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Vaughn Vreeland

@vaughn

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Cookie fiend moonlighting as a “writer.”
Maker of things @nytcooking @nytimes 💅🏼
Bless your heart.

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AUGUST MONTHLY BAKE: Cheesy heirloom tomato pie ❤️‍🔥🍅photographed by @rachelvanni_ and styled with love by @simoncooks

Also maybe the most popular MB so far?! WILD! Thank you to everyone who sent photos of your stunning pies 😭 so many of you have gardens and I’m so jealous..

Open up for the airplane!

Oop jk it’s for me!

First test photo 🤭 bringing some southern charm back up north with this one. Also multiple captions are so fun who knew?

Requisite cross-section shot: the toasty buttermilk and chive crust is STURDY, but still super flaky and tender. In this house we par-bake the right way!!

Sign up for Bake Time (in my bio) and get the recipe for FREE! by @vaughn

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a month ago

sorry, Marva Jr. sent me to the Isolation Cabin but i’m BACK and FRUITIER than ever!

thank you to everyone who made the July Monthly Bake:
🍑 Peaches and Cream Victoria Sandwich, milady 🍑

it’s great any time of year (as evidenced by my testing photos amid a february snowstorm) but it’s really a celebration of summer’s sweetest, juiciest gifts — peaches, yes, but also ME! somehow I tricked thousands of you into making me a birthday cake 😈🍾

we’re already into the August Monthly Bake so go sign up for Bake Time, get that free recipe and get crackin’! send a pic of your bake and your photo miiiiight be featured on @nytcooking (wow!!) or by me (less exciting, but still) by @vaughn

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2 months ago

Did somebody say C🍪🍪KIES?! You’ve seen his mouthwatering cookies on @nytcooking , but have you actually tasted them? Come see Vaughn on Friday at 1pm and try for yourself. by @vaughn

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3 months ago

hi gay! happy PRIDE month! come on down to the butter shop cause it’s time to make cosmic blondies 🦄🪐✨ in some circles, known as the best recipe on earth (and beyond wink wink). AND now the june Monthly Bake!

subscribe to BAKE TIME & let the sunshine in all month long 🫶🫂 you deserve it dad loves you!! by @vaughn

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4 months ago

it’s been 6 months (!!) since my cookie baby was born, and it’s taken me about that long to process it all. mostly the fact that @pattilupone ate my cookies 😰 can you BELIEVE? I didn’t post much from the tour, so here’s some highlights from what y’all helped make the time of my life 😭 thank you to all the friends, family and cookie monsters that came out with undying support. i’m still reeling and I love you all!! 💞💪 taken in Team USA by @vaughn

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5 months ago

🫖 the MAY MONTHLY BAKE: the world’s best scones!!! not just any scones, @sherbst914’s famous extra-tender chocolate chip scones. not only did she make me fall in love with scones as a concept, but she also made @beckyblairhughes!! these are a few of my favorite things! 💞

@christophertestani is responsible for these gorgeous photos;
@rebeccajurkevich is responsible for that chocolate DRIP. the video is a gas!! @mattmyvideo is responsible for that,
go watch it on youtube 🥹 and sign up for BAKE TIME in the ole bio. by @vaughn

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5 months ago

6 months of BAKE TIME and we’re at ‼️ a million ‼️ subscribers 😭😭😭 gooped, to say the least! to celebrate, here are pics from a cheeky lil hang with my uber talented girlie @taylormillerphoto

thank you all!! especially my editor supreme @mcleimkuhler, the incredible video team and every big cheese who championed it!

gonna go through the listserv this weekend to see which of my friends are subscribed 🙃 if you don’t wanna get the absolute chop, go sign up :) by @vaughn

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6 months ago

CARROT 🥕CAKE 🥕BUTTER 🥕MOCHI 🥕 april’s monthly bake is one of my favorite things i’ve made in a loooong time. all the perfect squishy texture of butter mochi mixed with the spicy goodness of carrot cake. my two favorite desserts in one!!

shoutout to @chefwonder for chatting with me about all things butter mochi and hawaiian party culture. go watch the video! and sign up for my BAKE TIME newsletter to get the recipe for free! photo and styling by my dream team @dmalosh and @simoncooks 😍 by @vaughn

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6 months ago

make like @nigellalawson this weekend and bake up some guinness 😏 you cheeky devil! the march monthly bake is the queen’s iconic chocolate cake with a naughty little secret.

I almost had as much fun making it as I did forcing some nigella innuendo in the video (watch now on youtube and don’t forget to subscribe to my newsletter -BAKE TIME!)

not pictured: my split G 💚 by @vaughn

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7 months ago

❤️‍🔥february monthly bake❤️‍🔥 one of my favorite desserts in nyc, now available on demand! the chocolate mousse with candied hazelnuts from @penny_newyork rendered me speechless when I first had it. (a feat in and of itself!) it’s like deconstructed nutella and I think you should make it for the people you love 💗

if you subscribe to my newsletter, Bake Time, you get this recipe (and every monthly bake) for FREEEEE, plus many more ramblings from this sordid mind of mine 🤪

thank you chef @joshuaj88 and @phoebegng for bestowing me with your secrets!! gorgeous shots by a fave duo of mine, @linda.xiao and @rebeccajurkevich 🥰 taken in Penny NY by @vaughn

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8 months ago

they let me outside!! I shred (and didn’t fall!); I ate red meat for every meal; I claimed the après ski lifestyle as my own (no longer stolen valor, see: aforementioned shredding); I witnessed two good friends lock in for LIFE; and I only endangered two lives along the way (one was mine, the other didn’t break up with me). giddy freakin up!!! 🤠🐎 taken in Jackson Hole, Wyoming by @vaughn

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8 months ago

still processing 2025 lol but while u wait for my requisite retrospective photo dump, here are some of my fave moments and lewks from baked with love 🎂🎄
big thank you to @tomatoesvintage for being the best stylist friend ever and @ughchad for his extensive and delectable closet (the swan and the cake shirts are his so don’t ask me to borrow them) 🥹🥰 also THANK YOU to the wardrobe team (meg and esra my queens) and to my love @sophieshoob for beating this face to the gods every morning!
I hope everyone had a restorative holiday, i’m finally not dreading opening instagram again so you may see more from me! may! taken in Hallmark Channel's Museum of Christmas by @vaughn

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9 months ago