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New section, new layout!

https://viktorhor.com/

Typeface:
Die Grotesk, by @klim_type_foundry by @viktor.hor
5
3 months ago
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The brand is grounded in a tight design system that frames the threshold at which an individual outpaces himself. Exertion is articulated through motion, distortion, and pressure, shaping a visual language that remains deliberately restrained, keeping product and community in focus while defining Enroute’s role as a reseller of cycling and running apparel.

Made at @tiloof for @enroutecc

Credits:
Creative Direction: @viktor.hor, @martinpierretaylor
Brand Strategy: @viktor.hor
Brand Design: @viktor.hor
Copywriting: @anikooool
Motion Design: @_charlescarlos
3D Design: @aliraybould
Sound Design: @bdctor
Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten

Courtesy of: @assosofswitzerland, @maap.cc, @nordarun, @on, @satisfyrunning, @pasnormalstudios by @viktor.hor
3
4 months ago
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The online store extends the brand approach into a flexible, scalable retail platform, where a subdued interface and adaptive design system maintain product prominence while supporting evolving structures and tailored functionality.

Online store:
enroute.cc

Made at @tinloof 

Credits:
Creative Direction: @viktor.hor
Design: @viktor.hor, Susana Silvestre
Project Coordination: fannykaminski__
Motion Design: @_charlescarlos
Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten

Courtesy of: @assosofswitzerland, @maap.cc, @nordarun, @on, @satisfyrunning, @pasnormalstudios taken in Online by @viktor.hor
4
4 months ago
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Enroute doesn't make running shoes. It doesn't make bikes. It sells them from other brands. A reseller stacked with brands that already carry their own claims and their own reasons to shout. So how do you build a brand for a company whose whole job is to make other brands shine?

@viktor.hor, Creative Director and Omar Benseddik, Co-Founder, in conversation about our work with Enroute.

Read the full article on tinloof.com/enroute-bts by @viktor.hor
3
9 days ago
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The brand pillars of Enroute.

Made at @tinloof

Project credits:
Creative Direction: @viktor.hor, @martinpierretaylor
Brand Strategy: @viktor.hor
Brand Design: @viktor.hor
Copywriting: @anikooool
Motion Design: @_charlescarlos
3D Design: @aliraybould
Sound Design: @bdctor
Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @viktor.hor
0
4 months ago
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The app ecosystem’s main principles center on a community-driven, progression-focused experience across mobile and watch, enabling members to discover, create, and join events.

Made at @tinloof

Credits:
Creative Direction: @viktor.hor
Design: Vitaly Belousov, @viktor.hor
Motion Design: @_charlescarlos
3D Design: @aliraybould
Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten taken in Online by @viktor.hor
4
4 months ago
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Redefining luxury leatherwear through a multi-sensory website that engages sight, and touch, bringing the brand’s craftsmanship and identity to life online.

Made at @tinloof 

Project credits:
Web Design:
Creative Direction: @viktor.hor
Design: @viktor.hor
Design Support: Susana Silvestre, @chlolevavasseur
Motion Design: @s_a_m_w

Branding:
Creative Direction: @fredheinsohn, @martinpierretaylor
Brand Strategy: @fredheinsohn, @anikooool
Brand Design: @fredheinsohn, @viktor.hor
Motion Design: @s_a_m_w
Sound Design: @bdctor
Photography: @phillip_koll 

Typefaces: Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo taken in Online by @viktor.hor
6
5 months ago
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Pritch web part 2.

Made at @tinloof 

Project credits:
Web Design:
Creative Direction: @viktor.hor
Design: @viktor.hor
Design Support: Susana Silvestre, @chlolevavasseur
Motion Design: @s_a_m_w
Model Photography: Pritch

Branding:
Creative Direction: @fredheinsohn, @martinpierretaylor
Brand Strategy: @fredheinsohn, @anikooool
Brand Design: @fredheinsohn, @viktor.hor
Motion Design: @s_a_m_w
Sound Design: @bdctor
Photography: @phillip_koll 

Typefaces: Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo taken in Online by @viktor.hor
3
5 months ago
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A lovely 15 seconds for @enroutecc

Made at @tinloof 

Project credits:
Creative Direction: @viktor.hor, @martinpierretaylor
Brand Strategy: @viktor.hor
Brand Design: @viktor.hor
Copywriting: @anikooool
Motion Design: @_charlescarlos
3D Design: @aliraybould
Sound Design: @bdctor by @viktor.hor
4
5 months ago
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Enroute is a running and cycling community founded in Vancouver, built around the point where someone moves past their previous threshold.

The visual system translates that idea through progression and transformation, starting from a single point and gradually resolving into a structured form. This principle extends throughout the experience, from order tracking and onboarding flows to performance metrics and activity data, creating a consistent visual language centered on movement, exertion, and progression.

Made at @tinloof for @enroutecc 

Project credits:
Creative Direction: @viktor.hor, @martinpierretaylor
Brand Strategy: @viktor.hor
Brand Design: @viktor.hor
Copywriting: @anikooool
Motion Design: @_charlescarlos
3D Design: @aliraybould
Sound Design: @bdctor
Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @viktor.hor
1
5 months ago
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Omnist is a media intelligence platform that analyzes more than 20,000 articles and podcasts each day, identifying narrative trends, framing patterns, and shifts in public discourse. 

Built for investors, it transforms large-scale media signals into actionable intelligence around sentiment, influence, and emerging cultural or market dynamics.

Made at @tinloof

Credits:
Creative Direction: @martinpierretaylor
Brand Strategy: @anikooool
Brand Design: @viktor.hor
Motion Design: @aljoscha_hoehborn, @_charlescarlos
Sound Design: @bdctor
Typefaces: Modena by @erkin_karamemet, and ABC Monument Grotesk by @abcdinamo by @viktor.hor
10
5 months ago
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New 🕸️ Web Layout Live!
Also added a new case study. Check it out here 🔗 viktorhor.com taken in Online by @viktor.hor
4
a year ago
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