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Valentina Escobar-Gonzalez, MBA

@valentinaeg

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I empower you to market your biz thru tailored workshops & 1:1 consults. Est. in 2012💡
Wife. Mom. Foodie. English Bulldog mom. Book Club Leader. Go 🐊

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🩷🧡 Polka Dot Sisters heading to Celebration this weekend… I have something for your road trip playlist! 🎧🩷🧡

I had the opportunity to sit down with Coach Jackie Cote, who will ALSO be one of the speakers at Celebration, for her I Got It Girl Podcast!

And let me tell you… we talked about A LOT.

We talked about my 14 years in business, moving from Tennessee to Pennsylvania and basically having to rebuild my community from scratch, putting myself in rooms where I didn’t know anyone, networking when it feels uncomfortable, visibility, storytelling, LinkedIn, and finding YOUR way to show up consistently.

But one of my favorite parts of this conversation was talking about SISTERHOOD. 🩷

Because I can tell you firsthand that organizations like Polka Dot Powerhouse and the Junior League have played such an important role in helping me build community after moving to Pennsylvania.

And we also got personal about something I think a lot of us “I Got It Girls” struggle with: realizing we don’t always have to do EVERYTHING ourselves. 😅 Sometimes strength also looks like receiving support, trusting other people and letting go a little.

So, my @polkadotpowerhouse Sisters 🩷🧡, if you’re driving or flying to Celebration this weekend, download this episode and take Jackie and me along for the ride! 🎧🚗✈️

Then you’ll get to see Jackie LIVE at Celebration!

Thank you, @jackiecotecoaching , for such a fun, real and meaningful conversation. 🩷🧡

🎧 Reinvention, Sisterhood, and Building Visibility with Valentina Escobar Gonzalez taken in King of Prussia, Pennsylvania by @valentinaeg

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What it’s really like working with me.

Marketing doesn’t have to feel overwhelming or lonely. When you work with me, you’re not just getting a consultant, you’re gaining a hype girl, strategist, and accountability partner who’s all about making your marketing work smarter, not harder.

It all starts with a free 15 minute consultation, a quick chat to see if we’re the right fit.

Then I’ll share a personalized proposal outlining what a month of white glove, heart led marketing support looks like.

From there we dive into a 2 hour Social Media Overhaul Session (“bootcamp”) to build clarity and confidence in your strategy.

And to keep your momentum strong, you’ll have two mini follow up sessions to celebrate wins and fine tune your growth.

If you’re ready to bring your marketing to life with clarity, creativity, and confidence, let’s talk.

Send me a message or visit beyond-engagement.com to get started.

Pictures by @yevettelynn.photography by @valentinaeg

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So proud to be part of the silent auction committee for the @ywca_allentown The Perfect Fit for Working Women luncheon. These stories really grab hold of your heart!!! I am so glad that in the almost year and a half of living here in PA, I have been able to asked to teach 3x for their WE360° Entrepreneurship Program. Next one is coming up in November. Details will be released here soon: https://www.ywcaallentown.org/we360 @perfect.fit.boutique taken in Renaissance Allentown by @valentinaeg

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🐻 A hidden gem in the Lehigh Valley, beautiful fall scenery, AND a delicious lunch? Yes, please! 🍂

One of my favorite things about being relatively new to the Lehigh Valley is discovering places that make me say, “How did I not know about this?!”

Well, I finally got to explore Bear Creek Mountain Resort!

I’ve been running into their Sales Manager, JeriLynn, at several women’s networking events, so when I heard about their fall open house for meeting and event professionals, my curiosity got the best of me!

And I’m so glad I went!

🍽️ The complimentary lunch was DELICIOUS! You know food is always a way to my heart!

🏢 Their event spaces can accommodate everything from intimate gatherings to large corporate events and conferences. I actually attended with my newest client, an event planner, so talk about perfect timing!

🐻 My momma bear hat immediately came on when I discovered their heated OUTDOOR pool is open ALL YEAR ROUND! Yes, even during Pennsylvania winters!

💆‍♀️ I also met Janine, the spa manager, who recommended their “Get Up and Flow” facial based on what I told her I needed. Adding that to my wish list!

And of course, the PEOPLE! I met some wonderful professionals, exchanged business cards, and discovered that two of the ladies were fellow @polkadotpowerhouse members, aka “Dots!” Talk about instant rapport!

This is why I love putting myself out there. You never know who you’ll meet, what you’ll discover, or how those connections might help someone else down the road.

A huge thank you to the @bear_creek_events team for the wonderful hospitality! And JeriLynn, I’m so glad our paths kept crossing!

Lehigh Valley friends, what other hidden gems am I missing out on?! 👀

#LehighValleyPA #BearCreekMountainResort #DiscoverLehighValley #NetworkingWithPurpose taken in Bear Creek Mountain Resort by @valentinaeg

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Open app, you can see what Amazon thinks about you by tapping the following:

Account
Shopping preferences
About You by @valentinaeg

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Starting over at 40 is uncomfortable.

Moving to Pennsylvania meant rebuilding more than my surroundings. I had to rebuild my community, my professional network and my local visibility after spending years establishing those relationships somewhere else.

And there was no shortcut.

I had to put myself in rooms where I didn’t know anyone. Volunteer. Join organizations. Ask questions. Be curious about other people. And yes, sometimes walk into an event thinking, “Okay…who am I going to talk to?” 😅

But here’s what I’ve learned:

You don’t build a network by walking into a room wondering what people can do for you. You build it by getting genuinely curious about the people in the room.

That could be asking what restaurant I absolutely NEED to try because I’m new here, what they’re reading, what they’re watching, or why they became involved with an organization.

Those little conversations build rapport. Rapport builds relationships. And relationships create opportunities.

This clip is just a small piece of my conversation with @jackiecotecoaching on the I Got It Girl Podcast. We went much deeper into reinvention, sisterhood, building visibility, networking, social media and what it really looks like to start over professionally in a new community.

If you’ve ever had to reinvent yourself, rebuild your network, or simply wondered how to become more visible without feeling like you’re constantly selling yourself, listen to the full episode.

I think you’ll find a few things you can put into practice immediately.

🎧 Reinvention, Sisterhood, and Building Visibility with Valentina Escobar Gonzalez by @valentinaeg

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I love adapting my talks on the spot. I literally did it at the @pennsylvanialatinoconvention when I was presenting about AI prompting and I noticed a couple of Colombians that were very engaged in my talk so I made it intentional & memorable by making them laugh!

Here is the prompt:

“I own a [type of business] in [city/region], and my ideal customers are [describe audience]. I want to connect authentically with Latino/Hispanic customers in my community. Based on my audience, recommend whether my social media content should primarily be in English, Spanish, or Spanglish. Explain why, and suggest what types of content would work best in each language. Ask me any questions you need before making assumptions about my audience.”

Thanks again to my hairdresser for recording it: @estrongbeauty at @elizabethanthonyssalon taken in Easton, Pennsylvania by @valentinaeg

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Last week, panelists Valentina Escobar-Gonzalez and Ashley Russo, along with moderator Megan Frank, shared how they tell stories and identified the key elements of crafting a compelling delivery 💬. Thank you to the panel and attendees for making the afternoon one of learning and connection!

#wbclv #lvchamber #lehighvalley #Storytelling taken in Fowler Family Center by @valentinaeg

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