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We make jewelry people fucking love!
Feminist • Protest • Activist • Sweary
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ONLINE NOW!! Comment HEIDI to shop!

She’s turning 66 the way she’s lived her life — 100% herself, gray hair, no apologies, zero fucks left to give.

11 years ago we retired a necklace. This year, we’re bringing it back, for HER. 

@welcometoheidi x @wearebabeco

#letwomenage #over50 #over60 #welcometoheidi #unapologetic taken in Montecito, California by @wearebabeco
202
19 days ago
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A woman. On the eve of a launch celebrating the day women won the right to vote. Saying the quiet part out loud about who she’d take rights away from first.

This is exactly why “ungovernable” isn’t just a motto for us.

Love Letters to the Ungovernable is LIVE. Not for her. For every woman who’s done playing nice to keep people like this comfortable. 🖤

Comment LOVELETTERS to shop! 
$5 from each ring is donated to @leagueofwomenvoters 💪

#WomensEqualityDay #LoveLettersToTheUngovernable #matriarchy #unapologetic #ungovernable taken in Cleveland, Ohio by @wearebabeco
1k
2 months ago
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hey algorithm, do me a solid and find my people. 🖤 Comment VIB for the email list, SUBSTACK for my mouthy essays, or PROTEST to shop the protest collection.⚡️

#feminist #wearebabeco #cyclebreaker #prochoice #wearableactivism taken in Huntington Beach, California by @wearebabeco
193
5 months ago
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@nbcsnl fired Shane Gillis in 2019 for slurs. Then they brought him back to host. Then again. And again.

Last night they handed him the biggest comedy stage in the country, and he used it to call women whores for what they wear to the gym. Someone wrote that monologue. Someone approved it. Someone at NBC watched rehearsal and said “yep, ship it.”

That’s not edgy. That’s a network deciding misogyny is good for fucking ratings. And it’s disgusting. 

Every time a show like SNL gives a man like this a mic, it tells every guy watching that this is just a joke. That women are fair game. That the guy in the corner of the gym staring and filming isn’t a creep, he’s relatable.

We’re done laughing along. Stop booking him. Stop buying tickets. Stop calling it comedy when it’s just contempt with a punchline.

Swipe for what “just a joke” actually costs. Then grab the Jane Doe necklace. $10 from every one goes to @rainn

Comment JANE for the 🔗

Need support? 800-656-HOPE or online.rainn.org, 24/7.

#StopPlatformingMisogyny #SNL #shanegillis #JaneDoe #BelieveSurvivors taken in SNL by @wearebabeco
40
5 hours ago
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Yes, that's actually me. Been a problem since the crib, and I’m not stopping now. 🗳️ ⁠
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📩 Midterms are November 3rd. Check your registration, make a plan, bring a friend (or five). Local races decide more than you think. ⁠
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Comment PROTEST if you need jewelry to wear to the polls!⁠
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Head to @iamavoter to check your reg status. 🔍️⁠
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#vote #unapologetic #saveamerica #fuckdonaldtrump #fuckmaga by @wearebabeco
2
15 hours ago
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A lot of people misunderstood my post from last week.⁠
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It was about how it is NOT the responsibility of girl parents to teach their daughters to dress or act a certain way but instead it is the responsibility of boy parents to teach their sons to be good fucking humans from the get-go. ⁠
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I used the phrase "boy mom" (sarcastically, it's fucking cringe) but the keyboard warriors thought I was blaming moms and sure did let me know it in my comments section 🙄⁠
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But if they'd actually read my Substack, they'd know I was writing from my perspective of being a solo mom by choice via IVF. ⁠
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So I wanted to reshare a piece I wrote specifically about breaking cycles and how I'm raising my son differently. Comment SUBSTACK to read it 🖤⁠
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Love my unfiltered thoughts? Me too, but I can't fucking share them on Instagram. Subscribe to my Substack to read what I'd actually say if every social tech bro wasn't in bed with this fucking administration 🤬⁠
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#raisingboys #boymom #feministmom #solomom #boyswillbeaccountable taken in Los Angeles, California by @wearebabeco
1
2 days ago
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Well, we had a good run. Almost 14 years. 🤣

Anywhooooo, if you like our sweary shit, comment 🌶️ for the link!

Ps… if you don’t follow us first, IG might hide it in your request box. Or DM us first + I’ll send it! 

Brand story in the comments ✨

#swearyjewellery #swearymom #swearingiscaring #isayfuckalot #fuckfuckityfuck taken in Los Angeles, California by @wearebabeco
44
2 days ago
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They’ve been losing their shit over drag queens for years, but suddenly they understand “just don’t watch.” How fucking convenient. 🙃 by @wearebabeco
269
2 days ago
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Seven rounds. Through a windshield. With a 5-year-old in the back seat.

Thursday in NYC, masked ICE agents in construction vests opened fire on a dad who’d just parked his car. His son watched. Hours later, still bleeding from a gunshot to the neck, his dad was hauled into federal custody.

You don’t have to agree on immigration policy to know this is not “public safety.” There is no version of the law where shooting into a car with a child inside is okay.

What happened to innocent until proven guilty? 🤔

That’s why this necklace exists. Wear it loud.
$10 from each necklace donated to @immigrantjustice ✊

Comment 🧊 to get the necklace!

#FuckICE #AbolishICE #fuckdonaldtrump #fucktrump #fuckmaga taken in New York City by @wearebabeco
4
2 days ago
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Want the bottom middle? Say fucking less! Comment PROTEST and I'll send you the link for our protest jewelry. It's loud, mouthy, and feral. It's what we're known for and you're gonna fucking love it 🖤⁠
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More of a t-shirt and hat babe? We've got those too. Comment VOICE for our feminist and activist attire ✊🏻✊🏾✊🏿⁠
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#fuckdonaldtrump #fuckthepatriarchy #futureisfemale #protest #activist taken in Los Angeles, California by @wearebabeco
1
3 days ago
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You asked for this one. So here she is.

Jane Doe is who we become when telling our story isn’t safe. She’s in court filings and headlines, and she’s in more of our lives than most people want to admit.

This necklace is for her, and for whoever her is for you. A friend, a sister, a daughter. Maybe the woman in the mirror.
You don’t have to explain why you’re wearing it. That’s the point.

🖤 $10 from every JANE DOE necklace goes to @rainn 

💬 Comment JANE and I’ll send you the link

If you need support, the National Sexual Assault Hotline is 800-656-HOPE (4673). It’s free, confidential and open 24/7.

#wearejanedoe #believesurvivors #rainn #iamjanedoe #feministjewelry taken in Cornell University by @wearebabeco
41
3 days ago
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Some women spend their whole lives being told to take up less space. Heidi never got the memo.

At 66, she shows up in a sharp suit, a red lip, and three swear words around her neck. Not to make a statement, just because that’s who she is.

That’s always been the point of this necklace. In 2015, I was scared to put the real me into this brand. Eleven years later, I’m done being scared, and so is everyone who wears it.

Suiting by @wearewildfang , built for women who were never interested in playing by the rules anyway. Attitude by @welcometoheidi. Three little words by us. 🖤

👉 Comment 66 for the 🔗 + grab Heidi’s exclusive collab necklace. 

🔥📸 by @lexwhphoto 

#wildfang #welcometoheidi #womenover60 #womenssuits #unapologetic by @wearebabeco
159
4 days ago
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