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Ronnie | Branding, Design & Business

@uloveronnie

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Smart Design 🤝🏽 Strategy for Brands & Events
Brands. Business. Unfiltered opinions.
Founder @villainusdesign
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a very gorgeous, gorgeous girl by @uloveronnie
4
a day ago
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Your business can go bankrupt without your brand becoming worthless. This week on ECHELON, we’re examining the business of brand equity through luxury, design, and commerce. From LVMH and Paravel to Audemars Piguet and a million-dollar branding contract in New York City, we’re exploring what makes a brand valuable beyond the products it sells. A successful brand and a successful business can be two different things. CREDITS LVMH — @lvmh | Footage: YouTube Paravel — @paravelofficial | Footage: YouTube Audemars Piguet — @audemarspiguet | Footage: YouTube Banana Republic — @bananarepublic The Banana — Galerie Nainoa, @noasantos N.Y.C. Groceries — @nycedc Brand Strategy & Design — Gander, @takeagander Visual sources: Official brand channels, Galerie Nainoa & NYCEDC. #ECHELON #graphicdesign BrandEquity #LuxuryBusiness #BrandStrategy #CreativeDirection by @uloveronnie
0
3 days ago
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Life keeps finding ways to make me smile. 😊 taken in Harlem, New York City by @uloveronnie
0
6 days ago
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I’m sure you’ve heard 17,900 times on this app that mindset is everything. Well, they aren’t wrong. Have you heard of the white couch theory? It’s one of those things that prove you only need to give yourself permission to want more…to build the life you love. #mindset #whitecouchtheory #design #lifestyle by @uloveronnie
0
7 days ago
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Who gets to decide what counts as culture? The people creating it, or the institutions that recognize it? A Chanel runway debut that began with secondhand clothing in Lagos. Ralph Lauren recognizing the collectors who helped shape Polo’s identity. Dame Pat McGrath becoming part of Louis Vuitton’s visual history. And Erewhon’s permanent arrival at LACMA. Four stories. One conversation about creative authorship, cultural influence, and the relationship between brands and the people who give them meaning. Because a brand can carefully construct its identity, but culture has a way of deciding what that identity becomes. FEATURED IN THIS WEEK’S ECHELON EPISODE CHANEL SS27 — @chanelofficial | Matthieu Blazy @matthieu_blazy RALPH LAUREN POLOFEST — @ralphlauren LA BEAUTÉ LOUIS VUITTON — @louisvuitton | Dame Pat McGrath @patmcgrathreal LACMA × EREWHON — @lacma | @calderfoundation VISUAL SOURCES & CREDITS CHANEL Matthieu Blazy portrait — Le Monde @lemondefr | Photography by Dana Lixenberg @danalixenberg CHANEL Spring/Summer 2027 runway footage — CHANEL official YouTube | @chanelofficial RALPH LAUREN Polo Spring/Summer 2027 runway footage — Ralph Lauren official YouTube | @ralphlauren PoloFest announcement and editorial information via ralphlauren.com LOUIS VUITTON Dame Pat McGrath and La Beauté Louis Vuitton footage — Louis Vuitton official YouTube | @louisvuitton LACMA Museum and exhibition footage — @lacma Alexander Calder artwork footage — @lacma and @calderfoundation Additional LACMA footage — @kuleshova via @lacma Erewhon photos via @erewhon Visual materials are credited to the respective creators, photographers, brands, and institutions and are featured in the context of independent editorial commentary. #echelon #design #chanel #culture #branding by @uloveronnie
4
9 days ago
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Backstage, baby 🐟 🐠 🐋 by @uloveronnie
3
11 days ago
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The only reason I can predict the future is because I’m the one creating it by @uloveronnie
1
15 days ago
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Four Rolex watches sold for nearly $50 million. Dior sent its guests walnuts. Singapore reimagined the Little Red Dot. A Houston gala put its guests inside a Monet. And a museum dedicated to storytelling became the setting for someone’s next chapter. Different industries. Same question: What are we inviting people to become part of? This week, ECHELON looks at the growing value of participation. The objects, spaces and experiences that give people more than something to see, buy or visit...giving them evidence that they were there. •THE LEXICON• PATINA The surface character an object develops through age, use and exposure. VISUAL VERNACULAR The recognizable visual language through which a culture, place or community communicates its identity. AUTHORSHIP The act or condition of shaping meaning, narrative or outcome. SOFT BRAND A hospitality model that allows an independent hotel to retain much of its individual identity while accessing the distribution, loyalty programs and infrastructure of a larger hotel group. FEATURED IN THIS WEEK’S ECHELON EPISODE Rolex — @rolex Dior — @dior Singapore Ministry of Trade & Industry — @mtisingapore Museum of Fine Arts, Houston — @mfahouston IHG Hotels & Resorts — @ihghotels The Hari — @theharihk Lucas Museum of Narrative Art — @lucasmuseum VISUAL SOURCES Visuals featured in this edition were sourced from the social channels of the brands and institutions credited above for editorial commentary and discussion. Additional visual sources: Monet, Water Lilies — @opusone Ai Weiwei, Water Lilies #4 — video via @Irmazandl #Echelon #Luxury #Design #BrandStrategy by @uloveronnie
4
17 days ago
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Working on a brand identity today and I needed to go to my bookshelf for some inspiration…maybe a little reference. Pulled @draplin ‘Pretty Much Everything’ book off the shelf and yeah, right call! +++throwback to MAX 2024 by @uloveronnie
0
22 days ago
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What does growth look like when identity is the asset? McLaren went into its own archive to refine its identity. Gucci challenged an assumption about provenance. St. John handed nearly 65 years of history to a new creative director. Conran and Right Hat entered larger organizations without surrendering their identities. And BRABUS took its design language somewhere entirely new. How much can a brand change while remaining unmistakably itself? VISUAL CREDITS McLaren Video courtesy of @mclarenauto via the official McLaren YouTube channel. Gucci / Demna Photograph by Malick Bodian @malickbodian for Vogue @voguemagazine. St. John / Humberto Leon Portrait and video footage courtesy of @stjohnknitskc Conran and Partners × DLR Group Image courtesy of @dlr_group. Photographer not credited in the original source. Granite × Right Hat Image sourced from @irishtimesnews, accompanying reporting by Ciara O’Brien. BRABUS AB110 Video courtesy of @brabus via the official BRABUS YouTube channel. by @uloveronnie
5
24 days ago
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caviar bumps with the crew by @uloveronnie
0
25 days ago
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Never fully dressed without… by @uloveronnie
2
a month ago
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