizes Dalman as a co-founder of the Vertical Film & Short Series Alliance (VFSSA), crediting her with helping bring structure, professional standards, and ethical practices to a rapidly growing but previously informal production space. Through this work, she is positioned as a key advocate in formalizing Vancouver as a credible hub for global vertical storytelling.

Thank you @etanvlessing for the wonderful piece!

#verticalvancouver #microdramas #vfssa #typeehmedia #monikadalmancasting by @typeehmedia

One of my favourite parts of casting is being able to give people paid work doing what they genuinely love. Through Monika Dalman Casting, I’ve been fortunate to do this for a very long time.

And one thing I absolutely adore about working in Canada is how many multi-hyphenates we have in this industry; actors-slash-writers, directors-slash-editors, AD-slash-producers, you name it. You’re all out here doing everything, and doing it well.

(So I guess it was only a matter of time before I joined the multi-hyphenate club myself)

For the past two years, behind the scenes, I’ve been matching crew members with productions so they can also get paid doing what they love too. And now, through @typeehmedia we’re able to do this in a more formal way.

We’re not representing people, but we are connecting people.

If you’re a Canadian crew member (we’re focusing on Canadian crew at this time), please feel free to add yourself to the form below (I’ll share the link in my Story):

https://forms.gle/NxvtXyQvVmcrJ9YJ8

We vet the production companies we work with to ensure they’re ethical, kind, and safe employers. Many of them are actively looking for talented multi-hyphenates just like you.

So this can be mutually beneficial:

You help our clients, and we help you find work.

Please feel free to share within Canada!

It’ll be up on the Type Eh Media page soon, but jump in early.

We’re excited for all of you multi-hyphenates across Canada to keep working, thriving, and shaping this growing microdrama space. by @typeehmedia

Feeling so grateful this morning! Thank you to @yourmorning for having @alicialoveread and I on to chat about the rapidly growing world of vertical microdramas; one of the most exciting new intersections of entertainment and tech.

We were thrilled to share what’s been happening here in Vancouver: from the rise of short-form scripted storytelling to the incredible momentum our local community has built. In the past two years alone, our Vancouver creatives have generated an estimated $54 million in microdrama production and the industry globally is on track to grow from $7B in 2025 to a projected $14B in 2026.

What I love most is seeing more original Canadian IP emerging. With 10–25 microdrama projects filming in Vancouver at any given time, this format is creating real opportunities for actors, writers, filmmakers, and crew right here at home.

Microdramas may be short 1.5- to 2-minute episodes stacked into a full hour of story, but the impact they’re having on our industry is anything but small. At @typeehmedia we are honoured to help champion this growing sector and to keep pushing for Canadian voices, Canadian jobs, and Canadian stories in this new medium.

Thank you again for having us. Such a joy to share what our community is building together. by @typeehmedia

Introducing TYPE EH MEDIA.

Your gateway into the fastest-growing multi-billion-dollar vertical content economy.

Want in? Click the link in bio 🔝
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#verticalmicrodrama #verticalecosystem #verticalconsultants #microdramaconsultants #verticals #filmmaking #shortformcontent #vertical by @typeehmedia