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Fine, I’ll Do It

@wearefidi

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We are @fait.byfaith & @jenndavisco
Fine I’ll Do It, because same. Real stories about moms in business. Less interview more case study.
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We’re realizing we might have to build the world before the audience shows up. Keep making things. Keep adding pieces. Give people somewhere to go when they finally find us. Because we don’t want one thing to hit. We want them to find one thing and realize there’s a whole world to explore. Maybe it takes 10 years or maybe it takes 6 months. Going viral isn’t the goal. Building a world is. taken in Saint Helena, California by @wearefidi
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20 days ago
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Claude is that supposed to be us?? 😂 Turns out prompting Ai is *not as dialed as I thought! Learning on the job here. I had to text that attempt at podcast cover art to @fait.byfaith , laugh about it, put my computer down for the night and save that project for another day. It’s a few days later. Still laughing about it! by @wearefidi
1
a month ago
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Here’s to being seen trying. 🤍 Rest in peace, Dolly. Thank you for reminding generations of women not to make themselves smaller. taken in Saint Helena, California by @wearefidi
6
a month ago
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Apparently starting a business now also means becoming a graphic designer, copywriter, content creator, web developer, and part-time AI trainer. Cool cool cool. Comment “MINI FIDI” and we’ll send you the link to The Library — where we’re putting the Minis + the useful shit we’re learning while we build. Mini 003 is about what happens when you realize AI can help you do a LOT yourself… but you still have to tell it what the hell you want. We’re talking brand kits, Canva, AI, websites, when to DIY, when to pay the professional, and why you probably don’t need to drop thousands of dollars making your business look perfect before you’ve even proven the idea. And then there’s the part nobody really mentions: AI can build the website. Until the website needs databases. And subscriptions. And integrations. And SEO. And suddenly… Oh. I’m the developer now. This is what the FIDI Minis are for. Not “here’s how you should run your business.” More like: here’s what we tried, here’s what worked, here’s what broke, and here’s what we wish we knew before we started fucking with it. Comment FIDI MINI and we’ll send you The Library. We did the homework. You can copy ours. taken in Saint Helena, California by @wearefidi
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a month ago
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There’s a really weird part of building something where the life you wanted starts showing up before the work that got you there goes away. You can see it. You’re so fucking close. A door opens. Another one closes. Something you were sure would work doesn’t. Something you almost didn’t try suddenly does. And somehow you’re barefoot by the pool while still answering the business line. We know this part. Not because we’ve figured it all out. We absolutely have not. But because we’re in it too. And the thing we keep finding as we research the women we’re telling you about on FIDI is that this part isn’t evidence that you’re doing it wrong. There are so many women who have stood exactly here. Businesses that looked inevitable later were incredibly uncertain while they were being built. They changed the offer. Lost the client. Made the call. Closed the thing. Started the other thing. Wondered if any of it was working. And then one decision opened the next door. So no, this isn’t your reminder to “believe in yourself.” We know. Ew. It’s just two women, currently barefoot and still taking the call, telling you: You’re probably closer than it feels. And there are a whole lot of women who went first. We’re going to tell you how they did it. Fine, I’ll Do It. taken in Saint Helena, California by @wearefidi
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a month ago
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Coffee. Strategy. What’s working, what isn’t, and what we actually want to do next. Also making room for fun. Checking in as friends. Letting the conversation wander enough for the good ideas to show up. Turns out strategy can be productive without completing 47 things. Annoying, but noted. Comment TRAILBLAZER and we’ll send you our newest episode for somewhere between the to-dos. taken in Saint Helena, California by @wearefidi
2
a month ago
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Apparently the business will not build itself just because you have children to keep alive. Rude. So yes, we will be attending the seminar. From the floor. With snacks. While somebody touches us Comment “FLOOR” and we will send you the FINE I’ll DO IT podcast. Because obviously your to-do list needed one more thing. taken in Saint Helena, California by @wearefidi
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a month ago
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You bought the domain, which apparently counted as working on the business for the next six months. There’s also a Notes app situation. Maybe a saved packaging supplier. Seventeen screenshots. A name you’re 83% sure about. And the idea keeps showing up while you’re doing dishes, sitting in the pickup line, or lying awake at 2 a.m. mentally solving problems for a company that does not technically exist yet. There are real reasons you haven’t done more with it. Time. Kids. Money. Work. Not wanting to blow $3,000 figuring out you were wrong. Not knowing which of the approximately 400 things comes first. Fair. But you probably don’t need to figure out the next three years of this business. You need to figure out the next actual problem. That’s a big reason Fine, I’ll Do It exists. We keep studying women who built the thing because we want to know what happened in the deeply unsexy middle between “I have an idea” and “holy shit, this is a business.” Not the retrospective TED Talk version. The actual steps. So, Group Chat question: what’s the thing you keep almost starting? taken in Saint Helena, California by @wearefidi
6
a month ago
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We thought Etsy was the story. It absolutely was not. She started with roughly $100 in equipment. A coffee grinder. A tiny capsule-filling machine. Labels she printed herself. About $750 to get the Etsy shop live. Her expectation? Maybe one order a month. Sometimes the first job isn’t building an audience. It’s figuring out where your people already are. Where are they already comparing notes? Asking the same question over and over? Telling each other what worked? Who do they already trust enough to listen to? That’s different from barging into somebody else’s community and dropping your link like a raccoon with a coupon code. It’s paying attention to where the conversation is already happening. Before you spend six months trying to build an audience from zero, it might be worth asking a much less glamorous question: Where are the people with this exact problem already talking about it? What community already has the conversation your product belongs in? taken in Saint Helena, California by @wearefidi
4
a month ago
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I think we spend way too much time trying to describe our customer in ways she would never describe herself. She’s 34–42. Two kids. Household income: whatever. Values convenience. Shops at Target. Cool. We’ve successfully located a woman. But Luna’s story made me think about the stuff that would never make it onto the customer avatar. The thought she has at 2:13am. The thing she complains about in the group text. The sentence she types into Google and immediately hopes nobody ever sees. That’s different information. Because knowing *what* problem she has and knowing what it feels like to be the person having it are two very different things. Legendairy Milk didn’t just sound like it understood breastfeeding. The voice came from knowing the weird, exhausting, deeply unglamorous experience around the problem. Luna had lived inside it. And now I can’t stop wondering how much of our own customer research is based on what people are willing to tell a business. So here’s the exercise I’m stealing for myself: Don’t ask, “What does my customer need?” Finish this instead: **“If my customer were complaining about this to her best friend, she’d say: ______.”** No polished language. No words from your website. No “I’m seeking a solution that…” What would she *actually* say? Because that sentence might tell you more about how to talk to her than another page of demographic data ever will. What’s one sentence your customer would text her friend about the problem you solve, but probably never say to your brand? And now I have a second question I can’t leave alone: how the hell do you figure out what she’s already saying when she’s *not* talking to you? Because she is saying it somewhere. To her friend. To Google. To Reddit at an hour when everyone in her house is supposed to be asleep. Anyway. That’s the rabbit hole I’m in now. We got into the whole Luna Aziz / Legendairy Milk story on Fine, I’ll Do It. taken in Saint Helena, California by @wearefidi
0
a month ago
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We fear the research is becoming personal. by @wearefidi
7
2 months ago
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My first employee cost me about $420/month. 20 hours a week. Virtual assistant. Her name was Amie. And she was GOOD. So good that I’ve tried to hire her back, and I fully plan on getting her back one day when the budget says I can 😂 The funny part was realizing that paying someone for 20 hours a week meant I needed to actually find 20 hours of work to give her. Turns out, I had plenty. Email. Calendar. Social. Research. Scheduling. All the little things I was doing because… who else was going to do them? Amie, apparently. This FIDI Mini is about VAs, what I paid for mine, and why Jenn and I are both very much on team please get some help. Swipe through, then go listen. And if you want more of the stuff we’re actually writing down as we build this thing, The Library is free. Go to our website, enter your email, and you’ll get instant access. Amie, I’m coming back for you. 😂 taken in Saint Helena, California by @wearefidi
3
2 months ago
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