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⚡️Creative Director
🎥 Director
🖤 Co-Founder of @lab81creativestudio
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So proud to share my latest project for @havaianaseurope a European Adv Campaign I followed both creatively and behind the camera. A celebration of color, connection, and carefree love. ❤️✨

Production: @mrproductionagency
Creative Direction & Direction: @valentinobedini
Photography: @mocchettiandkraus (@beyondartists)
Creativity: @lab81creativestudio
Cinematography: @carloscreative
Styling: @domizianadonghia
Talents: @giadarw_ @felipeecarvalho by @valentinobedini
3
a year ago
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My latest direction for @elle_italia @esquireitalia @marieclaireitalia x @loropiana 

@hearstproduction 

Creative director Hearst: @lucalanzoni_hearst 
Ass creative director Hearst : @tommasopls 
Line  creative producer:  @taniacaporaso 
Director and art director: @valentinobedini 
Editing: @valentinobedini 
Dop: @fedeteoldi 
Photographer: @carlosmanuelgasparotto 
Head of production Hearst: @frank_effe 
Editing and color: @lab81creativestudio 
Ass production Hearst: Sofia Ceresero
Mua: @giulia.mua 
Mua assistent: Sofia Gualla
Stylist: @elisabettamassari
Set designer: @clerbonomelli.setdesign
Studio: @overclockcrew_ 

#direction #artdirection #fashionfilm #editing #color #loropiana by @valentinobedini
1
2 years ago
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Frammenti di un giorno speciale…
@cesarecremonini 

Ph: @cristianozabeo
#cremonini2022 taken in Milan, Italy by @valentinobedini
8
5 years ago
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🟠 by @valentinobedini
4
a month ago
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Weekly random fact… 🇫🇴 taken in Faroe Islands by @valentinobedini
1
a month ago
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Weekly random fact… 🇪🇸 

#Menorca #Eclipse #Travel #Summer #holiday taken in Menorca by @valentinobedini
2
2 months ago
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White and Yellow.

Completing the New Topolino Sport Collection with the final two colourways.

Another chapter of a CGI production crafted to celebrate the playful identity of Fiat’s smallest icon.

Client: @fiat 
Agency: @leoitalia_ & Prodigious 

Production House: @contestiphotographers 
Executive Producer: @patri_gregna 
Project Management: @contestiphotographers 

CGI production coordinator: @contestiphotographers 
VFX production coordinator: @contestiphotographers 
Post production coordinator: @contestiphotographers 

Director: @valentinobedini 
CGI: @_riccardopirani_ @lab81creativestudio 
Post-production & Color Correction: @lab81creativestudio 
Editing: @valentinobedini 
Sfx: @lab81creativestudio by @valentinobedini
1
2 months ago
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Four colours. One vision.

A closer look at the creative process behind the New Topolino Sport Collection, bringing every version together through CGI and motion.

Client: @fiat 
Agency: @leoitalia_ & Prodigious 

Production House: @contestiphotographers 
Executive Producer: @patri_gregna 
Project Management: @contestiphotographers 

CGI production coordinator: @contestiphotographers 
VFX production coordinator: @contestiphotographers 
Post production coordinator: @contestiphotographers 

Director: @valentinobedini 
CGI: @_riccardopirani_ @lab81creativestudio 
Post-production & Color Correction: @lab81creativestudio 
Editing: @valentinobedini 
Sfx: @lab81creativestudio by @valentinobedini
1
2 months ago
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Black and Blue.

Introducing the first two colourways of the New Topolino Sport Collection.

A CGI-driven production developed from concept to final delivery, blending design, motion and visual storytelling.

Client: @fiat 
Agency: @leoitalia_ & Prodigious 

Production House: @contestiphotographers 
Executive Producer: @patri_gregna 
Project Management: @contestiphotographers 

CGI production coordinator: @contestiphotographers 
VFX production coordinator: @contestiphotographers 
Post production coordinator: @contestiphotographers 

Director: @valentinobedini 
CGI: @_riccardopirani_ @lab81creativestudio 
Post-production & Color Correction: @lab81creativestudio 
Editing: @valentinobedini 
Sfx: @lab81creativestudio by @valentinobedini
2
2 months ago
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Every legend evolves.

A speculative journey imagining the birth of the @mercedesbenz G-Class Electric in a primordial world, suspended between matter and imagination.
An icon transforms, driven by a new energy, silent, powerful, primordial.

🎥 Speculative ADV
🧠 Concept & Development by @lab81creativestudio 
🤖 Produced entirely with AI

🛠️ TOOLS USED 🛠️
Photo Gen: @midjourney 
Video Gen: @klingai_official 
Music & SFX: @skiamaskiama + Ai tools
Voice: @elevenlabsio 
Edit & Color: DaVinci Resolve

G-Class Electric. Beyond origin.

#SpeculativeADV #AICreative #LAB81 #MercedesBenz #GClassElectric 

This project is a speculative, non-commercial concept created independently by LAB81.
Mercedes-Benz is not affiliated with or involved in this work. taken in Milan, Italy by @valentinobedini
10
9 months ago
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LAB81® X is an experimental visual project.
We use our iconic form as a narrative device to reinterpret brands, people, and anything our mind creates.

It’s not advertising.
It’s not a collab.
It’s an independent creative act.

Speculative images, custom concepts, visual short circuits between branding and art.
Each vision is LAB81® X something.
With respect. Without permission.

@lab81creativestudio 

#lab81x #visualexperiment #speculativeadvertising #brandart taken in Senigallia, Italy by @valentinobedini
3
a year ago
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I had the pleasure of leading the creative direction and directing the new campaign for OVS India, a powerful blend of real footage and AI-generated worlds, crafted to mark the brand’s launch in a new market.
Proud to shape bold narratives where fashion, identity, and innovation collide.

@lab81creativestudio 

#CreativeDirection #DirectedByMe #OVSIndia #CampaignLaunch #AIxReal #FashionNarratives #BoldIdeas #TheItalianBrand #LovePeopleNotLabels taken in New Delhi by @valentinobedini
1
a year ago
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