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Vjekoslav Miloradovic

@vjeko_design

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Founder | CEO of @the.velm
Swiss watchmaking experience, distilled into men’s jewelry. Passionate about function behind form.

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Happy Friday.
I’d like to share a few images of design & development process for @the.velm Soho ceramic-titanium bangle. This piece was part of the vision to bridge horological craftsmanship and functionality with jewelry that would be worthy of any watch enthusiast and could be paired with your favorite time piece or rocked on its own.
I’m not going to lie if I say this was most challenging and most fun in my long career within the industry. Challenges of having advanced ceramics formed and within tolerance in such an unusual form was an obstacle that took a while to overcome. We are here. Finish line. Next week the curtain will go up and over three long years of work will be finally done and next phase will begin. 🤟
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#velm #velmjewelry #velmsoho #design #mensjewelry taken in Los Angeles, California by @vjeko_design

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7 months ago

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7 months ago

So given that my other account got suspended by mistake, this was the most liked image on WRENCHBONE I’ve ever created since I joined IG. It had 100K likes and was shared by many who found this concept inspirational. Concept of the chair and ottoman all in one and foam padded in stylized Lego bricks. Midjourney and photoshop.
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#lego #eames #eamschair #legochair #legoart #conceptual #conceptualart #midjourney #midjourneyart #ai #aiart #photoshop #wrenchbone #furniture #eamesoffice #icon by @vjeko_design

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4 years ago

Found another oldie but goodie, given the whole @jeffkoons x @hublot colab I’d say this is very appropriate.
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#sketch #sketching #doodle #doodling #balloondog taken in Jersey City, New Jersey by @vjeko_design

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3 days ago

Timelapse of me doodling some bikes in @procreate back in 2015.
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#sketch #sketching #doodle taken in Los Angeles, California by @vjeko_design

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4 days ago

Best 10 years of my life. Can’t believe it’s been only 10 years given how much we accomplished together. We are soooooooo unbelievably lucky to have you @megtck ❤️ and I’m excited to see what next 10 brings us! Love you taken in Los Angeles, California by @vjeko_design

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6 days ago

Nautical vibes with 🔵&⚪️
I finally swapped the straps after more then 5 years 🫠
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#velm #mensjewellery #panerai by @vjeko_design

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2 months ago

Found this old step by step of Ed. ❤️
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#eddie #chihuahua #rescue by @vjeko_design

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4 months ago

Working on 70th anniversary watch with @flaviomanzoni and his team was a pleasure. Watch the video and swipe to see some of the process images of the project and the finished product. @gabrielebacci good times!
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#ferrari #watch #design by @vjeko_design

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4 months ago

Great way to start Tuesday. Drooling over tasty Craft + Tailored first ever printed issue with awesome editorials and images. The guys didn’t disappoint 🙌
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#watches #jewellery #magazine taken in Hermosa Beach, California by @vjeko_design

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4 months ago

We were there for you till the lest heartbeat. Humans are so lucky to be able to share time with dogs. Eddie was a fighter, weathered the health storm and always bounced right back. You’ll be missed forever little buddy ❤️
RIP Eddie - 04/24/2014 - 06/03/2026 #eddie #dog #love by @vjeko_design

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4 months ago

It took long time but was worth it. Matching the quality of a Rollie is no joke - mission accomplished! Made of titanium grade 5 and advanced ceramic using the same machinery and vendors who make Swiss watch components. No compromise.
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#velm #velmsoho #mensjewelry by @vjeko_design

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5 months ago